Senior Marketing Executive

LKE Group Sdn Bhd; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

LKE Group Sdn Bhd is seeking an experienced Senior Marketing Executive in Kuala Lumpur to develop and execute integrated marketing strategies that strengthen brand positioning and support business growth.

The ideal candidate will manage both traditional and digital campaigns, branding, media relations, events and promotional activities, while coordinating with sales and retail teams for optimal ROI.

Qualifications

• Bachelor degree in Marketing, Business, Communications or related field.
• Minimum 5–8 years of relevant marketing experience.
• Strong exposure to both traditional and digital marketing, including offline advertising, media planning, events, promotions and digital campaigns.
• Proficient in digital platforms including Facebook/Instagram Ads, Google Ads, YouTube and website analytics.
• Experience in managing marketing budgets, external agencies, vendors and marketing projects.

Responsibilities

• Develop and execute integrated marketing strategies and campaigns aligned with business objectives.
• Conduct market research, competitor analysis and industry trend monitoring to identify business opportunities.
• Plan and manage traditional marketing activities, including print advertising, outdoor advertising, media placement, promotional materials and publicity.
• Manage digital marketing initiatives, including website, SEO/SEM, Google Ads and social media campaigns.
• Plan and coordinate marketing events, exhibitions, roadshows, product launches and promotional activities.
• Oversee brand development, corporate communications and marketing materials to ensure consistent brand positioning.
• Manage external advertising agencies, media partners, designers, printers and other vendors.
• Collaborate with Sales, Business Development and Retail Operations teams to support business growth.
• Monitor marketing budgets, campaign performance and ROI, and prepare regular reports and recommendations for management.

Skills

Integrated marketing

Campaign management

Brand development

Digital marketing

Traditional marketing

Budget management

Multilingual communication

Education

Bachelor's degree in Marketing or related field

Tools

Facebook/Instagram Ads

Google Ads

YouTube Analytics

Website analytics

Job description

We are looking for an experienced and well-rounded Senior Marketing Executive to develop and execute integrated marketing strategies that strengthen brand positioning, increase market visibility and support business growth.

The ideal candidate must have solid experience in both traditional and digital marketing, with the ability to independently manage marketing campaigns, branding, advertising, media relations, events and promotional activities.

Key Responsibilities

Develop and execute integrated marketing strategies and campaigns aligned with business objectives.

Conduct market research, competitor analysis and industry trend monitoring to identify business opportunities.

Plan and manage traditional marketing activities, including print advertising, outdoor advertising, media placement, promotional materials and publicity.

Manage digital marketing initiatives, including website, SEO/SEM, Google Ads and social media campaigns.

Plan and coordinate marketing events, exhibitions, roadshows, product launches and promotional activities.

Oversee brand development, corporate communications and marketing materials to ensure consistent brand positioning.

Manage external advertising agencies, media partners, designers, printers and other vendors.

Collaborate with Sales, Business Development and Retail Operations teams to support business growth.

Monitor marketing budgets, campaign performance and ROI, and prepare regular reports and recommendations for management.

Job Requirements

Bachelor's Degree in Marketing, Business, Communications or a related discipline.

Minimum 5–8 years of relevant marketing experience, with proven experience in campaign management and brand development.

Strong exposure to both traditional and digital marketing, including offline advertising, media planning, events, promotions and digital campaigns.

Good understanding of branding, advertising, public relations and integrated marketing strategies.

Proficient in digital marketing platforms, including Facebook/Instagram Ads, Google Ads, YouTube and website analytics.

Experience in managing marketing budgets, external agencies, vendors and marketing projects.

Strong analytical, communication, project management and problem-solving skills.

Good command of English, Bahasa Malaysia and Mandarin Chinese (written and spoken) This is essential to deal with outlets in China.

Experience in retail, F&B or consumer brands will be an added advantage.

Possess own transport and willing to travel when required.

LKE Group Sdn Bhd is a the market leading and reputable agriculture developer in Malaysia, dedicated to promoting agriculture, improving the local economy, and preserving its heritage. Starting as a family-based business, we have accumulated three generations of knowledge and know-how. Our core operating segments comprise LKE Musang Queen, LKE Hydroponic Farm.

Our farms have fulfilled Malaysia Good Agricultural Practice (myGAP) requirement for crops. Our R&D centre is collaboration with Malaysia top-tier university towards scientific base solution to secure consistence yield productivity improvement with cost saving efficiency.

LKE Group Sdn Bhd is a the market leading and reputable agriculture developer in Malaysia, dedicated to promoting agriculture, improving the local economy, and preserving its heritage. Starting as a family-based business, we have accumulated three generations of knowledge and know-how. Our core operating segments comprise LKE Musang Queen, LKE Hydroponic Farm.

Our farms have fulfilled Malaysia Good Agricultural Practice (myGAP) requirement for crops. Our R&D centre is collaboration with Malaysia top-tier university towards scientific base solution to secure consistence yield productivity improvement with cost saving efficiency.

What can I earn as a Marketing Executive