Senior Marketing Campaign Lead

LKE Group Sdn Bhd; Kuala Lumpur; Presencial; MYR 90.000 - 150.000; Jornada completa

Descripción de la vacante

LKE Group Sdn Bhd is seeking an experienced Senior Marketing Executive in Kuala Lumpur to develop and execute integrated marketing strategies that strengthen brand positioning and support business growth.

The ideal candidate will manage both traditional and digital campaigns, branding, media relations, events and promotional activities, while coordinating with sales and retail teams for optimal ROI.

Formación

• Bachelor degree in Marketing, Business, Communications or related field.
• Minimum 5–8 years of relevant marketing experience.
• Strong exposure to both traditional and digital marketing, including offline advertising, media planning, events, promotions and digital campaigns.
• Proficient in digital platforms including Facebook/Instagram Ads, Google Ads, YouTube and website analytics.
• Experience in managing marketing budgets, external agencies, vendors and marketing projects.

Responsabilidades

• Develop and execute integrated marketing strategies and campaigns aligned with business objectives.
• Conduct market research, competitor analysis and industry trend monitoring to identify business opportunities.
• Plan and manage traditional marketing activities, including print advertising, outdoor advertising, media placement, promotional materials and publicity.
• Manage digital marketing initiatives, including website, SEO/SEM, Google Ads and social media campaigns.
• Plan and coordinate marketing events, exhibitions, roadshows, product launches and promotional activities.
• Oversee brand development, corporate communications and marketing materials to ensure consistent brand positioning.
• Manage external advertising agencies, media partners, designers, printers and other vendors.
• Collaborate with Sales, Business Development and Retail Operations teams to support business growth.
• Monitor marketing budgets, campaign performance and ROI, and prepare regular reports and recommendations for management.

Conocimientos

Integrated marketing

Campaign management

Brand development

Digital marketing

Traditional marketing

Budget management

Multilingual communication

Educación

Bachelor's degree in Marketing or related field

Herramientas

Facebook/Instagram Ads

Google Ads

YouTube Analytics

Website analytics

Descripción del empleo

LKE Group Sdn Bhd is seeking an experienced Senior Marketing Executive in Kuala Lumpur to develop and execute integrated marketing strategies that strengthen brand positioning and support business growth.

The ideal candidate will manage both traditional and digital campaigns, branding, media relations, events and promotional activities, while coordinating with sales and retail teams for optimal ROI.