Senior Marketing Executive

ACTIVE HEALTH PARTNER SDN BHD; Kuala Lumpur; On-site; MYR 60,000 - 110,000; Full time

Job summary

Aglow Medical Group is expanding its ACT Health division and seeking a Senior Marketing Executive to lead integrated marketing strategies for act brand growth. The role covers digital campaigns, social content, events, partnerships and lead generation to boost revenue and brand awareness.

You will collaborate with Medical, Sales & Operations teams and management to ensure effective campaign execution and strong customer engagement across online and offline channels.

Qualifications

• Minimum 3 years of relevant marketing experience in healthcare, wellness or service industry.
• Experience in campaign planning, social media management and lead generation.
• Proven ability in content planning, video production, events and collaborations.

Responsibilities

• Plan, develop and execute integrated marketing campaigns to support ACT’s objectives and lead generation.
• Develop monthly marketing plans and campaigns across online and offline channels.
• Plan, manage marketing materials across ACT outlets including digital and print.
• Manage timelines, calendars and budgets; coordinate with agencies and partners.
• Prepare regular marketing performance reports with insights and actions.
• Collaborate with General Manager and teams to translate priorities into strategies.
• Drive lead-generation initiatives and optimize the marketing funnel.
• Monitor key metrics: leads, cost per lead, conversions and ROI.
• Develop engaging medical content for ACT’s services and campaigns.

Skills

Campaign planning

Social media management

Lead generation

Content planning

Video production

Events management

KOL/KOC collaborations

Analytics

English communication

Education

Diploma or Bachelor's Degree in Marketing, Business, Public Relations (PR), Digital Marketing or a related field

Tools

Microsoft Office

Google Workspace

Video editing tools

Marketing design tools

Job description

Aglow Medical Group is a trusted and rapidly expanding corporation, that has transitioned into a network of 25 clinics within a remarkable 6-year span. As the company continues to evolve, it has expanded its reach to include a distinguished portfolio of four unique brands, each excelling in its specialized areas of healthcare and skincare. These brands include Aglow Clinic a leading aesthetic clinic chain; Dr. Aglow, specializing in professional medical skincare products; ACT Health Clinic, promoting wellness and regenerative medicine; and Aglow Hair, specializing in hair growth.

Offering a comprehensive range of medical-grade solutions for complete head-to-toe treatments, our services are designed to deliver gratifying results within an elegant and serene atmosphere. Our unwavering commitment to exceptional client service is characterized by a warm, effective, and genuine approach, ensuring that each client receives the utmost care and attention they deserve.

Applicant will be responsible for the Wellness and Regenerative Medicine division, ACT Health of Aglow Medical Group.

ACT Health is dedicated to addressing aging related issue with a specific focus on health optimization and illness therapeutic solutions. Our team is dedicated to promoting 'Healthful Enthusiasm' among our clients. We believe in fostering positive and beneficial habits thereby contributing to good health, illness prevention and enhancement of overall well-being.

The Senior Marketing Executive will be responsible for developing and executing integrated marketing strategies for the ACT brand to support business growth, revenue targets, brand awareness and lead generation.

The role involves managing digital marketing campaigns, social media content, marketing materials, events, partnerships and promotional activities across online and offline channels. The position will also oversee lead generation performance, online customer enquiries, appointment scheduling and customer engagement to improve conversion rates and customer experience.

The Senior Marketing Executive will collaborate closely with the Medical, Sales & Operations teams, General Manager and Management to ensure effective campaign execution, operational alignment and commercial results, while providing support and guidance to junior marketing team members when required.

Job Responsibilities

• Plan, develop and execute integrated marketing campaigns to support ACT’s business objectives, revenue targets, brand awareness and lead acquisition.
• Develop monthly marketing plans and promotional campaigns across online and offline channels, including Meta, Google, social media, website, events, KOL/KOC and external partnerships.
• Plan, develop and manage marketing materials across all ACT outlets and channels, including brochures, posters, banners, digital creatives, promotional materials and in-outlet displays.
• Manage campaign timelines, marketing calendars, budgets and deliverables while coordinating with internal teams, agencies, vendors and external partners.
• Prepare regular marketing performance reports with clear insights, recommendations and action plans.
• Work closely with the General Manager, Medical, Sales & Operations teams to translate business priorities into effective marketing strategies.
• Drive lead-generation initiatives and continuously improve the marketing funnel.
• Monitor and analyse key marketing metrics, including lead volume, cost per lead, lead quality, conversion rates, campaign performance and return on marketing spend.

Social Media & Campaign Management

• Develop engaging and medically responsible content across ACT’s key healthcare and wellness services.
• Plan and coordinate social media content, including educational posts, promotional materials, doctor content and campaign creatives.
• Plan and coordinate video production, including content concepts, scripting, shooting and editing for social media and marketing campaigns.
• Ensure content performance is tracked and measured based on engagement, leads and conversions.

Events, Collaborations & Partnerships

• Plan and execute health talks, customer events, corporate collaborations, KOL/KOC initiatives, cross-brand campaigns and other marketing activities.
• Explore new marketing opportunities, partnerships and channels to strengthen ACT’s market presence and generate qualified leads.
• Ensure online enquiries from WhatsApp, social media and other digital channels are handled promptly and professionally.
• Educate clients about ACT’s treatments and services, ensuring they are well-informed.
• Manage and schedule client appointments, send timely reminders and ensure a smooth appointment process.
• Monitor lead quality, response effectiveness and the customer journey to improve appointment conversion and turn-up rates.

Team & Cross-Functional Support

• Work cross-functionally with the Medical team, outlet teams and Management to ensure marketing campaigns are operationally feasible and commercially effective.
• Support and guide junior marketing team members where required and ensure marketing deliverables are completed on time and according to required standards.
• Perform other marketing and business development duties as assigned by Management.

Job Requirement

• Diploma or Bachelor's Degree in Marketing, Business, Public Relations (PR), Digital Marketing or a related field.
• Minimum 3 years of relevant marketing experience, preferably in healthcare, wellness or a service-based industry, with a proven track record.
• Experience in campaign planning, social media management and lead generation, with a proven track record of delivering measurable results.
• Experience in content planning, video production, events and KOL/KOC collaborations.
• Strong analytical, organisational and problem-solving skills with a results-driven mindset.
• Good written and verbal communication skills in English; Chinese is an added advantage.
• Proficient in Microsoft Office / Google Workspace; familiarity with marketing, design and video-editing tools is preferred.
• Willing to travel between outlets and support events or campaigns outside normal working hours when required.

Job Highlights

• Competitive salary and comprehensive benefits package offered.
• Join a prominent healthcare organization and be part of a leading team in the industry.
• Engage in a dynamic and collaborative work environment that values teamwork.
• Business partnership opportunities available for growth and success.
• Access to professional development and growth opportunities to enhance your career.