Sales and Marketing Manager

Private Advertiser; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Private Advertiser is seeking an experienced Sales & Marketing Manager to lead sales, business development and marketing initiatives for a hospital group across Malaysia. The role focuses on building partnerships, driving growth, and elevating brand within the private healthcare sector.

The candidate will develop group-wide strategies, manage teams, and oversee campaigns across digital and traditional channels to achieve revenue targets and improve patient journeys.

Qualifications

• Degree in Marketing, Business Administration, Healthcare Management or a related field.
• Strong experience in sales, marketing and/or business development, preferably within private healthcare.
• Must possess at least 3 years of managerial experience in private healthcare.
• Proven track record in driving business growth, partnerships and revenue generation.
• Strong corporate and healthcare stakeholder management skills.
• Excellent communication, negotiation and relationship-building abilities.

Responsibilities

• Develop and execute group-wide sales and marketing strategies aligned with business objectives.
• Drive patient acquisition, service line promotion, market expansion and new revenue opportunities.
• Lead digital marketing, social media, website, advertising and promotional initiatives.
• Provide leadership, coaching and mentoring to Sales & Marketing teams across the group.
• Establish standardized marketing processes and SOPs.

Skills

Sales

Marketing

Business Development

Healthcare Industry

Strategic Partnerships

Education

Marketing

Business Administration

Healthcare Management

Job description

We are looking for an experienced Sales & Marketing Manager to lead and drive sales, business development and marketing initiatives across our hospital group. This is a key leadership role for a commercially driven professional who can build strong healthcare partnerships, identify new growth opportunities and translate marketing strategies into measurable business results.

What You’ll Be Responsible For

Drive Business Growth

Develop and execute group-wide sales and marketing strategies aligned with business objectives.

Drive patient acquisition, service line promotion, market expansion and new revenue opportunities.

Monitor market trends, competitor activities and healthcare industry developments.

Build Strategic Partnerships

Develop strong relationships with corporate clients, insurers, TPAs, GPs, specialists and referral partners.

Lead corporate contract negotiations and renewals.

Expand insurance and corporate panel networks and develop strategic partnerships to increase referrals and occupancy.

Establish sales targets and KPIs for hospital marketing teams.

Monitor patient volume, revenue performance and conversion trends.

Develop and implement strategies to achieve business targets.

Elevate Our Brand

Lead digital marketing, social media, website, advertising and promotional initiatives.

Strengthen brand consistency across the hospital group.

Drive health talks, community events, health screenings and CSR initiatives.

Oversee public relations and media communications.

Work closely with Medical Directors and Specialists to develop and promote key service lines.

Lead specialty-focused campaigns such as cardiology, orthopaedics and maternity.

Support new doctor onboarding and the launch of new services and facilities.

Lead & Develop the Team

Provide leadership, coaching and mentoring to Sales & Marketing teams across the group.

Establish standardized marketing processes and SOPs.

Foster a high-performance, results-driven culture.

What We’re Looking For

Degree in Marketing, Business Administration, Healthcare Management or a related field.

Strong experience in sales, marketing and/or business development, preferably within the private healthcare or hospital industry.

Must possess at least 3 years of managerial experience in the private healthcare industry.

Proven track record in driving business growth, partnerships and revenue generation.

Strong corporate and healthcare stakeholder management skills.

Excellent communication, negotiation and relationship-building abilities.

Strategic thinker with strong commercial and analytical acumen.

Experience in leading teams, managing budgets and overseeing marketing vendors.

Good understanding of healthcare marketing practices and regulatory requirements.

Willingness to travel to and visit the Group’s hospital branches as required.

Possess a valid driving licence and own transportation will be an advantage.

This is an opportunity to take a strategic leadership role in shaping the growth and market presence of a private healthcare group.

You will work closely with senior management, Medical Directors, Specialists and key external partners, with the opportunity to influence business development, service-line growth and the patient journey.