Senior Manager, Sales Operations - Growth & Analytics Lead

DKSH Malaysia Sdn Bhd; Kota Bharu; On-site; MYR 150,000 - 210,000; Full time

Job summary

DKSH Malaysia Sdn Bhd is seeking a seasoned Lead Sales Operations to strengthen sales force effectiveness, analytics and governance across sales channels. You will partner with Sales, Customer Account Management and cross-functional teams to drive productivity and sustainable performance.

The role emphasizes leadership in planning, performance management and data-driven decisions, with a focus on CRM adoption, digital tools and continuous improvement across the organization.

Qualifications

• Eight to ten years' experience in Sales Operations, Sales Force Effectiveness, Commercial Excellence, Customer Development or Business Analytics.
• Three to five years in a managerial capacity.
• FMCG, Consumer Goods, distribution or retail experience preferred.
• Degree or professional qualification in Business Administration, Sales, Marketing, Economics, Analytics, Supply Chain or related discipline.
• Advanced knowledge of Sales Operations, Sales Force Effectiveness, commercial processes and performance management.
• Strong business acumen and the ability to translate data into practical commercial actions.
• Experience in customer segmentation, territory and route planning, forecasting, KPI design and sales reporting.
• Strong analytical, problem-solving, project management and continuous-improvement capabilities.
• Ability to influence senior and cross-functional stakeholders without relying on direct authority.
• Strong communication, facilitation, negotiation and change-management skills.
• Proficiency in Microsoft Excel, PowerPoint and Word; experience with Power BI, CRM, ERP and sales automation tools is advantageous.

Responsibilities

• Lead Sales Force Effectiveness programs covering customer segmentation, territory and route planning, coverage, visit frequency, call productivity, conversion and execution quality.
• Establish performance-management routines, dashboards and review mechanisms; identify performance gaps and coordinate corrective or recovery actions with accountable owners.
• Lead sales planning and operating processes, including target deployment, forecasting, pipeline visibility, performance reporting and management reviews.
• Standardize Sales Operations policies, procedures, templates and governance to improve execution consistency, data integrity and accountability.
• Provide commercial analytics and actionable insights on sales trends, distribution, customer performance, service levels, market opportunities and execution gaps.
• Partner with Sales and Customer Account Management teams to support Joint Business Planning, 5P execution, route-to-market improvement, customer service and profitable growth.
• Support the design, implementation and review of sales incentives and performance measures in alignment with approved business objectives and governance.
• Champion adoption of approved CRM, SalesPlus, reporting, automation and digital tools; translate business requirements into practical workflows and user routines.
• Lead cross-functional improvement projects involving Sales, Customer Account Management, Trade Marketing, Finance, Supply Chain, Human Resources and Technology teams.
• Monitor project milestones, risks, actions and benefits; escalate issues promptly and ensure agreed actions are followed through.
• Support operational issue resolution, including order-to-cash, overdue receivables, service-level gaps and master-data or reporting issues, together with relevant process owners.
• Prepare concise updates for leadership on performance, risks, improvement opportunities and recommended actions.
• Carry out other assignments directed by the functional manager in line with business priorities.

Skills

Sales Operations

Sales Force Effectiveness

Commercial Analytics

Performance Management

Stakeholder Management

Analytical Thinking

Project Management

Change Management

Data-driven decision making

Communication

Education

Bachelor's degree in Business Administration, Marketing, Economics, Analytics or related

Tools

Power BI

CRM

ERP

Sales automation tools

Microsoft Excel

PowerPoint

Job description

DKSH Malaysia Sdn Bhd is seeking a seasoned Lead Sales Operations to strengthen sales force effectiveness, analytics and governance across sales channels. You will partner with Sales, Customer Account Management and cross-functional teams to drive productivity and sustainable performance.

The role emphasizes leadership in planning, performance management and data-driven decisions, with a focus on CRM adoption, digital tools and continuous improvement across the organization.