Senior Manager, Commercial Strategy & Development

Emax Beauté International Sdn Bhd; Kuala Lumpur; Sur place; MYR 200 000 - 320 000; Plein temps

Avantages offerts par ce poste

Bonus & incentives

Staff purchase

Free treatment incentives

Work life balance

Résumé du poste

EMAX Beauté International is seeking a Senior Manager, Commercial Strategy & Development to identify growth opportunities across our beauty, slimming and aesthetic outlets. You will combine customer insight, data, financial analysis and business execution to drive revenue and profitability.

You will work with the General Manager and senior leadership to shape commercial plans, discounting, packages and entry offers, while ensuring alignment with clinical operations.

Qualifications

• 8+ years of relevant experience in commercial strategy, business management, growth, revenue management or related field.
• Proven track record of leading commercial initiatives with measurable results.
• Experience developing or improving pricing strategies, customer offers, purchase journeys or revenue models.

Responsabilités

• Identify commercial opportunities through customer insights, transaction data and outlet performance.
• Develop commercial plans covering target customers, offers, pricing, acquisition channels and retention.
• Evaluate opportunities and recommend strategies to improve revenue and profitability.
• Develop and optimise service packages, bundles and pricing structures.
• Partner with Marketing, Sales, CRM, Finance, Operations and clinical teams to bring new propositions to market.
• Build models covering CAC, conversion, discounts, payback and CLV.
• Turn recommendations into pilots with clear objectives, budgets and timelines.
• Review pilot performance and scale successful initiatives across outlets.
• Analyze customer cohorts and lifetime value to drive retention and growth.

Description du poste

Emax Beauté operates a growing portfolio of beauty salons, slimming centres and aesthetic clinics. We are looking for a commercially driven Senior Manager, Commercial Strategy & Development to identify growth opportunities, develop profitable commercial strategies and turn them into results across our outlets.

This is a hands‑on commercial role for someone who enjoys combining customer insight, data, financial analysis and business execution. You will work closely with the General Manager and senior leadership, with exposure to the CEO on strategic decisions.

What You’ll Do

Commercial Strategy & Business Growth

Identify commercial opportunities through customer insights, transaction data, market trends and outlet performance.

Develop commercial plans covering target customers, offers, pricing, acquisition channels, sales conversion and retention.

Evaluate business opportunities and recommend strategies that improve revenue and profitability.

Offer & Pricing Strategy

Develop and optimise service packages, entry offers, bundles, payment structures and repeat‑purchase propositions.

Evaluate pricing, customer value, conversion, margins and operational requirements before recommending changes.

Partner with Marketing, Sales, CRM, Finance, Operations and clinical teams to bring new propositions to market.

Build and maintain practical commercial models covering customer acquisition cost, conversion, discounts, commissions, fulfilment costs, refunds and repeat purchases.

Analyse customer cohorts, contribution, payback and customer lifetime value.

Work with Finance to validate profitability, cash requirements and commercial assumptions.

Turn commercial recommendations into structured pilots with clear objectives, budgets, timelines and success measures.

Coordinate with relevant department heads on campaign preparation, sales execution, training and operational readiness.

Review pilot performance and recommend whether to scale, improve or discontinue initiatives.

Customer Retention & Growth

Analyse customer behaviour by cohort, offer and acquisition source.

Develop strategies to increase repeat purchases, customer retention and reactivation.

Identify opportunities to improve the customer journey from first purchase through repeat visits and long‑term engagement.

Commercial Capability & Expansion

Develop practical tools, models and decision‑making frameworks that can be used across the business.

Assess whether successful initiatives can be replicated across multiple outlets.

Consider demand, outlet capacity, customer economics and cash requirements when evaluating expansion opportunities.

Coach management teams and stakeholders to make stronger commercial decisions.

What We’re Looking For

8+ years of relevant experience in commercial strategy, business management, growth, revenue management or a related field.

Proven track record of personally leading and implementing commercial initiatives with measurable results.

Experience developing or improving pricing strategies, customer offers, purchase journeys or revenue models.

Strong experience in consumer‑facing businesses, preferably involving multiple locations, appointment‑based services, memberships, packages or recurring customer relationships.

Strong financial and analytical skills, with hands‑on experience using Excel or Google Sheets to build commercial models and analyse business performance.

Able to understand and explain key commercial metrics such as customer acquisition cost, conversion, contribution, payback, customer lifetime value and repeat purchase rates.

Strong stakeholder management skills with the ability to work through department heads and drive execution at outlet level.

Commercially minded with sound judgment when balancing customer value, profitability, service quality and operational capacity.

Strong communication and presentation skills, with the ability to communicate effectively with senior management as well as outlet teams.

Good command of English, both written and spoken.

Experience in beauty, aesthetics, slimming, wellness or fitness is an advantage. Candidates from other consumer service industries with strong commercial results are also encouraged to apply.

A degree or professional qualification in Business, Finance, Economics, Marketing or a related field is an advantage.

Your First 90 Days

First 30 Days – Understand & Diagnose

Understand the selected brand, customer journey and outlet economics.

Establish the commercial baseline and identify key growth constraints.

Agree on priority opportunities with the General Manager and Finance.

Develop and compare commercial strategies and alternatives.

Recommend a pilot with clear objectives and success criteria.

Coordinate approvals, tracking, team preparation and implementation.

Days 61–90 – Review & Scale

Analyse initial results against assumptions and identify key learnings.

Recommend whether to scale, adjust or discontinue the initiative.

Establish practical models and routines for ongoing tracking of customer cohorts, repeat purchases and commercial performance.

How Success Will Be Measured

Success in this role will be measured through:

Improved commercial contribution and profitability.

Better customer conversion and repeat‑purchase performance.

Successful implementation of commercial initiatives at outlet level.

Proven ability to replicate successful initiatives across multiple outlets.

Stronger commercial decision‑making and analytical capability within the management team.

Why Join Us?

Work directly with senior leadership on high‑impact commercial initiatives.

Opportunity to influence strategy across a growing portfolio of consumer service businesses.

Take ownership from customer insight and analysis through to implementation and results.

Gain broad exposure across Marketing, Sales, CRM, Finance, Operations and clinical functions.

Make a visible impact on how our customers discover, purchase and continue engaging with our services.

Perks and benefits Bonus and Incentives Staff Purchase / Free treatment incentives Productive Atmosphere with work life balance

EMAX Beauté International is one of Malaysia’s leading beauty and wellness retail service providers, behind trusted brands such as Beauté Library, Curvena and B+ Clinic, specialising in facial, slimming, and aesthetic treatments tailored for Asian skin.

Founded in 2011, we have grown to over 20 centres across Klang Valley, supported by a dedicated team of certified doctors and beauty professionals. We are committed to delivering effective treatments, personalised care, and meaningful customer experiences through advanced technology and modern wellness solutions.

If you are passionate about beauty and growth, join a company that values people, innovation, and confidence.

EMAX Beauté International is one of Malaysia’s leading beauty and wellness retail service providers, behind trusted brands such as Beauté Library, Curvena and B+ Clinic, specialising in facial, slimming, and aesthetic treatments tailored for Asian skin.

Founded in 2011, we have grown to over 20 centres across Klang Valley, supported by a dedicated team of certified doctors and beauty professionals. We are committed to delivering effective treatments, personalised care, and meaningful customer experiences through advanced technology and modern wellness solutions.

If you are passionate about beauty and growth, join a company that values people, innovation, and confidence.