Senior Manager, Commercial Excellence

Universal Robina Munchy's; Klang City; On-site; MYR 240,000 - 420,000; Full time

Job summary

Universal Robina Munchy's (URM), part of Universal Robina Corporation, seeks a Senior Manager, Commex to own end-to-end commercial finance, trade investment strategy, and ROI. Lead SFA-driven efficiency, develop frontline capability, and align with Sales, Finance, Trade Marketing and Supply Chain for scalable topline growth across GT/MT channels.

The role requires a strong background in FMCG commercial finance, P&L management, and experience in optimizing trade spend with data-driven decision

Qualifications

• Bachelor's degree in finance or related field.
• ACCA/CIMA/CPA qualification preferred.
• 8–10 years FMCG experience with at least 5 years in commercial finance or RTM.
• Proven track record in managing trade spend ROI and P&L discipline.

Responsibilities

• Own trade investment planning, budget allocation, and ROI tracking.
• Drive adoption and optimization of SFA tools for field productivity.
• Design and roll out capability programs for MT & GT frontline teams.
• Partner with Sales, Finance, Trade Marketing and Supply Chain on priorities.

Skills

Commercial finance leadership

P&L management

Trade investment optimization

SFA adoption & analytics

Stakeholder management

Excel & data analytics

Education

Bachelor's degree in finance, accounting or business

ACCA/CIMA/CPA preferred

Tools

SFA systems

Sales analytics tools

Job description

Grow Beyond UR Job with URC! Create UR journey in a workplace where your growth goes beyond UR job. Thrive in an environment filled with fun, collaboration, and fulfillment as we delight everyone with good food choices.

Universal Robina Munchy's (URM), part of Universal Robina Corporation (URC), is looking for an:

Employment Type: Full-time

The Senior Manager, Commex is responsible to own end-to-end commercial finance and trade investment strategy — driving P&L discipline and trade spend ROI, while building sales team capability and productivity through SFA-driven efficiency, to enable profitable, scalable topline growth across GT and MT channels.

What are the Job Responsibilities?

• Trade Investment & Commercial Finance : Own trade investment planning, budget allocation, and ROI tracking across GT and MT channels. Identify underutilized or inefficient trade spend and redirect toward higher-impact, sales-driving activities. Partner with Finance to ensure P&L discipline, margin protection, and accurate trade provision/accrual management. Provide commercial finance analysis to support pricing, promotion, and channel investment decisions
• Sales Force Effectiveness & Productivity (SFA) : Drive adoption and optimization of Sales Force Automation tools to improve field productivity and data accuracy. Identify process inefficiencies across order-to-cash and field operations; lead system/process improvements (e.g. PO interfaces, reporting automation). Own sales performance dashboards and analytics to enable data-driven decision-making across the sales organization
• Sales Capability Building : Design and roll out structured capability programs (e.g. Train-the-Trainer, On-the-Job Training) for MT & GT frontline teams. Build sustained frontline commercial capability in negotiation, distributor management, and execution excellence. Partner with sales leadership to identify skill gaps and develop targeted interventions
• Commercial Strategy & Business Partnering : Act as a strategic partner to Sales Director and NSMs, providing analytical rigor to support channel and RTM decisions. Support development of annual commercial plans, forecasts, and budget submissions. Drive cross-functional alignment with Finance, Trade Marketing, and Supply Chain on commercial priorities

What are the Qualifications?

• Bachelor's degree in finance, Accounting, Business, or related field; professional qualification (ACCA/CIMA/CPA) preferred
• 8-10 years' experience in FMCG, with at least 5 years in commercial finance, trade investment, or sales operations/RTM
• Proven track record managing trade spends ROI and P&L discipline at scale
• Experience with SFA systems and sales productivity/analytics tools
• Prior team leadership experience required Skills & Competencies
• Strong analytical and Excel/data skills; ability to translate data into actionable insight
• Solid grasp of distributor and channel P&L economics
• Stakeholder management across Sales, Finance, and cross-functional teams
• Structured, process-driven mindset with hands-on execution ability
• Coaching and capability-building orientation