Senior HR Executive

BRANDWRITER AI SDN. BHD. (fka Miraity R&D Sdn. Bhd.); Petaling Jaya; On-site; MYR 180,000 - 280,000; Full time

Job summary

BrandWriter AI SDN. BHD. (fka Miraity R&D Sdn.

Bhd.) is seeking its first dedicated People & Culture lead to develop the people strategy as the company scales toward $100M. You’ll own talent acquisition for IT, Sales, and Marketing, craft JDs and interview processes, and build the foundational systems that protect culture while growing the team. You’ll design training, rewards, and performance processes; manage payroll basics and compliance; and build employer branding.

Qualifications

• 4–5 years HR experience, including 2+ years hands-on hiring for Tech and/or Sales roles.
• Proven track record: personally hired 10+ IT or Sales people who stayed past 12 months.
• Proven retention track record — ideally drove a team's 12-month retention to 85%+ before.
• Strong training & coaching skills — you've designed curriculum, run workshops, coached 1-on-1.
• Demonstrated culture-building experience — you've designed team rituals, recognition programs, all-hands.
• Multi-tier commission / employee rewards design experience (B2B SaaS or revenue-driven business preferred).
• Fluent in English AND Mandarin Chinese (both required).
• Hands-on mastery of Malaysia Employment Act, EPF, SOCSO, EIS.
• Comfortable with HR tech, ATS, LinkedIn Recruiter, HR analytics.
• Bachelor's degree in HR / Business / Psychology or equivalent practical experience

Responsibilities

• Own end-to-end hiring for IT (Fullstack, Tech Lead, AI/LLM engineers), Sales (B2B SaaS), and Marketing/Content
• Design JDs, talent personas, structured interviews, scorecards, reference-check frameworks
• You can stand on stage, run workshops, and coach 1-on-1 — not an admin who outsources training to vendors
• Build 30/60/90-day onboarding playbooks — no one gets dropped into deep water
• Every training must translate to measurable behavior change, not just attendance
• Manage monthly payroll, EPF/SOCSO/EIS, claims (medical/transport/reimbursement)
• Design employee recognition programs: monthly MVP, quarterly awards, peer-to-peer kudos, values-based bonuses
• Salary benchmarking + salary bands
• Design team-building activities, all-hands meetings, monthly recognition rituals, quarterly off-sites — make people feel I belong here
• Handle difficult conversations early, fairly, transparently
• Drive internal communication that actually gets read
• Build employer brand (LinkedIn, Glassdoor, careers page) — make people proud to work here
• 5.Retention & Employee Engagement (Measurable)
• Run quarterly eNPS surveys, act on every signal, close the loop
• Stay interviews (not just exit interviews) — catch flight risks 3 months before they leave
• Design career progression frameworks so every employee sees their next 24 months here
• 6.Performance Management
• Manage PIPs, underperformance cases, exit decisions — fairly and defensibly
• 7.HR Operations & Compliance
• Employment contracts, Employee Handbook, leave/medical/claim policies
• Full compliance: Malaysia Employment Act, EPF, SOCSO, EIS
• IP assignment, NDA, non-compete frameworks — critical for an AI/SaaS company
• HRIS / HR tech stack selection (BambooHR, Deel, Justlogin, or similar)
• 8.Strategic People Planning & Founder Time Shield
• 12-month workforce planning aligned with growth targets and product roadmap
• Build the talent system: persona-based hiring, role-fit matching, succession planning
• Act as Founder Time Shield — handle 80% of people issues so the founder stays focused on growth

Skills

HR experience

Hiring tech/sales

Training & coaching

Compensation design

People analytics

English & Mandarin

Policy compliance

Education

Bachelor's degree in HR / Business / Psychology

Tools

BambooHR

Deel

Justlogin

LinkedIn Recruiter

Job description

We're hiring our first dedicated People & Culture lead. You won't be doing payroll alone — you will build the entire system that lets us 10x our team without breaking culture. From hiring A-player IT and Sales talent, to designing commission structures that reward winners, to running training that turns juniors into killers, to building the rituals that make people say they are proud to work at BrandWriter — you own the people side of how we hit $100M. Reports directly to the Founder/CEO. Clear 12–18 month path to Head of People.

Key responsibilities

1.Talent Acquisition (Core)

Own end-to-end hiring for IT (Fullstack, Tech Lead, AI/LLM engineers), Sales (B2B SaaS), and Marketing/Content

Design JDs, talent personas, structured interviews, scorecards, reference-check frameworks

2.Training, Coaching & Employee Development

You can stand on stage, run workshops, and coach 1-on-1 — not an admin who outsources training to vendors

Build 30/60/90-day onboarding playbooks — no one gets dropped into deep water

Every training must translate to measurable behavior change, not just attendance

3.Compensation, Commission & Employee Rewards

Manage monthly payroll, EPF/SOCSO/EIS, claims (medical/transport/reimbursement)

Design employee recognition programs: monthly MVP, quarterly awards, peer-to-peer kudos, values-based bonuses

Salary benchmarking + salary bands

Design team-building activities, all-hands meetings, monthly recognition rituals, quarterly off-sites — make people feel I belong here

Handle difficult conversations early, fairly, transparently

Drive internal communication that actually gets read

Build employer brand (LinkedIn, Glassdoor, careers page) — make people proud to work here

5.Retention & Employee Engagement (Measurable)

Run quarterly eNPS surveys, act on every signal, close the loop

Stay interviews (not just exit interviews) — catch flight risks 3 months before they leave

Design career progression frameworks so every employee sees their next 24 months here

6.Performance Management

Manage PIPs, underperformance cases, exit decisions — fairly and defensibly

7.HR Operations & Compliance

Employment contracts, Employee Handbook, leave/medical/claim policies

Full compliance: Malaysia Employment Act, EPF, SOCSO, EIS

IP assignment, NDA, non-compete frameworks — critical for an AI/SaaS company

HRIS / HR tech stack selection (BambooHR, Deel, Justlogin, or similar)

8.Strategic People Planning & Founder Time Shield

12-month workforce planning aligned with growth targets and product roadmap

Build the talent system: persona-based hiring, role-fit matching, succession planning

Act as Founder Time Shield — handle 80% of people issues so the founder stays focused on growth

About you

4–5 years HR experience, including 2+ years hands-on hiring for Tech and/or Sales roles

Proven track record: personally hired 10+ IT or Sales people who stayed past 12 months

Proven retention track record — ideally drove a team's 12-month retention to 85%+ before

Strong training & coaching skills — you've designed curriculum, run workshops, coached 1-on-1

Demonstrated culture-building experience — you've designed team rituals, recognition programs, all-hands

Multi-tier commission / employee rewards design experience (B2B SaaS or revenue-driven business preferred)

Fluent in English AND Mandarin Chinese (both required)

Hands-on mastery of Malaysia Employment Act, EPF, SOCSO, EIS

Comfortable with HR tech, ATS, LinkedIn Recruiter, HR analytics

Bachelor's degree in HR / Business / Psychology or equivalent practical experience