Senior Executive, Social Media & Engagement

UNIVERSITY OF CYBERJAYA; Cyberjaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

UNIVERSITY OF CYBERJAYA is seeking a Senior Executive, Social Media & Engagement to manage online communities, strengthen audience engagement, and protect brand reputation across multiple digital platforms. You will handle content scheduling, social listening, and performance reporting while collaborating with internal teams.

The ideal candidate has 3–5 years in social media management or digital marketing, with strong writing and organizational skills to deliver timely, brand-consistent

Qualifications

• Minimum 3–5 years of experience in social media management or related disciplines.
• Strong written communication skills with brand voice and tone.
• Strong organizational skills to manage multiple priorities and deadlines.
• Experience in content planning, social media operations, and online community engagement.
• Basic analytical skills to interpret social media performance data.
• Proactive, accountable and highly responsive in stakeholder management.

Responsibilities

• Monitor and manage social media platforms (Instagram, TikTok, Facebook, LinkedIn, etc.).
• Respond to comments, DMs, enquiries, and reviews professionally and timely.
• Monitor online reviews and feedback; escalate issues as needed.
• Maintain master social media content calendar for accurate publishing.
• Coordinate with internal stakeholders for content readiness and alignment with campaigns.
• Track and analyze engagement, reach, impressions, and audience growth.
• Prepare monthly reports and dashboards with insights and recommendations.
• Identify audience trends and opportunities to boost digital presence and brand awareness.

Skills

Social media management

Digital marketing

Community management

Content planning

Social media operations

Online community engagement

Strong written communication

Organizational skills

Education

Bachelor's Degree in Marketing, Mass Communication, Digital Marketing, Public Relations, or related field

Job description

Senior Executive, Social Media & Engagement

We are seeking a highly responsive and detail-oriented Senior Executive, Social Media & Engagement to manage online communities, strengthen audience engagement, and protect brand reputation across multiple digital platforms. This role is responsible for ensuring timely and professional interactions with audiences while maintaining excellence in content scheduling, social listening, and performance reporting.

Key responsibilities

Monitor and manage social media platforms including Instagram, TikTok, Facebook, LinkedIn, and other digital channels.

Respond to comments, direct messages, enquiries, and online reviews in a timely, professional, and brand-aligned manner.

Monitor online reviews and feedback across various platforms, ensuring prompt responses and issue escalation when necessary.

Manage and maintain the master social media content calendar to ensure content is published accurately and on schedule.

Coordinate with internal stakeholders to ensure content readiness and alignment with campaign objectives.

Track and analyze social media performance metrics, including engagement, reach, impressions, and audience growth.

Prepare monthly reports and dashboards with insights and recommendations for continuous improvement.

Identify audience trends, content opportunities, and engagement strategies to enhance digital presence and brand awareness.

About you

Bachelor's Degree in Marketing, Mass Communication, Digital Marketing, Public Relations, or a related field.

Minimum 3-5 years of experience in social media management, digital marketing, community management, or related disciplines.

Strong written communication skills with the ability to maintain a consistent brand voice and tone.

Strong organizational skills with the ability to manage multiple priorities and deadlines.

Experience in content planning, social media operations, and online community engagement.

Basic analytical skills with the ability to interpret social media performance data.

Proactive, accountable, and highly responsive in managing tasks and stakeholder expectations.

Be part of a dynamic team shaping the digital presence of leading education institutions.

Work on impactful campaigns that engage diverse audiences and strengthen brand reputation.

Gain exposure to social media strategy, digital communications, online reputation management, and audience engagement.

Opportunity to grow within a fast-paced and collaborative environment.

Cyberjaya University College of Medical Sciences (CUCMS) founded in the year 2005, is a private independent university and officialy established on 23rd Oktober 2005 under the Private Higher Education Act 1996. CUCMS is located within Cyberjaya and built on 5.54 acres plot of land with the total area of modern architectural structures building of 200, 000 sq.ft. CUCMS operated from its main campus located at Jalan Teknokrat 3 as the main campus that can accomodate 2500 students.

Mission Statement:

To expand opportunities in training and education in the highly competetive world of healthcare industry for both national and global demand.

To train and educate professional who are imbued with the qualities expected of caring prefessionals.

To provide training and education in specialized niche areas in the healthcare profession

To generate new knowledge in innovation throught research and development activities pertaining to the needs of the healthcare industry.