Senior Executive, Product Development & Intellectual Property

Hong Leong Yamaha Motor Sdn Bhd; Sungai Buloh; On-site; MYR 120,000 - 180,000; Full time

Job summary

Hong Leong Yamaha Motor Sdn Bhd seeks an experienced professional to identify and develop new spare parts and accessories, aligned with market trends, dealer feedback, and brand requirements. You will lead end-to-end development, coordinate with internal teams and suppliers, and monitor timelines to ensure successful launches.

Qualifications include a Bachelor's or Diploma in relevant disciplines and 5–8 years in NPD/Product Management, preferably in automotive aftermarket or related sectors.

Qualifications

• Bachelor's Degree or Diploma in Business Administration, Marketing, Business Development, Supply Chain, Product Management, Engineering, or related disciplines.
• Preferably 5–8 years of relevant experience in New Product Development / Product Management.
• Experience in automotive aftermarket, motorcycle parts, accessories, or FMCG/product development environment would be highly relevant.

Responsibilities

• Identify and evaluate opportunities for new spare parts, accessories, and locally developed products based on market trends and dealer feedback.
• Lead end-to-end development of new products from concept to commercial launch, including feasibility, sourcing, evaluation, and approval.
• Coordinate with internal stakeholders, suppliers, dealers, and Yamaha Motor Company to ensure technical, quality, commercial, and brand alignment.
• Monitor product development timelines and ensure launches occur as scheduled.
• Prepare and maintain product development plans, progress updates, and management reports.
• Assess sales performance, profitability, market acceptance, and product competitiveness post-launch.
• Analyze product performance and recommend actions such as enhancements, repositioning, or discontinuation.
• Identify gaps in the portfolio and opportunities to expand Yamaha Genuine Parts and accessories.

Skills

New Product Development

Product Management

Market Analysis

Education

Bachelor's Degree or Diploma in Business Administration, Marketing, Business Development, Supply Chain, Product Management, Engineering, or related disciplines

Job description

Identify and evaluate opportunities for new spare parts, accessories, and locally developed products based on market trends, customer needs, dealer feedback, and business potential.

Lead and coordinate the end-to-end development of new products from initial concept, feasibility assessment, sourcing, product evaluation, and approval through to commercial launch.

Work closely with internal stakeholders, suppliers, dealers, and Yamaha Motor Company to ensure products meet technical, quality, commercial, and brand requirements.

Monitor product development timelines and ensure new products are launched according to agreed schedules.

Prepare and maintain product development plans, progress updates, and management reports.

Monitor sales performance, profitability, market acceptance, and product competitiveness.

Analyse product performance and recommend appropriate actions, including product enhancement, replacement, repositioning, or discontinuation.

Identify gaps within the existing product portfolio and recommend opportunities to expand the Yamaha Genuine Parts and accessories range.

Conduct market and competitor analysis to identify emerging trends, pricing movements, and new product opportunities.

3. Commercial & Business Development

Evaluate the commercial feasibility of new products, including cost, pricing, margin, demand, and potential market size.

Recommend appropriate retail pricing and margin structures for new and existing products.

Identify potential business opportunities through market research, dealer feedback, customer insights, and competitor benchmarking.

Support business cases and management proposals for new product development initiatives.

Identify, evaluate, and develop potential suppliers for accessories, spare parts, and locally developed products.

Coordinate supplier sourcing, quotation evaluation, product samples, and commercial negotiations where required.

Work with suppliers to ensure products meet agreed quality, cost, delivery, and specification requirements.

Monitor supplier performance and address issues that may impact product development or launch timelines.

5. Intellectual Property & Brand Protection

Manage matters relating to Yamaha trademarks, logos, product names, packaging, and brand usage within the spare parts and accessories business.

Maintain accurate records and databases relating to trademarks, intellectual property, and product registrations.

Monitor potential infringement, unauthorized use, and counterfeit Yamaha Genuine Parts and accessories.

Coordinate with Yamaha Motor Company, Legal, relevant enforcement authorities, and other stakeholders on intellectual property and infringement cases.

Support enforcement initiatives and provide relevant documentation and information for investigation and follow-up actions.

6. Product Launch & Market Implementation

Coordinate cross-functional activities required for successful product launches.

Ensure product information, pricing, packaging, marketing materials, and distribution requirements are ready before launch.

Monitor post-launch performance and gather feedback from dealers and customers.

Identify and address issues affecting product acceptance, sales performance, or profitability.

Prepare regular reports on new product development, launch progress, sales performance, profitability, and IP-related activities.

Track key project milestones and highlight potential risks or delays to management.

Recommend improvements to product development processes and commercial strategies.

Maintain proper documentation and records for product development and IP activities.

Qualifications & Experience

Education

Bachelor's Degree or Diploma in Business Administration, Marketing, Business Development, Supply Chain, Product Management, Engineering, or related disciplines.

Preferably 5–8 years of relevant experience in New Product Development / Product Management

Experience managing product development from concept to commercial launch would be an advantage.

Experience in the automotive aftermarket, motorcycle parts, accessories, or FMCG/product development environment would be highly relevant.

Hong Leong Yamaha Motor (HLYM) is a member of the Hong Leong Group, a Malaysian conglomerate with diverse businesses interests in various countries globally. HLYM's humble beginnings started in 1978, when Hong Leong Industries Bhd and Yamaha Motor Co Ltd of Japan (YMC) signed the franchise agreement to venture into manufacturing, assembling and marketing of Yamaha motorcycles in Malaysia. It rolled out its first CKD Yamaha street model, RX100 at Shah Alam plant in 1979. The Yamaha motorcycles are principally for sale in the domestic market.

After merging its marketing and distribution arm into a single entity, HLYM relocated its factory in 1997 and occupies an area sprawling 35.6 ares in Sungai Buloh, Selangor. The entire HLYM complex consists of a Main Office block, R & D centre and 4 factories engaged in press and welding of metal parts, spray painting, assembly operations, plastic injection moulding and a designated warehouse for distribution of CBU motorcycles.

HLYM continues to invest in new technologies and equipment to improve productivity and upgrade the skills of workers on the transfer of technology with the guidance and coaching of YMC engineers and consultants.

Today, HLYM is proud to be in the unique position of being the motorcycle manufacturer in Malaysia with triple certification of ISO 9002 (Quality Management System) from SIRIM, TPM Excellence Award from JIPM and ISO 14001 (Environmental Management System) from SGS Malaysia/SGS UK.

Hong Leong Yamaha Motor (HLYM) is a member of the Hong Leong Group, a Malaysian conglomerate with diverse businesses interests in various countries globally. HLYM's humble beginnings started in 1978, when Hong Leong Industries Bhd and Yamaha Motor Co Ltd of Japan (YMC) signed the franchise agreement to venture into manufacturing, assembling and marketing of Yamaha motorcycles in Malaysia. It rolled out its first CKD Yamaha street model, RX100 at Shah Alam plant in 1979. The Yamaha motorcycles are principally for sale in the domestic market.

After merging its marketing and distribution arm into a single entity, HLYM relocated its factory in 1997 and occupies an area sprawling 35.6 ares in Sungai Buloh, Selangor. The entire HLYM complex consists of a Main Office block, R & D centre and 4 factories engaged in press and welding of metal parts, spray painting, assembly operations, plastic injection moulding and a designated warehouse for distribution of CBU motorcycles.

HLYM continues to invest in new technologies and equipment to improve productivity and upgrade the skills of workers on the transfer of technology with the guidance and coaching of YMC engineers and consultants.

Today, HLYM is proud to be in the unique position of being the motorcycle manufacturer in Malaysia with triple certification of ISO 9002 (Quality Management System) from SIRIM, TPM Excellence Award from JIPM and ISO 14001 (Environmental Management System) from SGS Malaysia/SGS UK.

Hong Leong Yamaha Motor (HLYM) is a member of the Hong Leong Group, a Malaysian conglomerate with diverse businesses interests in various countries globally. HLYM's humble beginnings started in 1978, when Hong Leong Industries Bhd and Yamaha Motor Co Ltd of Japan (YMC) signed the franchise agreement to venture into manufacturing, assembling and marketing of Yamaha motorcycles in Malaysia. It rolled out its first CKD Yamaha street model, RX100 at Shah Alam plant in 1979. The Yamaha motorcycles are principally for sale in the domestic market.

After merging its marketing and distribution arm into a single entity, HLYM relocated its factory in 1997 and occupies an area sprawling 35.6 ares in Sungai Buloh, Selangor. The entire HLYM complex consists of a Main Office block, R & D centre and 4 factories engaged in press and welding of metal parts, spray painting, assembly operations, plastic injection moulding and a designated warehouse for distribution of CBU motorcycles.

HLYM continues to invest in new technologies and equipment to improve productivity and upgrade the skills of workers on the transfer of technology with the guidance and coaching of YMC engineers and consultants.

Today, HLYM is proud to be in the unique position of being the motorcycle manufacturer in Malaysia with triple certification of ISO 9002 (Quality Management System) from SIRIM, TPM Excellence Award from JIPM and ISO 14001 (Environmental Management System) from SGS Malaysia/SGS UK.