Senior Executive, New Product Development & Intellectual Property

Hong Leong Yamaha Motor Sdn Bhd; Sungai Buloh; In loco; MYR 120.000 - 160.000; Tempo pieno

Descrizione del lavoro

Hong Leong Yamaha Motor Sdn Bhd is seeking a seasoned professional to drive product development from concept to market launch in the Malaysian aftermarket space. You will translate market insights and dealer feedback into actionable product strategies and manage end-to-end launches.

The role emphasizes analytical, commercial, and project management skills, with preference for experience in automotive aftermarket or related industries. This is a full-time on-site position based in Sungai Buloh.

Competenze

• Diploma or Bachelor's Degree in Business Administration, Marketing, Product Management, Engineering, Supply Chain, or related fields.
• Minimum 5 years of experience in Product Development, Product Management, Business Development, or related functions.
• Experience managing products from concept to market launch is an added advantage.
• Experience in automotive aftermarket, motorcycle parts, accessories, FMCG, or related industries is preferred.
• Strong analytical, commercial, project management, and communication skills.

Mansioni

• Drive new product development activities from idea generation through to product launch.
• Identify market opportunities through customer insights, dealer feedback, and competitor analysis.
• Monitor product performance and recommend improvements or portfolio expansion opportunities.
• Evaluate product feasibility, pricing, profitability, and business potential.
• Source and work with suppliers to support product development and launch requirements.
• Support intellectual property and brand protection activities, including trademark and infringement matters.
• Coordinate product launches and monitor post-launch performance.
• Prepare reports, track project progress, and support continuous improvement initiatives.

Conoscenze

Analytical skills

Commercial acumen

Project management

Communication skills

Formazione

Bachelor's or Diploma degree in Business/Marketing/Product Mgmt/Engineering/Supply Chain

Descrizione del lavoro

Drive new product development activities from idea generation through to product launch.

Identify market opportunities through customer insights, dealer feedback, and competitor analysis.

Monitor product performance and recommend improvements or portfolio expansion opportunities.

Evaluate product feasibility, pricing, profitability, and business potential.

Source and work with suppliers to support product development and launch requirements.

Support intellectual property and brand protection activities, including trademark and infringement matters.

Coordinate product launches and monitor post-launch performance.

Prepare reports, track project progress, and support continuous improvement initiatives.

Requirements

Diploma or Bachelor's Degree in Business Administration, Marketing, Product Management, Engineering, Supply Chain, or related fields.

Minimum 5 years of experience in Product Development, Product Management, Business Development, or related functions.

Experience managing products from concept to market launch is an added advantage.

Experience in automotive aftermarket, motorcycle parts, accessories, FMCG, or related industries is preferred.

Strong analytical, commercial, project management, and communication skills.

Hong Leong Yamaha Motor (HLYM) is a member of the Hong Leong Group, a Malaysian conglomerate with diverse businesses interests in various countries globally. HLYM's humble beginnings started in 1978, when Hong Leong Industries Bhd and Yamaha Motor Co Ltd of Japan (YMC) signed the franchise agreement to venture into manufacturing, assembling and marketing of Yamaha motorcycles in Malaysia. It rolled out its first CKD Yamaha street model, RX100 at Shah Alam plant in 1979. The Yamaha motorcycles are principally for sale in the domestic market.

After merging its marketing and distribution arm into a single entity, HLYM relocated its factory in 1997 and occupies an area sprawling 35.6 ares in Sungai Buloh, Selangor. The entire HLYM complex consists of a Main Office block, R & D centre and 4 factories engaged in press and welding of metal parts, spray painting, assembly operations, plastic injection moulding and a designated warehouse for distribution of CBU motorcycles.

HLYM continues to invest in new technologies and equipment to improve productivity and upgrade the skills of workers on the transfer of technology with the guidance and coaching of YMC engineers and consultants.

Today, HLYM is proud to be in the unique position of being the motorcycle manufacturer in Malaysia with triple certification of ISO 9002 (Quality Management System) from SIRIM, TPM Excellence Award from JIPM and ISO 14001 (Environmental Management System) from SG SMTP Malaysia/SGS UK.

Hong Leong Yamaha Motor (HLYM) is a member of the Hong Leong Group, a Malaysian conglomerate with diverse businesses interests in various countries globally. HLYM's humble beginnings started in 1978, when Hong Leong Industries Bhd and Yamaha Motor Co Ltd of Japan (YMC) signed the franchise agreement to venture into manufacturing, assembling and marketing of Yamaha motorcycles in Malaysia. It rolled out its first CKD Yamaha street model, RX100 at Shah Alam plant in 1979. The Yamaha motorcycles are principally for sale in the domestic market.

After merging its marketing and distribution arm into a single entity, HLYM relocated its factory in 1997 and occupies an area sprawling 35.6 ares in Sungai Buloh, Selangor. The entire HLYM complex consists of a Main Office block, R & D centre and 4 factories engaged in press and welding of metal parts, spray painting, assembly operations, plastic injection moulding and a designated warehouse for distribution of CBU motorcycles.

HLYM continues to invest in new technologies and equipment to improve productivity and upgrade the skills of workers on the transfer of technology with the guidance and coaching of YMC engineers and consultants.

Today, HLYM is proud to be in the unique position of being the motorcycle manufacturer in Malaysia with triple certification of ISO 9002 (Quality Management System) from SIRIM, TPM Excellence Award from JIPM and ISO 14001 (Environmental Management System) from SGS Malaysia/SGS UK.