Senior Executive - Performance Marketing

Sunway Berhad; Subang Jaya; On-site; MYR 60,000 - 100,000; Full time

Job summary

Sunway Berhad is seeking a Senior Executive - Performance Marketing to analyze digital and social performance, develop dashboards, and translate data into strategic branding decisions. You will conduct market intelligence, benchmark competitors, and collaborate with cross-functional teams to align digital strategies with Sunway Group objectives.

The role requires 3–5 years in digital analytics or related fields, strong data skills in Excel and PowerPoint, and fluency in English and Bahasa

Qualifications

• Bachelor's degree in a business analytics, data analytics, marketing, digital marketing, statistics, or related discipline.
• 3–5 years of relevant experience in digital strategy, digital analytics, marketing analytics, or related field.
• Strong ability to translate data into strategic recommendations for business and communications objectives.
• Proficiency in Excel and PowerPoint to analyze data and present insights to senior stakeholders.
• Excellent business acumen, critical thinking, and problem-solving with data-driven recommendations.
• Strong presentation and stakeholder management skills, comfortable engaging senior management and cross-functional teams.
• Good written and verbal communication in English and Bahasa Malaysia; Mandarin is a plus.
• Self-motivated and curious about digital insights and AI-driven business impact.

Responsibilities

• Analyze digital and social media performance, audience behavior, and engagement metrics to generate actionable insights and strategic recommendations.
• Develop and maintain performance dashboards and reports; present trends to senior management and stakeholders.
• Conduct social listening, market intelligence, and competitor benchmarking to identify trends and opportunities for decision-making.
• Translate complex data into meaningful business insights for digital communications and brand storytelling strategies.
• Collaborate with internal stakeholders to align digital strategies with the Group's objectives.
• Identify opportunities to enhance digital performance through audience segmentation and channel optimization.
• Monitor developments in digital platforms, AI technologies, analytics tools, and industry best practices; propose innovations.
• Work with internal teams and external partners to ensure alignment with objectives and performance.

Skills

Digital analytics

Data interpretation

Stakeholder communication

Presentation skills

English & Bahasa Malaysia

Education

Bachelor's Degree in Business Analytics / Marketing / Digital Marketing / Statistics

Tools

Excel

PowerPoint

Job description

Senior Executive - Performance Marketing

Founded in 1974, Sunway Group is one of Southeast Asia’s leading conglomerates with a presence spanning over 50 locations worldwide. Our dedicated 20,000-strong team drives sustainable development and socio-economic progress across diverse sectors, including core interests in real estate, construction, healthcare, education, leisure, retail, and hospitality. In 2024, Sunway proudly celebrated our 50th anniversary, a rare and significant milestone achieved by very few companies globally. As we look to the next 50 years and beyond, we remain steadfast in our commitment to nation-building and advancing the United Nations Sustainable Development Goals (UN-SDGs), aligning them with our Environmental, Social and Governance (ESG) framework and corporate strategy. Our three publicly listed entities – Sunway Berhad, Sunway Construction Group, and Sunway REIT –collectively represent a robust and socially responsible real-estate value chain.

Job Requirements

• Analyse digital and social media performance, audience behaviour, and engagement metrics to provide actionable insights and strategic recommendations.
• Develop and maintain performance dashboards and reports, presenting insights, trends, and recommendations to senior management and key stakeholders.
• Conduct social listening, market intelligence, and competitor benchmarking to identify emerging trends, audience sentiment, risks, and opportunities that support strategic decision‑making.
• Translate complex data into meaningful business insights that inform digital communications, brand positioning, and corporate storytelling strategies.
• Collaborate with internal stakeholders to understand business priorities and recommend digital strategies that align with the Group's corporate objectives.
• Identify opportunities to enhance digital performance through audience segmentation, channel optimisation, platform innovation, and data-driven decision‑making.
• Monitor developments in digital platforms, AI technologies, analytics tools, and industry best practices, recommending innovative approaches to strengthen the Group's digital ecosystem.
• Work closely with internal teams and external partners to ensure digital initiatives are aligned with strategic objectives and performance expectations.
• Perform other duties as assigned by the line manager.

Minimum Qualifications

• Bachelor's Degree in Business Analytics, Data Analytics, Marketing, Digital Marketing, Statistics, or a related discipline.
• Minimum 3–5 years of relevant experience in Digital Strategy, Digital Analytics, Marketing Analytics, or a related discipline.
• Strong analytical mindset with the ability to interpret data, identify trends, and translate insights into strategic recommendations that support business and communication objectives.
• Strong proficiency in Microsoft Excel and PowerPoint, with the ability to analyse data and present insights effectively to senior stakeholders.
• Excellent business acumen, critical thinking, and problem‑solving skills with the ability to make data‑driven recommendations.
• Strong presentation and stakeholder management skills, with confidence engaging senior management and cross‑functional teams.
• Excellent written and verbal communication skills in English and Bahasa Malaysia. Mandarin is an added advantage.
• Self‑motivated, intellectually curious, and passionate about leveraging digital insights, emerging technologies, and AI to drive business impact.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Hotel & Accommodation Services More than 10,000 employees

BUILDING ENDURING COMMUNITIES

Established in 1974, Sunway Group is one of Malaysia’s largest conglomerates with core interests in real estate, construction, education, healthcare, retail and hospitality, with a unique build-own-operate business model. We are committed to the 17 United Nations Sustainable Development Goals and continue to align our business strategies towards mininising environmental impact, and advancing economic and social progress. With a presence in more than 50 locations primarily in the Asia region, Sunway Group comprises 13 business divisions – real estate, construction, retail, hospitality, leisure, healthcare, education, financial and investment services, trading and manufacturing, building materials, quarrying, Real Estate Investment Trust (REIT) and digital.

In all that we do, we are driven by our core values of Integrity, Humility and Excellence.

BUILDING ENDURING COMMUNITIES

Established in 1974, Sunway Group is one of Malaysia’s largest conglomerates with core interests in real estate, construction, education, healthcare, retail and hospitality, with a unique build-own-operate business model. We are committed to the 17 United Nations Sustainable Development Goals and continue to align our business strategies towards mininising environmental impact, and advancing economic and social progress. With a presence in more than 50 locations primarily in the Asia region, Sunway Group comprises 13 business divisions – real estate, construction, retail, hospitality, leisure, healthcare, education, financial and investment services, trading and manufacturing, building materials, quarrying, Real Estate Investment Trust (REIT) and digital.

In all that we do, we are driven by our core values of Integrity, Humility and Excellence.

BUILDING ENDURING COMMUNITIES

Established in 1974, Sunway Group is one of Malaysia’s largest conglomerates with core interests in real estate, construction, education, healthcare, retail and hospitality, with a unique build-own-operate business model. We are committed to the 17 United Nations Sustainable Development Goals and continue to align our business strategies towards mininising environmental impact, and advancing economic and social progress. With a presence in more than 50 locations primarily in the Asia region, Sunway Group comprises 13 business divisions – real estate, construction, retail, hospitality, leisure, healthcare, education, financial and investment services, trading and manufacturing, building materials, quarrying, Real Estate Investment Trust (REIT) and digital.

In all that we do, we are driven by our core values of Integrity, Humility and Excellence.