Senior Executive - Digital Marketing Analyst

Sunway Berhad; Subang Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Sunway Berhad in Malaysia seeks a Senior Executive - Digital Marketing Analyst to turn data into actionable insights. You will analyse digital and social media performance, build dashboards, and support strategic decisions for the group's marketing initiatives.

You will collaborate with cross-functional teams, apply market intelligence and social listening, and stay ahead of digital trends, AI tools, and analytics platforms to strengthen our digital ecosystem.

Qualifications

• Bachelor's Degree in Business Analytics, Data Analytics, Marketing, Digital Marketing, Statistics, or a related discipline.
• Minimum 3–5 years of relevant experience in Digital Strategy, Digital Analytics, Marketing Analytics, or a related discipline.
• Strong analytical mindset with the ability to interpret data, identify trends, and translate insights into strategic recommendations.
• Strong proficiency in Excel and PowerPoint, with the ability to analyse data and present insights to senior stakeholders.
• Excellent business acumen, critical thinking, and problem-solving skills.

Responsibilities

• Analyse digital and social media performance, audience behaviour, and engagement metrics to provide actionable insights and strategic recommendations.
• Develop and maintain performance dashboards and reports, presenting insights, trends, and recommendations to senior management and key stakeholders.
• Conduct social listening, market intelligence, and competitor benchmarking to identify emerging trends, audience sentiment, risks, and opportunities.
• Translate complex data into meaningful business insights that inform digital communications, brand positioning, and storytelling.
• Collaborate with internal stakeholders to understand business priorities and recommend digital strategies aligned with the Group's objectives.
• Identify opportunities to enhance digital performance through audience segmentation, channel optimisation, platform innovation, and data-driven decisions.
• Monitor developments in digital platforms, AI technologies, analytics tools, and industry best practices, recommending innovative approaches.
• Work closely with internal teams and external partners to ensure digital initiatives are aligned with objectives and performance expectations.
• Perform other duties as assigned by the line manager.

Skills

Analytical mindset

Data storytelling

Stakeholder management

English & Bahasa Malaysia

Self-motivated

Education

Bachelor's degree in Business Analytics / Data Analytics / Marketing / Digital Marketing / Statistics

Tools

Microsoft Excel

PowerPoint

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

Senior Executive - Digital Marketing Analyst

Founded in 1974, Sunway Group is one of Southeast Asia’s leading conglomerates with a presence spanning over 50 locations worldwide. Our dedicated 20,000-strong team drives sustainable development and socio-economic progress across diverse sectors, including core interests in real estate, construction, healthcare, education, leisure, retail, and hospitality. In 2024, Sunway proudly celebrated our 50th anniversary, a rare and significant milestone achieved by very few companies globally. As we look to the next 50 years and beyond, we remain steadfast in our commitment to nation-building and advancing the United Nations Sustainable Development Goals (UN-SDGs), aligning them with our Environmental, Social and Governance (ESG) framework and corporate strategy. Our three publicly listed entities – Sunway Berhad, Sunway Construction Group, and Sunway REIT –collectively represent a robust and socially responsible real-estate value chain.

Job Requirements

• Analyse digital and social media performance, audience behaviour, and engagement metrics to provide actionable insights and strategic recommendations.
• Develop and maintain performance dashboards and reports, presenting insights, trends, and recommendations to senior management and key stakeholders.
• Conduct social listening, market intelligence, and competitor benchmarking to identify emerging trends, audience sentiment, risks, and opportunities that support strategic decision-making.
• Translate complex data into meaningful business insights that inform digital communications, brand positioning, and corporate storytelling strategies.
• Collaborate with internal stakeholders to understand business priorities and recommend digital strategies that align with the Group's corporate objectives.
• Identify opportunities to enhance digital performance through audience segmentation, channel optimisation, platform innovation, and data-driven decision-making.
• Monitor developments in digital platforms, AI technologies, analytics tools, and industry best practices, recommending innovative approaches to strengthen the Group's digital ecosystem.
• Work closely with internal teams and external partners to ensure digital initiatives are aligned with strategic objectives and performance expectations.
• Perform other duties as assigned by the line manager.

Minimum Qualifications

• Bachelor's Degree in Business Analytics, Data Analytics, Marketing, Digital Marketing, Statistics, or a related discipline.
• Minimum 3–5 years of relevant experience in Digital Strategy, Digital Analytics, Marketing Analytics, or a related discipline.
• Strong analytical mindset with the ability to interpret data, identify trends, and translate insights into strategic recommendations that support business and communication objectives.
• Strong proficiency in Microsoft Excel and PowerPoint, with the ability to analyse data and present insights effectively to senior stakeholders.
• Excellent business acumen, critical thinking, and problem-solving skills with the ability to make data-driven recommendations.
• Strong presentation and stakeholder management skills, with confidence engaging senior management and cross-functional teams.
• Excellent written and verbal communication skills in English and Bahasa Malaysia. Mandarin is an added advantage.
• Self-motivated, intellectually curious, and passionate about leveraging digital insights, emerging technologies, and AI to drive business impact.

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