Executive - Marketing & Communications (Campaign Focus) | Sunway Super App

Sunway Berhad; Subang Jaya; On-site; MYR 67,000 - 100,000; Full time

Job summary

Sunway Group in Malaysia seeks an Executive - Marketing & Communications (Campaign Focus) to manage marketing and member engagement campaigns driving acquisition, retention, and merchant participation for the Sunway Super App.

You will develop, coordinate, and monitor omnichannel campaigns, collaborate with creative agencies, and optimise content to meet business objectives with measurable ROI.

Qualifications

• Possess a degree from any recognized institution specializing in Marketing, Mass Communication or its equivalent in any discipline.
• Minimum 2-3 years of working experience in relevant field, experience in loyalty program, product marketing, retail marketing and event management.
• Excellent communication skills and is highly persuasive.
• Self-starter/Independent, initiative and persistent.
• Result-oriented.

Responsibilities

• Plan and execute integrated marketing and member engagement campaigns to drive member acquisition, retention, and customer spending.
• Develop, coordinate, execute, and monitor member and merchant marketing campaigns across digital channels, in-app communications, social media, and other marketing touchpoints.
• Manage and optimise campaign content, customer engagement, and campaign execution to achieve business objectives and deliver measurable results.
• Coordinate with creative designers, event and advertising agencies, and internal stakeholders to ensure timely delivery of campaign assets and marketing communications in line with brand and campaign guidelines.
• Drive member activation and re-engagement initiatives through targeted campaigns, personalised promotions, and marketing communications.
• Manage and monitor the set-up of campaigns, promotions, and events within the Sunway Super App Loyalty Management System and Portal.
• Monitor and analyse campaign performance and key metrics, including member acquisition, spending, redemption, engagement, merchant participation, and campaign ROI, and recommend optimisation strategies to improve campaign effectiveness.
• Conduct post-campaign evaluations and analyse campaign insights to identify opportunities for continuous improvement, enhance member engagement, and drive merchant sales performance.
• Analyse customer behaviour and campaign performance to develop actionable insights and recommendations that improve marketing effectiveness and support business growth.
• Develop creative copy, review and proofreading marketing communications and promotional content across multiple communication channels, including in-app content, EDMs, websites, social media, and campaign collaterals.
• Build and maintain strong relationships with business units, merchants, internal stakeholders, and external partners to identify new marketing opportunities, strengthen campaign participation, and maximise commercial outcomes.
• Perform any other duties and responsibilities as assigned from time to time.

Skills

Excellent communication

Self-starter

Initiative

Persistent

Result-oriented

Education

Degree in Marketing or Mass Communications

Job description

Executive - Marketing & Communications (Campaign Focus) | Sunway Super App

Job Purpose: This role is responsible for managing marketing and member engagement campaigns that drive member acquisition, retention, spending, and merchant participation while supporting business growth through data-driven insights and campaign optimisation.

Duties:

Plan and execute integrated marketing and member engagement campaigns to drive member acquisition, retention, and customer spending.

Develop, coordinate, execute, and monitor member and merchant marketing campaigns across digital channels, in-app communications, social media, and other marketing touchpoints.

Manage and optimise campaign content, customer engagement, and campaign execution to achieve business objectives and deliver measurable results.

Manage and coordinate with creative designers, event and advertising agencies, and internal stakeholders to ensure the timely delivery of campaign assets and marketing communications in line with brand and campaign guidelines.

Drive member activation and re-engagement initiatives through targeted campaigns, personalised promotions, and marketing communications.

Manage and monitor the set-up of campaigns, promotions, and events within the Sunway Super App Loyalty Management System and Portal.

Monitor and analyse campaign performance and key metrics, including member acquisition, spending, redemption, engagement, merchant participation, and campaign ROI, and recommend optimisation strategies to improve campaign effectiveness.

Conduct post-campaign evaluations and analyse campaign insights to identify opportunities for continuous improvement, enhance member engagement, and drive merchant sales performance.

Analyse customer behaviour and campaign performance to develop actionable insights and recommendations that improve marketing effectiveness and support business growth.

Develop creative copy, eview and proofread marketing communications and promotional content across multiple communication channels, including in-app content, EDMs, websites, social media, and campaign collaterals.

Build and maintain strong relationships with business units, merchants, internal stakeholders, and external partners to identify new marketing opportunities, strengthen campaign participation, and maximise commercial outcomes.

Perform any other duties and responsibilities as assigned from time to time.

Minimum Qualifications:

Possess a degree from any recognized institution specializing in Marketing, Mass Communication or its equivalent in any discipline;

Minimum 2 - 3 years of working experience in relevant field, experience in loyalty program, product marketing, retail marketing and event management;

Excellent communication skills and is highly persuasive;

Self-starter/Independent, initiative and persistent;

Result-oriented.

Hotel & Accommodation Services More than 10,000 employees

BUILDING ENDURING COMMUNITIES

Established in 1974, Sunway Group is one of Malaysia’s largest conglomerates with core interests in real estate, construction, education, healthcare, retail and hospitality, with a unique build-own-operate business model. We are committed to the 17 United Nations Sustainable Development Goals and continue to align our business strategies towards mininising environmental impact, and advancing economic and social progress. With a presence in more than 50 locations primarily in the Asia region, Sunway Group comprises 13 business divisions – real estate, construction, retail, hospitality, leisure, healthcare, education, financial and investment services, trading and manufacturing, building materials, quarrying, Real Estate Investment Trust (REIT) and digital.

In all that we do, we are driven by our core values of Integrity, Humility and Excellence.

BUILDING ENDURING COMMUNITIES

Established in 1974, Sunway Group is one of Malaysia’s largest conglomerates with core interests in real estate, construction, education, healthcare, retail and hospitality, with a unique build-own-operate business model. We are committed to the 17 United Nations Sustainable Development Goals and continue to align our business strategies towards mininising environmental impact, and advancing economic and social progress. With a presence in more than 50 locations primarily in the Asia region, Sunway Group comprises 13 business divisions – real estate, construction, retail, hospitality, leisure, healthcare, education, financial and investment services, trading and manufacturing, building materials, quarrying, Real Estate Investment Trust (REIT) and digital.

In all that we do, we are driven by our core values of Integrity, Humility and Excellence.

What can I earn as a Marketing and Communications Executive