Marketing Executive

Shortcutx Pte. Ltd.; Kuala Lumpur; On-site; MYR 39,000 - 73,000; Full time

Job summary

Shortcutx Pte. Ltd. is seeking a Marketing Operations & Campaigns specialist to manage daily e-commerce operations across Shopify, Shopee, Lazada, and TikTok Shop, including product listings and pricing.

You will also handle affiliate and creator management, adapt promotional banners and social content for daily campaigns and product launches, and track performance to optimize ROI in a fast-paced retail environment.

Qualifications

• 1–3 years of hands-on online and offline marketing experience.
• Proven track record managing Shopee, Lazada, TikTok Shop, and Shopify seller portals.
• Experience with influencer outreach and affiliate programs.
• Fluency in English and Bahasa Malaysia.
• Strong data analysis and multitasking abilities in a fast-paced retail environment.

Responsibilities

• Manage daily e-commerce operations across Shopify, Shopee, Lazada, and TikTok Shop, including product listings and pricing.
• Affiliate & Creator Management:Identify, recruit, and manage micro/nano KOLs, affiliates, and creators to boost brand awareness and affiliate sales.
• Content & Asset Creation: Adapt banners and basic creative assets for campaigns, storefront updates, and product launches.
• Marketing Execution: Plan and execute campaigns, aligning brand strategies with sales targets.
• Offline Expansion Support: Assist in marketing assets and operations for upcoming offline store presence.
• Analytics & Performance Tracking: Track store traffic, campaign ROI, sales performance, and creator engagement to optimize future strategies.

Skills

Marketing

Content creation

Data analysis

Affiliate management

Campaign management

Tools

Canva

Photoshop

Job description

E-Commerce Operations & Campaigns: Manage daily operations, product listings, pricing, and campaign execution across Shopify, Shopee, Lazada, and TikTok Shop.

Affiliate & Creator Management: Identify, recruit, and manage relationships with micro/nano KOLs, affiliates, and content creators to boost brand awareness and affiliate sales.

Content & Asset Creation: Adapt promotional banners, basic creative assets, and social media content for daily campaigns, storefront updates, and product launches.

Marketing Execution: Plan and execute marketing campaigns, working closely with line manager to align brand strategies with sales targets.

Offline Expansion Support: Assist in marketing assets and operational readiness for our upcoming retail/offline store presence.

Analytics & Performance Tracking: Track store traffic, campaign ROI, sales performance, and creator engagement to optimize future strategies.

Requirements

1–3 years of hands-on experience in combined online and offline Marketing (experience in FMCG, health, or beauty sectors is a plus).

Proven track record in managing Shopee, Lazada, TikTok Shop, and Shopify seller portals.

Practical skills in content creation, graphic design, or basic banner design (Canva, Photoshop, or similar creative tools).

Experience with influencer/KOL outreach and affiliate program management.

Proficiency in data analysis, strong multitasking abilities, attention to detail, and adaptiveness in a fast-paced retail environment.

Fluency in English and Bahasa Malaysia