Senior Executive - Digital Strategist

Sunway Berhad; Subang Jaya; On-site; MYR 70,000 - 100,000; Full time

Job summary

Sunway Berhad in Malaysia is seeking a Digital Analytics Lead to analyse digital performance, build dashboards, and translate data into actionable business insights for senior management. You will collaborate across marketing and IT, conduct social listening and market intelligence, and recommend strategies to optimise campaigns and platforms while staying aligned with Sunway's ESG objectives.

The role requires 3–5 years in digital analytics, a related degree, strong Excel/PowerPoint, and

Qualifications

• Bachelor's degree required in a relevant field.
• 3–5 years of experience in Digital Strategy, Digital Analytics, Marketing Analytics, or related discipline.
• Strong ability to interpret data, identify trends, and translate insights into strategic recommendations.
• Proficient in Excel and PowerPoint with ability to present insights to senior stakeholders.
• Excellent business acumen, critical thinking, and problem-solving skills.
• Strong presentation and stakeholder management skills, with confidence engaging senior management and cross-functional teams.
• Excellent written and verbal communication in English and Bahasa Malaysia; Mandarin is a plus.
• Self-motivated, curious, and passionate about leveraging digital insights and AI to drive impact.

Responsibilities

• Analyse digital and social media performance and provide actionable insights.
• Develop and maintain performance dashboards and reports for senior management.
• Conduct social listening, market intelligence, and competitor benchmarking.
• Translate data into meaningful business insights for digital communications and branding.
• Collaborate with stakeholders to align digital strategies with corporate objectives.
• Identify opportunities to enhance digital performance through segmentation and channel optimization.
• Monitor developments in AI, analytics tools, and best practices to strengthen the digital ecosystem.
• Coordinate with internal teams and external partners to ensure alignment with objectives.

Skills

Analytical mindset

Stakeholder management

Presentation skills

English & Bahasa Malaysia proficiency

Education

Bachelor's Degree in Business Analytics, Data Analytics, Marketing, Digital Marketing, Statistics, or related discipline

Tools

Microsoft Excel

PowerPoint

Job description

Founded in 1974, Sunway Group is one of Southeast Asia’s leading conglomerates with a presence spanning over 50 locations worldwide. Our dedicated 20,000-strong team drives sustainable development and socio-economic progress across diverse sectors, including core interests in real estate, construction, healthcare, education, leisure, retail, and hospitality. In 2024, Sunway proudly celebrated our 50th anniversary, a rare and significant milestone achieved by very few companies globally. As we look to the next 50 years and beyond, we remain steadfast in our commitment to nation-building and advancing the United Nations Sustainable Development Goals (UN-SDGs), aligning them with our Environmental, Social and Governance (ESG) framework and corporate strategy. Our three publicly listed entities – Sunway Berhad, Sunway Construction Group, and Sunway REIT –collectively represent a robust and socially responsible real-estate value chain.

Job Requirements:

• Analyse digital and social media performance, audience behaviour, and engagement metrics to provide actionable insights and strategic recommendations.
• Develop and maintain performance dashboards and reports, presenting insights, trends, and recommendations to senior management and key stakeholders.
• Conduct social listening, market intelligence, and competitor benchmarking to identify emerging trends, audience sentiment, risks, and opportunities that support strategic decision-making.
• Translate complex data into meaningful business insights that inform digital communications, brand positioning, and corporate storytelling strategies.
• Collaborate with internal stakeholders to understand business priorities and recommend digital strategies that align with the Group's corporate objectives.
• Identify opportunities to enhance digital performance through audience segmentation, channel optimisation, platform innovation, and data-driven decision-making.
• Monitor developments in digital platforms, AI technologies, analytics tools, and industry best practices, recommending innovative approaches to strengthen the Group's digital ecosystem.
• Work closely with internal teams and external partners to ensure digital initiatives are aligned with strategic objectives and performance expectations.
• Perform other duties as assigned by the line manager.

Minimum Qualifications:

• Bachelor's Degree in Business Analytics, Data Analytics, Marketing, Digital Marketing, Statistics, or a related discipline.
• Minimum 3–5 years of relevant experience in Digital Strategy, Digital Analytics, Marketing Analytics, or a related discipline.
• Strong analytical mindset with the ability to interpret data, identify trends, and translate insights into strategic recommendations that support business and communication objectives.
• Strong proficiency in Microsoft Excel and PowerPoint, with the ability to analyse data and present insights effectively to senior stakeholders.
• Excellent business acumen, critical thinking, and problem-solving skills with the ability to make data-driven recommendations.
• Strong presentation and stakeholder management skills, with confidence engaging senior management and cross-functional teams.
• Excellent written and verbal communication skills in English and Bahasa Malaysia. Mandarin is an added advantage.
• Self-motivated, intellectually curious, and passionate about leveraging digital insights, emerging technologies, and AI to drive business impact.

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• Which of the following languages are you fluent in?
• How many years' experience do you have in digital analytics?

BUILDING ENDURING COMMUNITIES

Established in 1974, Sunway Group is one of Malaysia’s largest conglomerates with core interests in real estate, construction, education, healthcare, retail and hospitality, with a unique build-own-operate business model. We are committed to the 17 United Nations Sustainable Development Goals and continue to align our business strategies towards mininising environmental impact, and advancing economic and social progress. With a presence in more than 50 locations primarily in the Asia region, Sunway Group comprises 13 business divisions – real estate, construction, retail, hospitality, leisure, healthcare, education, financial and investment services, trading and manufacturing, building materials, quarrying, Real Estate Investment Trust (REIT) and digital.

In all that we do, we are driven by our core values of Integrity, Humility and Excellence.

BUILDING ENDURING COMMUNITIES

Established in 1974, Sunway Group is one of Malaysia’s largest conglomerates with core interests in real estate, construction, education, healthcare, retail and hospitality, with a unique build-own-operate business model. We are committed to the 17 United Nations Sustainable Development Goals and continue to align our business strategies towards mininising environmental impact, and advancing economic and social progress. With a presence in more than 50 locations primarily in the Asia region, Sunway Group comprises 13 business divisions – real estate, construction, retail, hospitality, leisure, healthcare, education, financial and investment services, trading and manufacturing, building materials, quarrying, Real Estate Investment Trust (REIT) and digital.

In all that we do, we are driven by our core values of Integrity, Humility and Excellence.