Senior Executive, Public Relations

CUCKOO International (MAL) Berhad; Kuala Lumpur; Vor Ort; MYR 60.000 - 100.000; Vollzeit

Benefits dieser Stelle

Medical

Miscellaneous allowance

Dental Vision

Birthday Leave

Honeymoon Package

Healthy & Welln

Zusammenfassung

CUCKOO International (MAL) BERHAD is seeking a Senior Executive, Public Relations to move beyond standard releases and actively shape narratives. You will drive media relationships with Malaysia’s top press, craft press materials, and align PR with marketing, sustainability, and product goals.

You’ll manage reputational risks, coordinate crisis communications, and provide data‑driven insights to improve impact.

Qualifikationen

• Master Communicator: command of English (and ideally BM) should be flawless and adaptable in tone.
• Agency‑Grit or In‑House Precision: 3–6 years of experience.
• Calm Under Pressure: able to pivot quickly during a breaking news cycle.
• Solution‑Oriented: bring a communication strategy to solve problems.

Aufgaben

• Shape compelling narrative angles for milestones, CSR initiatives, and product launches that journalists want to cover.
• Manage Malaysia's top‑tier press, editors, and broadcast partners as the primary contact.
• Write, edit, and perfect press releases, talking points for the C-suite, and thought leadership pieces.

Kenntnisse

Storytelling

Media relations

Crisis management

Strategic communication

English proficiency

Jobbeschreibung

Are you a PR powerhouse with a hunter’s instinct for a great story? At Cuckoo International, we aren’t just selling appliances; we are defining the "Healthy Home" lifestyle for millions of Malaysians.

We are looking for a Senior Executive, Public Relations who is ready to move beyond "sending releases" and start shaping narratives. Whether you are a high-performing Agency Specialist looking to go in-house, or a Corporate Comms pro seeking a faster pace, this role offers you a seat at the center of our brand’s growth.

Key Responsibilities:

1. Narrative Building & Media Mastery

Story Architect: Don’t just announce news; shape compelling angles for corporate milestones, CSR initiatives, and product launches that journalists actually want to cover.

Media Relationship Management: Act as the primary point of contact for Malaysia’s top-tier press, digital editors, and broadcast partners.

Corporate Craftsmanship: Write, edit, and perfect high-stakes press releases, talking points for our C-suite, and thought leadership pieces that position Cuckoo as an industry authority.

2. Reputation Advocacy & Crisis Support

Risk Intelligence: Monitor public sentiment and media trends to proactively identify reputational risks before they escalat e.

Crisis Coordination: Support the execution of crisis communication plans, ensuring our messaging remains consistent, transparent, and protective of our brand equity.

3. Integrated Campaigns & Impact

Internal Synergy: Work across departments (Marketing, Digital, Sustainability) to ensure our PR efforts amplify our broader business goals.

Performance Analytics: Go beyond "clippings." Track, analyze, and report on the actual impact of our PR reach, providing data-backed recommendations for future strategies.

Requirements:

A Master Communicator: Your command of English (and ideally BM) needs to be flawless and able adapt your tone from a formal media statement to an engaging LinkedIn op‑ed with ease.

Agency‑Grit or In‑House Precision: You'll need to have 3–6 years of experience. If you’re coming from an agency, you’ll love the deep brand ownership; if you’re from in‑house, you’ll love our agility.

Calm Under Pressure: You will need to be a project management pro who can pivot quickly when a news cycle breaks without losing your eye for detail.

Solution‑Oriented: You don’t just flag problems; you come to the table with a communication strategy to solve them.

Perks and benefits

• Medical
• Miscellaneous allowance
• Dental Vision
• Birthday Leave
• Honeymoon Package
• Healthy & Welln

Household Goods & Appliances Manufacturing 101-1,000 employees

CUCKOO International (MAL) BERHAD is a leading provider of holistic Healthy Home solutions in Malaysia. Since its inception in October 2014 with the introduction of the South Korean brand CUCKOO, the company has expanded its offerings across four key pillars:

• Healthy Appliances
• Healthy Living
• Healthy Lifestyle
• Healthy Home Care

CUCKOO International has improved the lives of over 4.7 million Malaysians and operates with over 640 branches nationwide. Its subscription‑rental model makes Healthy Home solutions more accessible and affordable, reflecting its commitment to enhancing community well‑being through extensive outreach programs.

CUCKOO International (MAL) BERHAD is a leading provider of holistic Healthy Home solutions in Malaysia. Since its inception in October 2014 with the introduction of the South Korean brand CUCKOO, the company has expanded its offerings across four key pillars:

• Healthy Appliances
• Healthy Living
• Healthy Lifestyle
• Healthy Home Care

CUCKOO International has improved the lives of over 4.7 million Malaysians and operates with over 640 branches nationwide. Its subscription‑rental model makes Healthy Home solutions more accessible and affordable, reflecting its commitment to enhancing community well‑being through extensive outreach programs.

What can I earn as a Public Relations Executive