Digital Marketing Executive

Cycle & Carriage Malaysia; Petaling Jaya; On-site; MYR 42,000 - 90,000; Full time

Job summary

Cycle & Carriage Malaysia in Selangor, Petaling Jaya, is looking for a Digital Marketing Executive to lead SEO/SEM, manage social media campaigns, and optimize digital advertising across platforms.

The role requires 2+ years in digital marketing, strong English communication, and a strategic yet hands-on approach to content, analytics, and performance.

Qualifications

• Diploma/Degree in Digital Marketing or similar field.
• Minimum 2 years' experience as a Digital Marketing Executive or comparable role.
• Experience leading SEO/SEM, social media marketing, digital advertising, audience segmentation, and website analytics.
• Strategic mindset with strong tactical execution abilities.
• Excellent command of English (written and spoken).

Responsibilities

• Social Media & Content Strategy: digital agency liaison to identify trends, create engaging content, and analyze social media performance to foster a strong online presence.
• Paid Media Management: plan, executing, and optimizing paid advertising campaigns on digital and social platforms.
• Search Engine Excellence (SEO/SEM): guide agency efforts in developing and executing effective SEO and SEM strategies.
• Performance Analytics & Optimization: track, analyze, and report on campaign performance, ROI, and KPIs, proposing actionable strategies for improvement.
• Customer Journey Personalization: utilize data insights from diverse online/offline interactions to create personalized online content and campaigns for targeted audience segments.
• Digital Asset Management: manage and update content across company websites, online platforms, and Google My Business profiles.
• Digital Innovation: actively explore and propose new digital solutions to improve overall digital marketing capabilities.
• Market & Competitor Monitoring: track market trends and competitor activities, recommending proactive strategies.
• Inter-Departmental Marketing Alignment: provide marketing support to Sales, Aftersales, and other business units to achieve objectives.
• Cross-Functional Support: assist with ad-hoc marketing projects and customer events.

Skills

SEO/SEM

Social media marketing

Digital advertising

Audience segmentation

Website analytics

Strategic thinking

Communication skills

Team collaboration

Education

Diploma/ Degree in Digital Marketing

Tools

Google Analytics

Customer Data Platform

Google My Business

Job description

• Social Media & Content Strategy: Digital agency liaison to identify trends, create engaging content, and analyze social media performance to foster a strong online presence.
• Paid Media Management: Work with media agency in planning, executing, and optimizing paid advertising campaigns on digital and social platforms, staying updated on algorithmic changes and market trends.
• Search Engine Excellence (SEO/SEM): Guide agency efforts in developing and executing effective SEO and SEM strategies, keeping abreast of latest best practices.
• Performance Analytics & Optimization: Track, analyze, and report on campaign performance, ROI, and KPIs, proposing actionable strategies for improvement.
• Customer Journey Personalization: Utilize data insights from diverse online/offline interactions (Google Analytics, Customer Data Platform, social media, & etc.) to create personalized online content and campaigns for targeted audience segments.
• Digital Asset Management: Manage and update content across all company websites, online platforms, and Google My Business profiles.
• Digital Innovation: Actively explore and propose new digital solutions to improve overall digital marketing capabilities.
• Market & Competitor Monitoring: Track market trends and competitor activities, recommending proactive strategies.
• Inter-Departmental Marketing Alignment: Providing marketing support to key departments such as Sales, Aftersales, and other business units, to help them achieve their objectives and contribute to overall business growth.
• Cross-Functional Support: Assist with ad-hoc marketing projects and customer events.

Requirements:

• Diploma / Degree in Digital Marketing or a similar field.
• Minimum 2 years' experience as a Digital Marketing Executive or comparable role.
• Demonstrable experience leading and managing SEO/SEM, social media marketing, digital advertising, audience segmentation, and website analytics.
• Strategic mindset with strong tactical execution abilities.
• Pleasant, team-oriented personality with excellent communication and interpersonal skills.
• Excellent command of English (written and spoken).