Senior Executive, Customer Relationship Management & App Engagement

CUCKOO International (MAL) Berhad; Shah Alam; On-site; MYR 52,000 - 76,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Birthday Leave

Honeymoon Package

Job summary

CUCKOO International (MAL) BERHAD is seeking a data-driven Senior Executive, CRM & App Engagement to lead user adoption, engagement, and retention for the CUCKOO+ app ecosystem. You will bridge marketing, product design, and technology to craft compelling digital journeys that boost lifetime value through targeted engagement.

In this role, you will plan cross-channel campaigns, implement loyalty initiatives, and analyze key app growth metrics to inform business decisions and optimize feature

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Digital Media, Statistics, Information Technology, Business Information System or related discipline.
• 1–2 years hands-on experience in CRM, Mobile App Marketing, Digital Engagement, or Loyalty Marketing.
• Strong analytical mindset and ability to manage multiple projects simultaneously.

Responsibilities

• Plan, execute, and evaluate cross-channel engagement campaigns to drive App Downloads, Registrations, and MAU.
• Analyze user behavior and campaign performance to provide actionable insights for optimization.
• Collaborate cross-functionally with IT, Marketing, Customer Service, and External Vendors to enhance app UI/UX and feature capabilities.

Skills

CRM

Mobile App Marketing

Digital Engagement

Loyalty Marketing

Analytics

Cross-functional collaboration

Education

Bachelor's Degree in Marketing or Business Administration

Tools

Mobile analytics tools

Job description

We are looking for a data-driven and customer-centric Senior Executive, CRM & App Engagement to lead user adoption, active engagement, and customer retention for our CUCKOO+ mobile app ecosystem. In this role, you will bridge marketing, product design, and technology to craft compelling digital customer journeys, drive app retention, and maximize customer lifetime value through digital engagement initiatives.

Location based : The Glenz @ Glenmarie

Plan, execute, and evaluate cross-channel engagement campaigns to drive App Downloads, Registrations, and Monthly Active Users (MAU).

Conceptualize and execute digital loyalty initiatives, gamification mechanics, and targeted push/in-app messaging to improve customer retention and feature utilization.

Map and optimize end-to-end customer lifecycle journeys within the app (Onboarding, Activation, Retention, and Win-back).

About the Role

We are looking for a data-driven and customer-centric Senior Executive, CRM & App Engagement to lead user adoption, active engagement, and customer retention for our CUCKOO+ mobile app ecosystem. In this role, you will bridge marketing, product design, and technology to craft compelling digital customer journeys, drive app retention, and maximize customer lifetime value through digital engagement initiatives.

Location based : The Glenz @ Glenmarie

App Growth & User Engagement

• Plan, execute, and evaluate cross-channel engagement campaigns to drive App Downloads, Registrations, and Monthly Active Users (MAU).

• Conceptualize and execute digital loyalty initiatives, gamification mechanics, and targeted push/in-app messaging to improve customer retention and feature utilization.

• Map and optimize end-to-end customer lifecycle journeys within the app (Onboarding, Activation, Retention, and Win-back).

Performance Analytics & Insights

• Track and report on core app growth KPIs: MAU/DAU, Retention Rate, Conversion Rates, Churn Rate, and Feature Adoption.

• Analyze user behavior and campaign performance to provide actionable insights for commercial and engagement optimization.

• Conduct target segment analyses to deliver personalized customer experiences and reward schemes.

Stakeholder Collaboration & Product Enhancements

• Collaborate cross-functionally with IT, Marketing, Customer Service, and External Vendors to enhance app UI/UX and feature capabilities.

• Gather customer feedback, identify app friction points, and advocate for user experience (UX) improvements.

• Participate in Business User Acceptance Testing (UAT) and feature validation prior to deployment.

Job Requirements

• Education: Bachelor's Degree in Marketing, Business Administration, Digital Media, Statistics, Information Technology, Business Information System or a related discipline.

• Experience: Minimum 1 to 2 years of hands-on experience in CRM, Mobile App Marketing, Digital Engagement, or Loyalty Marketing.

• Core Competencies:
  Proven track record in driving app user adoption, active engagement, and retention strategies.
  Strong familiarity with mobile app metrics (MAU, retention cohorts, conversion rate optimization).
  Direct experience in loyalty program management, gamification, and digital customer journeys.
  Basic understanding of cross-functional workflows (working alongside IT developers, marketing teams, and customer service ops).

• Soft Skills: Strong analytical mindset, excellent communication skills, detail-oriented, and capable of managing multiple projects simultaneously.

Household Goods & Appliances Manufacturing 101-1,000 employees

CUCKOO International (MAL) BERHAD is a leading provider of holistic Healthy Home solutions in Malaysia. Since its inception in October 2014 with the introduction of the South Korean brand CUCKOO, the company has expanded its offerings across four key pillars:

1. Healthy Appliances

2. Healthy Living

3. Healthy Lifestyle

4. Healthy Home Care

CUCKOO International has improved the lives of over 4.7 million Malaysians and operates with over 640 branches nationwide. Its subscription-rental model makes Healthy Home solutions more accessible and affordable, reflecting its commitment to enhancing community well-being through extensive outreach programs.

CUCKOO International (MAL) BERHAD is a leading provider of holistic Healthy Home solutions in Malaysia. Since its inception in October 2014 with the introduction of the South Korean brand CUCKOO, the company has expanded its offerings across four key pillars:

1. Healthy Appliances

2. Healthy Living

3. Healthy Lifestyle

4. Healthy Home Care

CUCKOO International has improved the lives of over 4.7 million Malaysians and operates with over 640 branches nationwide. Its subscription-rental model makes Healthy Home solutions more accessible and affordable, reflecting its commitment to enhancing community well-being through extensive outreach programs.

Perks and benefits Medical Miscellaneous allowance Dental Vision Birthday Leave, Honeymoon Package, Healthy & Welln