Senior CRM & App Engagement Architect
Cuckoo International (MAL) Berhad
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Job summary
Cuckoo International (MAL) Berhad is seeking a data-driven Senior Executive, CRM and App Engagement to lead user adoption, active engagement, and customer retention for the CUCKOO+ mobile app ecosystem. You will bridge marketing, product design and technology to craft compelling digital journeys that maximize customer lifetime value.
You will plan and execute CRM campaigns and in-app experiences to continuously improve retention metrics across platforms.
Job description
Cuckoo International (MAL) Berhad is seeking a data-driven Senior Executive, CRM and App Engagement to lead user adoption, active engagement, and customer retention for the CUCKOO+ mobile app ecosystem. You will bridge marketing, product design and technology to craft compelling digital journeys that maximize customer lifetime value.
You will plan and execute CRM campaigns and in-app experiences to continuously improve retention metrics across platforms.
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