Senior Executive, Customer Relationship Management & App Engagement

Cuckoo International (MAL) Berhad; Kampung Sri Bukit Batu Tiga; On-site; MYR 67,000 - 100,000; Full time

Job summary

Cuckoo International (MAL) Berhad is seeking a data-driven Senior Executive, CRM and App Engagement to lead user adoption, active engagement, and customer retention for the CUCKOO+ mobile app ecosystem. You will bridge marketing, product design and technology to craft compelling digital journeys that maximize customer lifetime value.

You will plan and execute CRM campaigns and in-app experiences to continuously improve retention metrics across platforms.

Job description

About the Role

We are looking for a data-driven and customer-centric Senior Executive, CRM and App Engagement to lead user adoption, active engagement, and customer retention for our CUCKOO+ mobile app ecosystem. In this role, you will bridge marketing, product design, and technology to craft compelling digital customer journeys, drive app retention, and maximize customer lifetime value through digital engagement initiatives.

App Growth and User Engagement

• Plan, execute, and evaluate cr...