CRM Executive

Private Advertiser; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Private Advertiser in Malaysia is seeking a CRM specialist to plan and execute campaigns across SMS, email, WhatsApp, and other channels to boost retention and reactivation.

You will segment customers, conduct A/B tests, analyze results, and collaborate with Marketing, Operations and Data teams to drive improvements.

Qualifications

• 1–3 years experience in CRM, retention, lifecycle marketing or digital marketing.
• Strong Excel / Google Sheets and data analysis skills.
• Good understanding of customer segmentation, retention and campaign performance.
• Detail-oriented, analytical and able to manage multiple campaigns.
• Experience with CRM or marketing automation tools is an advantage.

Responsibilities

• Plan and execute CRM campaigns to improve customer retention, engagement and reactivation.
• Segment customers based on activity, spending behaviour, lifecycle stage and value
• Manage campaigns through SMS, Telegram, WhatsApp, Push Notification, Email and other CRM channels
• Develop retention and reactivation offers based on customer behaviour and LTV
• Track campaign performance including conversion, retention, reactivation, ROI and promotion cost
• Conduct A/B testing on offers, messaging, timing and customer segments
• Prepare weekly and monthly CRM performance reports and provide improvement recommendations
• Work closely with Marketing, Operations, Customer Service and Data teams

Skills

CRM systems

Data analysis

Campaign management

Excel/Sheets

A/B testing

Tools

CRM platforms

Job description

Plan and execute CRM campaigns to improve customer retention, engagement and reactivation.

Key responsibilities

Segment customers based on activity, spending behaviour, lifecycle stage and value

Manage campaigns through SMS, Telegram, WhatsApp, Push Notification, Email and other CRM channels

Develop retention and reactivation offers based on customer behaviour and LTV

Track campaign performance including conversion, retention, reactivation, ROI and promotion cost

Conduct A/B testing on offers, messaging, timing and customer segments

Prepare weekly and monthly CRM performance reports and provide improvement recommendations

Work closely with Marketing, Operations, Customer Service and Data teams

About you

1–3 years experience in CRM, retention, lifecycle marketing or digital marketing

Strong Excel / Google Sheets and data analysis skills

Good understanding of customer segmentation, retention and campaign performance

Detail-oriented, analytical and able to manage multiple campaigns

Experience with CRM or marketing automation tools is an advantage