Consumer Engagement Manager

Agensi Pekerjaan JobScoper Sdn. Bhd.; Cyberjaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Agensi Pekerjaan JobScoper Sdn. Bhd. is seeking a Consumer Engagement Manager to lead CRM, digital marketing, and customer experience initiatives across the brand journey.

The role focuses on organic channels, customer data, content, events, referrals and lifecycle engagement to strengthen consumer relationships beyond traditional paid advertising. You'll collaborate with Sales, Retail and Experience teams to optimize touchpoints, track engagement metrics and drive retention and advocacy across

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• 4–7 years of experience in CRM, consumer marketing, digital marketing, customer experience or related areas.
• Strong understanding of customer journey, consumer behaviour and organic digital marketing.
• Experience with customer data/CRM systems and engagement initiatives.
• Strong communication, analytical and project management skills.
• Proactive and creative in a fast-paced environment.

Responsibilities

• Develop and execute consumer engagement and CRM strategies across the customer journey.
• Drive organic engagement through social media, digital platforms, content and community initiatives.
• Analyse consumer behaviour and identify opportunities to improve engagement, conversion and retention.
• Develop customer lifecycle, referral and advocacy programmes.
• Work closely with Sales, Retail and Customer Experience teams to improve consumer touchpoints.
• Monitor engagement and customer data to identify trends and drive improvements.
• Support consumer events, experiences and community-building initiatives.

Skills

CRM systems

Customer data analysis

Project management

Digital marketing

Consumer insights

Stakeholder collaboration

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

We are looking for a Consumer Engagement Manager to lead initiatives that strengthen the relationship between the brand and its consumers across the customer journey.

This role sits at the intersection of CRM, digital marketing, customer experience and community engagement. Rather than relying heavily on traditional paid advertising, the focus is on building meaningful consumer touchpoints through organic digital channels, customer data, content, events, referrals and lifecycle engagement.

You will be responsible for understanding consumer behaviour, identifying engagement opportunities and creating initiatives that move consumers from awareness and consideration through to purchase, ownership and advocacy.

Key Responsibilities

• Develop and execute consumer engagement and CRM strategies across the customer journey.
• Drive organic engagement through social media, digital platforms, content and community initiatives.
• Analyse consumer behaviour and identify opportunities to improve engagement, conversion and retention.
• Develop customer lifecycle, referral and advocacy programmes.
• Work closely with Sales, Retail and Customer Experience teams to improve consumer touchpoints.
• Monitor engagement and customer data to identify trends and drive improvements.
• Support consumer events, experiences and community-building initiatives.

Requirements

• Bachelor's Degree in Marketing, Business, Communications or related field.
• 4–7 years of experience in CRM, consumer marketing, digital marketing, customer experience or related areas.
• Strong understanding of customer journey, consumer behaviour and organic digital marketing.
• Experience working with customer data/CRM systems and developing engagement initiatives.
• Strong communication, analytical and project management skills.
• Proactive, creative and comfortable working in a fast-paced environment.

Ideal background

CRM, Lifecycle Marketing, Consumer Marketing, Digital Marketing, Customer Experience, Community or Brand Engagement.