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PHS Autohaus is seeking a Senior Executive Customer Relationship Management to drive customer retention for the Volkswagen & Audi dealership portfolio. The role emphasizes data-driven CRM, CEM, and loyalty initiatives across sales and aftersales.
You will analyse customer databases, manage leads, and plan profiling for strategic activations while coordinating across departments to maximise satisfaction and repurchase potential.
The Customer Retention Management (CRM) assume responsibility for the Company's customer retention activities with particular emphasis on the Volkswagen & Audi dealership portfolio. This include to ensure that communications and processes increase overall service volume and customer retention rates whilst maintaining the Company's high standard of customer satisfaction.
Key responsibilities
Maintain, extract and analyse the existing and new customer database
Manage and monitor leads management - from sales and aftersales to ensure conversion are maximised
Prepare customer profiling for strategic activations, customer demographics and geographical spread
Conduct customer engagement and loyalty programs
Initiate private sales and aftersales events
Attend to customer complaints and courtesy car management
Initiate Sales & Aftersales collaboration actions for customer retention and car repurchase
Continuously provide enhancement of all customer touch points eg showroom, roadshows, service reception, customer lounge
Manage and monitor Customer Experience Management (CEM) for sales and aftersales, including Google reviews
About you
Degree in Business Administration or an equivalent combination of education and/or experience
Experience in CRM, CEM and client account management
Ability to measure and analyse key performance indicators
Minimum 2 years working experience in Automotive or related Sales management areas
Possesses knowledge and experience in dealer CRM and CEM will be an added advantage
Excellent communication skills across all levels of organization
Independent and results-driven with strong presentation/negotiation skills and strong business acumen
PHS Autohaus is the Malaysian retail arm of Porsche Holding Salzburg (PHS), one of the largest and most successful automotive distributors in Europe. We commenced operations at Volkswagen Puchong 4S Centre on the 2nd of May 2019.
PHS Autohaus is the Malaysian retail arm of Porsche Holding Salzburg (PHS), one of the largest and most successful automotive distributors in Europe. We commenced operations at Volkswagen Puchong 4S Centre on the 2nd of May 2019.
What can I earn as a Customer Relationship Management Executive