Senior Executive - Catering & Events

PAUL Bakery Malaysia; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

PAUL Bakery Malaysia is seeking a Senior Sales Executive – Catering & Events to grow catering and event sales by identifying prospects, converting enquiries into confirmed business, and building repeat client relationships.

You will manage the full sales process from initial contact through proposal, confirmation, event coordination and payment support, collaborating with MARCOM, Operations, Kitchen, Pastry, Production, Purchasing and Finance.

Qualifications

• Bachelor-level or diploma in a related field is required.
• At least three years of catering sales or events experience is preferred.
• Strong written and spoken communication in English and Bahasa Malaysia.

Responsibilities

• Identify catering, corporate, private function and event opportunities.
• Generate leads through networking, referrals, and outreach.
• Respond promptly to enquiries via phone, email, social media, and website.
• Prepare catering packages, quotations, proposals, menus and event orders.
• Coordinate event briefs, menus, production timelines, and logistics with teams.
• Attend and support major catering assignments, including evenings, weekends and holidays.
• Provide regular updates on leads, quotations, orders, revenue, and payments.

Skills

Sales & business development

Communication

English proficiency

Bahasa Malaysia

Time management

Education

Diploma or Degree in Sales, Marketing, Hospitality, Event Management, Business Administration

Tools

CRM

Microsoft Office

Job description

The Senior Sales Executive – Catering & Events develops catering and event sales for PAUL Malaysia by identifying prospects, converting enquiries into confirmed business, and building repeat client relationships. The role manages the sales process from initial contact through proposal, confirmation, event coordination, follow-up and payment support. It works closely with MARCOM, Operations, Kitchen, Pastry, Production, Purchasing and Finance to ensure every commitment is commercially sound and operationally deliverable. This is a hands-on individual contributor role with accountability for personal sales results and client service.

Key responsibilities

Identify and pursue catering, corporate, private function and event opportunities among companies, embassies, hotels, event organisers, malls, institutions and other suitable clients

Generate leads through networking, referrals, direct outreach, digital enquiries, outlet referrals and approved business partnerships

Respond to telephone, email, social media and website enquiries promptly and professionally

Prepare suitable catering packages and event solutions using the Company's approved products, prices and commercial guidelines

Prepare accurate quotations, proposals, menus, event orders and client-facing information, including quantities, delivery charges, staffing, equipment, setup, payment terms and cancellation conditions

Prepare a clear event brief for each confirmed order and circulate it to affected teams within the Company's operational cut-off timelines

Coordinate menus, guest numbers, quantities, production timelines, packing, transport, equipment, manpower, setup and service arrangements with relevant teams

Attend and support major catering assignments and events when required, including evenings, weekends and public holidays according to event needs

Prepare regular updates on leads, quotations, confirmed orders, revenue, conversion, sales forecasts, target progress and outstanding payments

Follow Company policies, approved pricing, purchasing and approval procedures, food safety and hygiene requirements, and lawful management instructions

About you

Diploma or Degree in Sales, Marketing, Hospitality, Event Management, Business Administration or a related field

At least three years of relevant experience, preferably within catering sales, event sales, hospitality, food and beverage, corporate sales or account management

Experience handling corporate clients, preparing proposals or coordinating events is an advantage

Good understanding of catering operations, food production timelines, service requirements and event logistics

Strong written and spoken communication skills in English and Bahasa Malaysia

Proficient in Microsoft Office and comfortable using sales, CRM or reporting systems

A valid driving licence and own transport are preferred

Willing and able to support events during evenings, weekends and public holidays when required

Sales drive, initiative and consistent focus on converting opportunities

Confident client communication, presentation, negotiation and relationship-building