Senior Event Sales Manager

Shangri-La Hotels (Malaysia) Berhad; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Shangri-La Kuala Lumpur is seeking a dynamic hotel sales professional with a minimum of 2 years in hotel sales or events. You will develop sales strategies, convert leads, conduct site inspections, and drive revenue growth through upselling while coordinating with internal teams for seamless events.

The role requires a Bachelor's degree in Hospitality Management or related field, with strong English communication, and the ability to manage multiple priorities in a fast-paced environment.

Qualifications

• Bachelor's Degree in Hospitality Management, Business Administration, Marketing, or a related field.
• Minimum 2 years of experience in hotel sales, convention sales, events, or a similar role.
• Strong sales, negotiation, and business development skills.
• Proven ability to convert leads into confirmed business.
• Excellent communication and presentation skills.
• Fluent in spoken and written English.
• Good understanding of the local language is an advantage.
• Proficient in Microsoft Office applications and sales management systems.
• Familiarity with Delphi or similar hotel sales software is an advantage.
• Strong analytical and market research skills.
• Ability to build and maintain strong client relationships.
• Strong organizational and time management skills.
• Able to work independently and manage multiple priorities effectively.
• Team player with a positive attitude and proactive approach.
• Willingness to work flexible hours when required.
• Professional appearance and strong customer service orientation.

Responsibilities

• Develop and implement sales strategies to achieve group and event revenue targets.
• Handle and convert incoming group and event leads into confirmed business.
• Proactively generate new business through sales calls, telemarketing, networking, and client entertainment.
• Conduct site inspections, sales presentations, and client meetings.
• Identify and secure new business opportunities within assigned market segments.
• Monitor account production and revenue performance to maximize business opportunities.
• Drive revenue growth through upselling and cross-selling initiatives.
• Work closely with internal departments to ensure successful event planning and execution.
• Support hotel promotional campaigns, trade shows, and marketing initiatives.
• Analyze market trends, competitor activities, and customer needs to identify business opportunities.
• Maintain accurate client records, sales activities, and revenue information in sales management systems.
• Ensure timely response to all event inquiries, proposals, and customer requests.
• Prepare group resumes, banquet event orders, and event-related documentation.
• Attend internal and external meetings with clients and business partners.
• Communicate high-profile events and important client visits to hotel management and operational departments.
• Collect post-event feedback and evaluate event success for continuous improvement.
• Maintain high standards of professionalism, service quality, and business ethics.
• Participate in training programs and contribute to a positive working environment.
• Ensure compliance with hotel policies, safety standards, and sustainability initiatives.
• Perform any other duties assigned by management.

Skills

Sales skills

Negotiation

Business development

Communication

Presentation

English fluency

Time management

Education

Bachelor's Degree in Hospitality Management

Tools

MS Office

Delphi or similar

Job description

Shangri-La Hotels and Resorts began in 1971 with our first deluxe hotel in Singapore. Today, the group comprises over 102 deluxe hotels and resorts in key cities in Asia Pacific, North America, Europe and the Middle East.

Based in Hong Kong, we are expanding globally with developments under way throughout Asia, the Middle East and Africa. With our extensive footprint in Asia and in key cities worldwide, we offer global exposure, exciting career prospects and opportunities in hospitality, F&B, real estate, technology, marketing, design, business development, finance, project management, and many other areas.

Shangri-La Kuala Lumpur is perfectly situated in the heart of the city, to explore and discover well-known attractions and activities that Kuala Lumpur has to offer.

As a premier deluxe hotel with a proud tradition in providing gracious Malaysian hospitality to the world, we are inviting dynamic individuals to join one of the region's most exclusive city hotel.

We are in search of energetic, vibrant and multi-skilled individuals who are able to meet the ever-changing challenges and contribute towards the success of the hotel.

It takes a very special kind of person to work at Shangri-La. Someone with an eye for detail and the skills to perform. Someone with an attitude to deliver and a passion to delight.

Job Description

• Develop and implement sales strategies to achieve group and event revenue targets.
• Handle and convert incoming group and event leads into confirmed business.
• Proactively generate new business through sales calls, telemarketing, networking, and client entertainment.
• Conduct site inspections, sales presentations, and client meetings.
• Identify and secure new business opportunities within assigned market segments.
• Monitor account production and revenue performance to maximize business opportunities.
• Drive revenue growth through upselling and cross-selling initiatives.
• Work closely with internal departments to ensure successful event planning and execution.
• Support hotel promotional campaigns, trade shows, and marketing initiatives.
• Analyze market trends, competitor activities, and customer needs to identify business opportunities.
• Maintain accurate client records, sales activities, and revenue information in sales management systems.
• Ensure timely response to all event inquiries, proposals, and customer requests.
• Prepare group resumes, banquet event orders, and event-related documentation.
• Attend internal and external meetings with clients and business partners.
• Communicate high-profile events and important client visits to hotel management and operational departments.
• Collect post-event feedback and evaluate event success for continuous improvement.
• Maintain high standards of professionalism, service quality, and business ethics.
• Participate in training programs and contribute to a positive working environment.
• Ensure compliance with hotel policies, safety standards, and sustainability initiatives.
• Perform any other duties assigned by management.

Job Requirements

• Bachelor's Degree in Hospitality Management, Business Administration, Marketing, or a related field.
• Minimum 2 years of experience in hotel sales, convention sales, events, or a similar role.
• Strong sales, negotiation, and business development skills.
• Proven ability to convert leads into confirmed business.
• Excellent communication and presentation skills.
• Fluent in spoken and written English.
• Good understanding of the local language is an advantage.
• Proficient in Microsoft Office applications and sales management systems.
• Familiarity with Delphi or similar hotel sales software is an advantage.
• Strong analytical and market research skills.
• Ability to build and maintain strong client relationships.
• Strong organizational and time management skills.
• Able to work independently and manage multiple priorities effectively.
• Team player with a positive attitude and proactive approach.
• Willingness to work flexible hours when required.
• Professional appearance and strong customer service orientation.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Hotel & Accommodation Services 101-1,000 employees

At Shangri-La Group, joy is more than a feeling - it is a way of life. Since 1971, our people have brought the care and human touch of Asian hospitality across the globe, creating heartfelt connections and unforgettable experiences.

We believe joy is personal yet universal, found in every smile, every moment shared, and every experience elevated through our Asian art of hosting. Guided by our values and culture, we invite you to discover your purpose, grow with us, and find your Shangri-La in Shangri-La.

At Shangri-La Group, joy is more than a feeling - it is a way of life. Since 1971, our people have brought the care and human touch of Asian hospitality across the globe, creating heartfelt connections and unforgettable experiences.

We believe joy is personal yet universal, found in every smile, every moment shared, and every experience elevated through our Asian art of hosting. Guided by our values and culture, we invite you to discover your purpose, grow with us, and find your Shangri-La in Shangri-La.