Senior Event Marketing Strategist

Informa Group; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Birthday leave

LinkedIn Learning access

Mentoring platforms

Private medical cover

Job summary

Informa Markets, a division within Informa, creates global platforms for industries and runs over 500 events worldwide. Based in Sunway VISIO Tower Office in Malaysia, you will lead marketing campaigns for trade shows, develop content, and optimize multi-channel engagement to drive leads and awareness.

You will collaborate with teams to translate strategies into measurable campaigns, manage timelines and budgets, and leverage audience insights to tailor communications.

Qualifications

• Degree in Business, Communications or Marketing discipline or equivalent years of practical relevant experience
• Min 3-4 years of experience in leading/ executing marketing campaigns including organic and paid campaigns for projects/events/products
• Excellent language proficiency in English
• Excellent verbal and written communications skills. Strong presentation skills
• Effective knowledge in digital marketing - web channel, social media, web analytics, emails marketing system, database management system
• Creative mind-set towards designing and content creation
• Desire to develop skills and knowledge
• Possess a knack for multi-tasking and take pride in flawless work
• Dynamic team player and adaptable to change

Responsibilities

• Produce marketing materials to promote the trade show
• Develop and execute comprehensive marketing campaigns to engage audiences and undertake campaign planning and execution for multi-channel and cross device marketing by proposition to deliver campaign metrics
• Translate marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals
• Implement content strategy with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI
• Effectively manage project timelines, ensuring all marketing initiatives are delivered on time and within budget
• Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution
• Leverage in depth audience understanding to better target / personalise marketing content that resonate with audiences at the right time
• Work independently with minimal supervision, displaying self-motivation, initiative, and the ability to prioritize tasks effectively

Skills

Campaign management

Digital marketing

Content strategy

Multi-channel marketing

Audience targeting

Project management

English proficiency

Education

Bachelor's degree in Business/Marketing

Tools

Email marketing system

Web analytics

Social media platforms

CRM

Job description

Informa Markets, a division within Informa, creates global platforms for industries and runs over 500 events worldwide. Based in Sunway VISIO Tower Office in Malaysia, you will lead marketing campaigns for trade shows, develop content, and optimize multi-channel engagement to drive leads and awareness.

You will collaborate with teams to translate strategies into measurable campaigns, manage timelines and budgets, and leverage audience insights to tailor communications.