Senior Marketing Executive

Informa Markets; Kuala Lumpur; On-site; MYR 90,000 - 120,000; Full time

Benefits offered by this job

Great community

Volunteer days

Training & learning

Birthday leave

Private medical cover

Wellbeing support

Job summary

Informa Markets, part of Informa, creates global platforms for the trade show industry and runs over 500 events yearly. This role is based at the Sunway VISIO Tower Office in Malaysia.

You will produce marketing materials, develop and execute cross-channel campaigns, and implement content strategies to drive acquisition, engagement, and brand growth. Strong English communication and collaboration with creative teams are essential.

Qualifications

• Degree in Business, Communications or Marketing discipline or equivalent years of practical relevant experience
• Minimum 3–4 years of experience leading/executing marketing campaigns for projects/events/products
• Excellent language proficiency in English
• Excellent verbal and written communications and strong presentation skills
• Proficient in digital marketing channels, analytics, emails marketing systems, and databases
• Creative mindset for content creation and willingness to learn and adapt

Responsibilities

• Produce marketing materials to promote the trade show
• Develop and execute multichannel marketing campaigns to engage audiences and plan campaigns
• Translate strategies into campaign metrics including acquisition, engagement, retention and brand awareness
• Implement content strategy with creative teams to define content and customer journeys
• Manage project timelines to ensure timely delivery within budget
• Oversee multi-channel tracking and attribution platforms
• Leverage audience insights to personalise marketing content
• Work independently with minimal supervision and prioritise tasks

Skills

Campaign management

Digital marketing

English proficiency

Communication skills

Education

Bachelor’s degree in Business/Marketing/Communications

Tools

Web analytics

Email marketing

Social media

Data management

Job description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This is based in our Sunway VISIO Tower Office

• Responsible for the production of marketing materials to promote the trade show
• Develop and execute comprehensive marketing campaigns to engage audiences and undertake campaign planning and execution for multi-channel and cross device marketing by proposition to deliver campaign metrics.
• Translate marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals.
• Implement content strategy with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI.
• Effectively manage project timelines, ensuring all marketing initiatives are delivered on time and within budget.
• Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution.
• Leverage in depth audience understanding to better target / personalise marketing content that resonate with audiences at the right time.
• Work independently with minimal supervision, displaying self-motivation, initiative, and the ability to prioritize tasks effectively.

Qualifications

• Degree in Business, Communications or Marketing discipline or equivalent years of practical relevant experience
• Min 3-4 years of experience in leading/ executing marketing campaigns including organic and paid campaigns for projects/events/products
• Excellent language proficiency in English
• Excellent verbal and written communications skills. Strong presentation skills
• Effective knowledge in digital marketing - web channel, social media, web analytics, emails marketing system, database management system
• Creative mind-set towards designing and content creation
• Desire to develop skills and knowledge
• Possess a knack for multi-tasking and take pride in flawless work
• Dynamic team player and adaptable to change

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s
some of what you can expect when you join us. But don’t just take our word for it – see what our
colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.