Senior E-commerce Executive — Growth & Campaigns (Beauty)

AMOREPACIFIC; Kuala Lumpur; On-site; MYR 67,000 - 100,000; Full time

Job summary

AMOREPACIFIC MALAYSIA is seeking a results-driven Senior E-commerce Executive to join our team and lead online sales across key marketplaces and direct platforms.

You will develop and implement campaign goals, analyze market trends, plan promotions, optimize user experience, and manage Shopee/Lazada operations across beauty brands such as Laneige, Sulwhasoo, innisfree, and more. The ideal candidate has 3–5 years in e-commerce, a relevant degree, and strong analytical skills to meet sales targets.

Qualifications

• Bachelor degree in a relevant field (E-commerce / Marketing / Business Administration / Mass Communication).
• 3–5 years of experience in E-commerce sales/marketing or platform management.
• Experience in beauty or retail industry is preferred.
• Strong analytical skills and proficiency in MS Office (Excel & PowerPoint).

Responsibilities

• Develop and implement e-commerce campaign goals, e-promotions, and digital marketing strategies to drive traffic, conversions, and revenue.
• Conduct research and provide monthly analysis reports identifying market trends, audience insights, and competitors.
• Plan promotional and advertising campaigns across digital, livestream, social media and online collaborations.
• Continuously optimize the user shopping experience and handle customer inquiries with effective resolutions.
• Manage operational tasks: update product information, images, campaigns, and reporting.
• Plan, execute and optimize promotions to maximize sales and profitability.
• Identify business opportunities through performance analysis and marketplace insights.
• Hands-on experience managing Shopee and Lazada marketplace & B2B operations.
• Experience in beauty, personal care or FMCG categories; Shopee B2B is a plus.

Skills

E-commerce strategy

Digital marketing

Campaign planning

Analytical skills

MS Office (Excel, PowerPoint)

Education

Bachelor Degree in E-commerce / Marketing / Business Administration / Mass Communication

Tools

Shopee Seller Center

Lazada Seller Center

Job description

AMOREPACIFIC MALAYSIA is seeking a results-driven Senior E-commerce Executive to join our team and lead online sales across key marketplaces and direct platforms.

You will develop and implement campaign goals, analyze market trends, plan promotions, optimize user experience, and manage Shopee/Lazada operations across beauty brands such as Laneige, Sulwhasoo, innisfree, and more. The ideal candidate has 3–5 years in e-commerce, a relevant degree, and strong analytical skills to meet sales targets.