Senior E-Commerce Executive / Assistant E-Commerce Manager

Toys'R'Us (Malaysia) Sdn. Bhd.; Shah Alam; On-site; MYR 180,000 - 280,000; Full time

Job summary

Toys'R'Us (Malaysia) Sdn. Bhd. invites an experienced eCommerce leader to drive marketplace growth across Southeast Asia, owning strategy, P&L, and performance of key platforms—Shopee and Lazada—and elevating revenue, margin, and brand presence regionally.

You will craft regional campaigns, optimize channel economics, lead JBP relations, and collaborate with Merchandising, Supply Chain, and local coordinators to ensure fast, profitable execution.

Qualifications

• Bachelor’s degree in Business, Marketing, E‑Commerce, or related field.
• 4–7 years of solid eCommerce commercial planning and management of Shopee and Lazada flagship stores.
• Experience in other SEA marketplaces is a plus.
• Deep knowledge of Shopee/Lazada platforms, ads, and JBP negotiations required.
• Strong understanding of P&L drivers, discounts, and co-funded campaigns.
• Advanced Excel and BI tools familiarity (Tableau/Power BI).
• Commercial mindset with analytic and problem-solving skills.

Responsibilities

• Formulate and execute regional growth strategies across Shopee, Lazada, and other regional platforms to drive GMV, net sales, traffic, conversion, and margin targets.
• Lead Joint Business Planning (JBP) and maintain strategic relationships with key Shopee and Lazada category managers across target SEA markets.
• Monitor channel P&L, optimize promotional spend and evaluate ROI to protect profitability.
• Identify new market opportunities and pilot cross-border or local initiatives.
• Architect regional mega-campaign roadmaps and align product mechanics and bundles.
• Define assortment, pricing architectures, and channel-exclusive strategies with Merchandising.
• Steer on-site marketing strategies, including platform ads, affiliates, live commerce, and CRM vouchers to scale ROAS.
• Collaborate with local coordinators across markets for day-to-day execution and promo QA.
• Partner with Regional eCommerce Team for cross-channel alignment and customer experience.
• Forecast demand with Supply Chain to maintain inventory turnover during campaign spikes.
• Oversee platform health metrics and escalate with platform account teams.
• Deliver regional marketplace analytics, SKU elasticity reviews, and competitive benchmarking.
• Conduct post-campaign ROI reviews and translate findings into actionable playbooks.
• Present progress, risks, and growth initiatives to eCommerce Manager and senior stakeholders.

Skills

E-commerce strategy

P&L management

Shopee experience

Lazada experience

JBP negotiations

Analytical skills

Excel Pivot

BI tools

Campaign planning

Cross-market collaboration

Communication skills

English proficiency

Education

Bachelor’s degree in Business/Marketing/E-Commerce

Tools

Shopee Seller Center

Lazada Seller Center

Shopee Ads

Lazada Sponsored Solutions

Tableau

Power BI

Job description

The ideal candidate will lead our marketplace growth across Southeast Asia. This position will own the strategy, P&L, and performance of our key platforms—primarily Shopee and Lazada—and drive revenue, margin, and brand presence across the region.

Key Job Responsibilities

• Formulate and execute regional growth strategies across Shopee, Lazada, and other regional platforms to drive GMV, net sales, traffic, conversion, and margin targets.
• Lead Joint Business Planning (JBP) and maintain strategic relationships with key Shopee and Lazada category managers across target SEA markets.
• Monitor channel P&L, optimize promotional spend (co-funded vouchers, platform subsidies), and evaluate campaign ROI to protect profitability.
• Identify new market opportunities, explore emerging platforms (e.g., TikTok Shop, regional aggregators), and pilot new cross-border or local initiatives.
• Architect regional mega-campaign roadmaps (e.g., 9.9–12.12, Mid-Year Sales, Super Brand Days), aligning hero product mechanics, exclusive bundles, and pre-orders.
• Define assortment curation, pricing architectures, and channel-exclusive product strategies in collaboration with Merchandising teams.
• Steer on-site marketing strategies, including platform advertising (Shopee Ads, Lazada Sponsored Solutions), affiliate programs, live commerce, and CRM vouchers to scale ROAS.
• Work closely with local eCommerce Coordinators and Specialists across markets to guide day-to-day execution, campaign asset deployment, and promotional QA.
• Partner with fellow members of the Regional eCommerce Team to ensure cross-channel alignment, promotional governance, and consistent customer experience.
• Collaborate with Supply Chain, Merchandising, and Inventory Control to forecast channel demand, allocate buffer stocks for major campaign spikes, and maintain healthy inventory turnover.
• Oversee key platform health metrics (SLA, chat response rates, fulfillment ratings) and establish escalation paths with platform account teams.
• Deliver comprehensive regional marketplace performance analytics, SKU elasticity reviews, and competitor benchmarking.
• Conduct post-campaign reviews to evaluate ROI, traffic sources, and conversion drivers, translating findings into actionable playbooks for upcoming cycles.
• Present commercial progress, channel risks, and new growth initiatives to the eCommerce Manager and senior stakeholders.

*The above tasks and responsibilities are a summary of the typical functions of the job and may not be exhaustive of all possible responsibilities, tasks and duties of the role.

Requirements

• Bachelor’s degree in Business, Marketing, E-Commerce, or a related field.
• 4–7 years of solid eCommerce commercial planning and management of Shopee and Lazada flagship stores.
• Experience in other marketplaces across SEA markets will be considered (brand-side, regional distributor, or enabler).
• Deep practical knowledge of Shopee Seller Centre, Lazada Seller Center, in-app ad suites (Shopee Ads, Sponsored Solutions), business insights tools, and JBP negotiations.
• Strong understanding of eCommerce P&L drivers, margin mix, discounting strategies, and co-funded campaign economics.
• Advanced Excel capability (Pivot Tables, data modeling); familiarity with BI tools (e.g., Tableau, Power BI) is an advantage.
• Commercially driven with strong analytical and problem-solving skills.
• Proactive, resourceful, and takes full ownership; able to work independently with minimal supervision.
• Excellent collaboration and communication skills; able to influence stakeholders across markets and functions.
• Adaptable and resilient in a fast-paced, regional environment.
• Excellent command of written and spoken English.
• Proficiency in Mandarin is an added advantage for cross-market collaboration.

Company Overview

Toys'R'Us (Malaysia) Sdn. Bhd., an international and established toys retailer in Malaysia.

Toys'R'Us is positioned as "the Worldwide authority on kids, families and fun". It is the largest child-related product specialty chain store in the world. Toys'R'Us believes in providing a happy shopping experience to customers with the biggest selection of toys and baby products priced to offer best value for money.

Mission

To nurture and develop the core competence of the Toys'R'Us retailing chain for the benefit of our stakeholders (customers, shareholders, and employees).

Vision

To be the dominant toy and educational toy retailer for children in Asia offering the right products, at the right price, at the right place, at the right time in a pleasurable and convenient shopping environment.