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Sunway Hotel Big Box is seeking a strategic and results-driven Senior Director of Sales – Corporate to lead our corporate sales initiatives and drive revenue growth. The ideal candidate will have a decade of hotel sales experience, strong commercial acumen, and a track record of developing strategic partnerships and expanding market share across corporate accounts and group bookings.
You will lead the corporate sales team, align with Revenue Management and operations, and provide performance
We are seeking a strategic and results-driven Senior Director of Sales – Corporate to lead our sales initiatives and driver business growth. The ideal candidate will have extensive experience in hotel sales, strong commercial acumen, and a proven track record in developing strategic business relationships and expanding market share. You will be responsible for leading the corporate sales team, identifying new business opportunities, strengthening key client partnerships, and driving revenue performance to achieve the hotel's business objectives.
Develop and implement annual sales strategies to drive room revenue, corporate accounts, group bookings, and business opportunities.
Monitor market trends, competitor activities, and industry developments to identify growth opportunities and strengthen market positioning.
Lead, mentor, and motivate the sales team to achieve individual and departmental sales targets.
Identify and secure new accounts, strategic partnerships, and business opportunities to expand the hotel's client portfolio.
Build and maintain strong relationships with key clients, business partners, and industry stakeholders.
Oversee the sales department budget, ensuring effective resource allocation and cost management.
Prepare and present sales performance reports, revenue forecasts, and market analyses to hotel management.
Collaborate with Revenue Management, Reservations, Front Office, and Events teams to maximise revenue opportunities and ensure seamless service delivery.
Monitor sales performance and implement strategic initiatives to improve market share, profitability, and business growth.
Bachelor's degree in marketing, Business Administration, Hospitality Management, or a related field.
Minimum of 10 years of experience in hotel sales, with at least 2 years in a senior leadership or director-level position.
Proven track record in developing and executing strategic sales plans that drive revenue growth and expand market share.
Strong knowledge of corporate sales, account management, market research, and competitor analysis.
Excellent financial acumen, with experience in budget management, revenue forecasting, and ROI analysis.
Exceptional leadership, negotiation, communication, and relationship management skills.
Ability to identify market opportunities, develop strategic partnerships, and drive business performance.
Strong analytical and decision-making abilities, with a results-oriented approach.