Senior Digital Marketing Executive (SEM)

SG ActivaMedia (M) Sdn Bhd; Kuala Lumpur; On-site; MYR 61,000 - 73,000; Full time

Benefits offered by this job

Dental & Medical Claims

Job summary

SG ActivaMedia (M) Sdn Bhd, a leading digital marketing agency in Kuala Lumpur, seeks a SEM-focused Digital Marketing Executive with hands-on Google Ads and social media advertising to deliver data-driven, measurable outcomes.

You will manage and optimise Google SEM campaigns to meet KPIs and ROI goals, stay updated with Google Ads trends, support planning and execution of social media campaigns, analyse performance, and collaborate with creative and web teams to enhance ads and landing pages.

Qualifications

• 2-4 years of experience in digital or performance marketing.
• Strong hands-on experience in Google Ads (SEM) is required.
• Exposure to social media advertising (Meta Ads or similar platforms).
• Strong understanding of campaign optimisation and performance marketing principles.
• Ability to communicate in Mandarin to support Mandarin-speaking clients.

Responsibilities

• Manage and optimise Google SEM campaigns to meet KPIs and ROI goals, including keyword strategy, bidding, A/B testing, and ongoing optimisation.
• Stay updated with Google Ads trends, tools, and best practices
• Support planning and execution of social media advertising campaigns (e.g. Meta Ads), including audience targeting, ad setup, optimisation, and performance monitoring
• Analyse campaign performance (CTR, CPC, CPA, conversions) to improve efficiency and lead quality.
• Collaborate with creative, content, and web teams to improve ads and landing pages
• Identify opportunities to grow client accounts and enhance digital performance through integrated search and social strategies.

Skills

Google Ads

Social media advertising

Performance marketing

Mandarin communication

Tools

Google Ads platform

Meta Ads

Job description

SG ActivaMedia (M) Sdn Bhdis a leading digital marketing agency and part of the regional Activa Media Group, one of Southeast Asia's pioneers in search and performance marketing.

We are seeking aSEM-focused Digital Marketing Executivewith hands-onGoogle Ads experienceand working knowledge ofsocial media advertisingto deliver data-driven, measurable outcomes.

Why Join Us?

Competitive Salary up to RM 6,000(based on experience & performance)

Strategic location -nearby KTM & LRT stations in KL

Flexible hours - start early, finish early

Clear and great career progression

Dental & Medical Claims

Manage and optimise Google SEM campaigns to meet KPIs and ROI goals, including keyword strategy, bidding, A/B testing, and ongoing optimisation.

Stay updated with Google Ads trends, tools, and best practices

Support planning and execution of social media advertising campaigns (e.g. Meta Ads), including audience targeting, ad setup, optimisation, and performance monitoring

Analyse campaign performance (CTR, CPC, CPA, conversions) to improve efficiency and lead quality.

Collaborate with creative, content, and web teams to improve ads and landing pages

Identify opportunities to grow client accounts and enhance digital performance through integrated search and social strategies.

Our Requirements

2-4 years of experience in digital or performance marketing

Strong hands-on experience inGoogle Ads (SEM) is required

Exposure tosocial media advertising (Meta Ads or similar platforms)

Strong understanding of campaign optimisation and performance marketing principles

Ability to communicate in Mandarinto support Mandarin-speaking clients

Comfortable working with performance data (CTR, CPC, CPA, conversions)

Strong SEM knowledge, with the ability to support social media campaigns within an integrated marketing strategy

Experience working in an agency environment is a plus