Senior Digital Campaign Liaison (Hybrid)

Publicis Groupe; Kuala Lumpur; On-site; MYR 67,000 - 112,000; Full time

Benefits offered by this job

Generous leave entitlements

Hybrid working schedule

Phone allowance

Job summary

Publicis Groupe Malaysia is seeking a Digital Senior Executive to coordinate media briefs, campaigns, and reporting across agency and vendor teams. You will liaise with finance for projections and provide cost-benefit services to Starcom/Zenith/Spark Foundry.

The role requires familiarity with TV, OOH, and Digital media, with a strong focus on digital planning and buying processes. You will collaborate closely with agency teams and external partners, delivering timely insights, reports, and

Qualifications

• Bachelor’s Degree or equivalent.
• 2+ years in agency or vendor roles.
• Strong communication skills (verbal and written).
• Solid knowledge of digital terminology and media operations.
• Attention to detail and process orientation.
• Proficient in PowerPoint and Excel with basic formulas.
• Ability to prioritize tasks and analyze data.
• Highly organized and able to work independently or in a team.
• Demonstrates critical thinking and problem solving.

Responsibilities

• Work closely with agencies under Publicis Groupe Malaysia and vendor teams.
• Coordinate media briefings from business teams with regional teams and APEX partners.
• Create a digital schedule for agencies under Publicis Groupe Malaysia.
• Create booking orders to vendors and generate campaign reports (Interim/EOC).
• Maintain monthly activity tracker and provide updates to the APEX lead.
• Develop strong relationships with agency teams to extend planning and buying processes.
• Communicate strategic rationale to support APEX partners during planning.
• Manage delivery of creative assets, insertion orders, and campaign documentation for launches.
• Collaborate with APEX partners for timely campaign implementation and launch.
• Provide regular insights and reports on performance, optimizations, and opportunities.

Skills

Excellent interpersonal communication

Verbal communication

Written communication

Presentation skills

Digital terminology knowledge

Media operations knowledge

Attention to detail

Process driven

PowerPoint proficiency

Excel proficiency

Data analysis

Organizational skills

Independent work

Team collaboration

Critical thinking

Education

Bachelor's Degree

Tools

PowerPoint

Excel

Job description

Publicis Groupe Malaysia is seeking a Digital Senior Executive to coordinate media briefs, campaigns, and reporting across agency and vendor teams. You will liaise with finance for projections and provide cost-benefit services to Starcom/Zenith/Spark Foundry.

The role requires familiarity with TV, OOH, and Digital media, with a strong focus on digital planning and buying processes. You will collaborate closely with agency teams and external partners, delivering timely insights, reports, and