Digital Planning Leader - Hybrid & Growth

Publicis Groupe; Kuala Lumpur; Hybrid; MYR 180,000 - 260,000; Full time

Benefits offered by this job

Generous leave entitlements

Hybrid working schedule

Friday disconnects

Cashless medical coverage

Life and personal accident insurance

Phone Allowance

Job summary

Publicis Groupe in Malaysia is seeking a Regional Client Leader to drive digital transformation across Social, Online Video, Display, Search and Performance Marketing. You will lead roadmap, unite planning, social/content, tech/creative and performance teams, manage key agency clients, and shape the digital propositions going forward.

You will provide digital expertise, stay updated on trends, support new business pitches, and conduct digital sessions. Hybrid working model with generous benefits.

Qualifications

• >4 years’ experience in a client facing consultative role, primarily in a media or consulting discipline.
• Experience in Digital Media/Digital Marketing.
• Experience in platforms/tools (Facebook Ads Manager, Google Adwords, DV360/Programmatic Buying, Twitter, Tiktok).
• Progressive levels of responsibility and business acumen in marketing and communications, team management.
• Excellent written, verbal and presentation skills – effectively presents formal POV internally and externally.
• Converts ideation into strategy and operational plans to create breakthrough results – leverages broad and deep understanding on industry, media, marketplace, client and company.
• Strong EQ - Excellent inspirational team leader - demonstrated ability to establish high levels of trust and credibility internally and externally and influence others to action; actively open to learn from others at all levels
• Team oriented- approachable and viewed as coach and mentor to others

Responsibilities

• Lead and define the roadmap of digital across key areas – optimization of digital investment on across Social, Online Video, Display, Search, Performance Marketing, Digital partnerships
• Create and deliver digital media solutions blending strategy, innovations & insights with creative excellence to achieve a brand’s marketing objective.
• Act as a catalyst between planning, social/content, tech/creative and performance media teams to drive overall digital excellence.
• Account and Client Management, working with key agency clients directly to lead their digital propositions going forward.
• Be the consultant and provide digital expertise inputs to the planning and execution of digital marketing activities from content planning on website, online advertising, social media, SEM, mobile, CRM and other digital communication platforms.
• Be up to date about latest digital trends and local digital insights and ensuring this is implemented across the different digital touchpoints. Knows where to find the right digital target audience and provide strategic recommendation on digital planning.
• Ensure complete support in the activation of digital campaigns to hit and exceed clients’ expectations/agreed KPIs.
• Support new business pitch work, whenever required.
• Conducting digital 101 sessions for internal team as well as clients.
• Setting digital SOPs in place to deliver best in class digital campaigns and results.
• Improving digital capabilities of planning teams – driving operational excellence.

Skills

Client facing consultancy

Digital Media/Digital Marketing

Communication

Leadership

Team collaboration

Tools

Facebook Ads Manager

Google Ads

DV360/Programmatic Buying

Twitter/X

TikTok

Job description

Publicis Groupe in Malaysia is seeking a Regional Client Leader to drive digital transformation across Social, Online Video, Display, Search and Performance Marketing. You will lead roadmap, unite planning, social/content, tech/creative and performance teams, manage key agency clients, and shape the digital propositions going forward.

You will provide digital expertise, stay updated on trends, support new business pitches, and conduct digital sessions. Hybrid working model with generous benefits.