CRM Growth & Lifecycle Architect

Carousell Group

Kuala Lumpur

On-site

MYR 80,000 - 120,000

Full time

6 days ago

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Job summary

Carousell Group is seeking a CRM Specialist to own and grow our customer lifecycle marketing across Mudah and Carousell. This role supports multiple customer segments, journeys, and business objectives across marketplace categories and brands.

You will work with Product, Data, and Business teams to improve activation, engagement, retention, and reactivation through targeted lifecycle communications, audience segmentation, and personalised experiences.

Qualifications

3–5 years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Marketing Automation.
Experience managing multiple customer segments, campaigns, CRM channels, lifecycle journeys, product categories, or business objectives.
Proven track record of executing and optimising lifecycle programmes and customer journeys.

Responsibilities

Plan and optimise CRM campaigns across Push, In-App, Email, SMS, and WhatsApp channels across Mudah and Carousell.
Own campaign calendars and ensure timely delivery of lifecycle, promotional, and behavioural campaigns.
Coordinate campaign execution with Product, Design, Content, and Business stakeholders.
Ensure campaign quality through QA, testing, and monitoring.
Build and optimise lifecycle journeys across onboarding, activation, engagement, retention, and reactivation.