Senior BM Copywriter

dentsu; Kuala Lumpur; Hybrid; MYR 60,000 - 120,000; Full time

Benefits offered by this job

Flexible hybrid working

Volunteer leave

Wellness days off

Learning & Development opportunities

Job summary

Dentsu Creative Malaysia is seeking a Senior BM Copywriter to shape the brand voice across campaigns, social, digital, and film, turning insights into compelling ideas. You will work with Art Directors, Creative Directors, strategists, and cross-functional teams to deliver culturally relevant, bilingual campaigns and mentor junior creatives while upholding high craft and storytelling standards.

The role offers a flexible hybrid arrangement with opportunities for growth and collaboration across

Qualifications

• Degree in Marketing, Advertising, Communications or related field.
• Proven copywriter experience in an agency or creative environment with a strong portfolio.
• Excellent command of Bahasa Malaysia with culturally relevant writing.
• Strong ability to develop ideas from briefs into distinctive concepts and stories.
• Confident presenter who can sell ideas to clients and teams.

Responsibilities

• Develops and leads creative concepts and narratives from brief to execution across campaigns, social, digital, film, and activations.
• Creates high-quality Bahasa Malaysia copy across formats, ensuring natural, engaging tone aligned with brand voice.
• Collaborates with Art Directors, Creative Directors, strategists, and cross-functional teams to ensure cohesive ideas across touchpoints.
• Owns the creative process, identifies opportunities, and translates insights into differentiated ideas.
• Presents concepts to clients, handles feedback, and refines work through stages of development.
• Contributes to pitches and new business, developing strong creative territories and campaigns.
• Mentors junior/mid-level creatives and fosters a culture of strong writing craft and execution.

Skills

Copywriting

Brand storytelling

Bahasa Malaysia

English skills

Creative concepts

Education

Degree in Marketing/Advertising/Communications

Tools

Adobe Creative Suite

Job description

Dentsu is a global leader in integrated growth and transformation, driving sustainable solutions and innovation for some of the world's most influential brands. Founded in 1901, dentsu operates in approximately 120 countries with a team of approximately 68,000 employees, and boasts a network of world-class brands, including Carat, Dentsu Creative, dentsu X, iProspect, Merkle, and more. These brands, each with deep expertise in media, creativity, and digital, collaborate to deliver integrated growth solutions that create lasting, meaningful impact.

Dentsu Creative operates in over 21 markets worldwide with more than 2,200 dedicated specialists. Bringing together our Japanese heritage in craft, data and technology, and our deep understanding of media and contemporary culture, Dentsu Creative is a new global creative agency. Born in Japan, raised in a digital world. We help transform brands and business through the power of Modern Creativity: which creates culture, changes society and invents the future and is accelerated by our deep specialist expertise in digital experience, earned attention and entertainment.

As we look toward the future, dentsu is focused on Innovating to impact—fostering collaboration, creativity, and cutting-edge technology to drive real, transformative change.

What your typical day will look like:

As a Senior BM Copywriter, you will shape and elevate the brand’s voice across every touchpoint, turning insights and business challenges into compelling creative ideas and powerful storytelling.

Your day-to-day involves developing distinctive copy and creative concepts across campaigns, social, digital, film, activations, and beyond. You’ll work closely with Art Directors, Creative Directors, strategists, and wider creative teams to develop ideas that are culturally relevant, strategically sound, and capable of delivering meaningful impact for our clients.

You’ll also play a key role in raising the creative standard of the team — challenging briefs, championing strong ideas, mentoring junior creatives, and ensuring work is consistently brought to life with craft, clarity, and purpose.

Core responsibilities include:

• Develops and leads compelling creative concepts and narratives from initial brief through to execution, crafting headlines, scripts, campaign platforms, storyboards, social content, and on-brand messaging that connect with target audiences and deliver against business objectives.
• Creates high-quality Bahasa Malaysia copy across different formats and channels, ensuring language is natural, engaging, culturally relevant, and aligned with the brand’s tone of voice and creative direction.
• Partners closely with Art Directors, Creative Directors, strategists, and cross-functional teams to develop integrated creative ideas, ensuring copy and visual expression work cohesively across campaigns and touchpoints.
• Takes ownership of the creative process by challenging briefs, identifying opportunities, and translating consumer insights and business challenges into fresh, relevant, and differentiated ideas that elevate client work.
• Presents and sells creative concepts with confidence, clearly articulating the thinking behind ideas to clients and internal stakeholders, while responding constructively to feedback and refining work through multiple stages of development.
• Contributes to and leads creative pitches and new business opportunities, developing strong creative territories, campaign narratives, and presentation materials that demonstrate a clear understanding of the client, audience, culture, and business challenge.
• Raises the creative standard within the team by providing guidance and constructive feedback to junior and mid-level creatives, sharing knowledge, and encouraging stronger thinking, writing craft, and execution across projects.
• Stays curious and culturally connected, bringing new perspectives, emerging trends, consumer behaviours, and creative inspiration into the work to ensure ideas remain relevant, distinctive, and ahead of the curve.

A bit about you:

• Degree in Marketing, Advertising, Communications, or a related field, or equivalent professional experience.
• Proven experience as a Copywriter within an agency or creative environment, with a strong portfolio demonstrating integrated campaigns and high-quality creative work across multiple channels.
• Excellent command of Bahasa Malaysia is essential, with strong writing, editing, conceptual and storytelling skills, as well as a strong understanding of Malaysian language, culture, and audience nuances.
• Strong ability to develop creative ideas and turn strategic briefs, consumer insights, and business challenges into distinctive concepts, compelling narratives, and impactful copy.
• Confident communicator and presenter who can articulate creative thinking, influence stakeholders, respond to feedback, and effectively sell ideas to clients and internal teams.
• Experience collaborating closely with Art Directors, Creative Directors, strategists, and multidisciplinary teams to deliver integrated creative work.
• Experience contributing to or leading creative pitches and new business presentations, with the ability to develop ideas from initial concept through to execution.
• Demonstrated ability to mentor and guide junior creatives, provide constructive feedback, and contribute to a positive and collaborative creative culture.
• Strong English language skills would be an added advantage, particularly for developing bilingual campaigns, collaborating with regional or international teams, and adapting creative concepts across markets.
• Passionate about creativity, culture, brands, and storytelling, with a strong understanding of how great creative work can build brand affinity and drive business results.

What’s in it for you:

• Flexible hybrid working arrangement.
• The opportunity to give back with dedicated volunteer leave and our whole-company event, One Day for Change
• 3 whole company Wellness days off per year for you to switch off and take your day, your way
• Career Development and Learning & Development opportunities, including access to our global online dentsu University
• Be part of a global network that truly invests in recognising performance with via our Never Before Awards, and social impact, including having a clearly mapped path to becoming net zero

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good.

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about.

So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

Keeping connected

Please visit our website to find out more and connect with us on social.

We regret that only short-listed candidates will be notified.