Senior Luxury Copywriter - Omnichannel Content Strategy

Maker Lab; Kuala Lumpur; On-site; MYR 89,280 - 156,240; Full time

Job summary

Maker Lab, a Kuala Lumpur–based marketing agency, is seeking an experienced Copywriter to join campaigns and social content for a global luxury hospitality client. You will work closely with the client's regional brand and marketing team in a fast-paced environment and own your lane.

Requirements include a BA/BS degree and 7+ years in copywriting with agency or luxury brands, strong content marketing, social, and creative skills, and the ability to work autonomously in a start-up–like setting.

Qualifications

• BA/BS degree or equivalent experience.
• 7+ years of copywriting experience with social media & digital content strategy in an agency, consultancy or luxury brands.
• Autonomous, self-starter with ability to manage multiple projects in a dynamic environment.

Responsibilities

• Omnichannel copywriting for always-on social content, monthly EDMs, campaign copy, and content series.
• Website optimisation: rewrite copy within global templates to ensure luxury compliance.
• Maintain and protect the distinct luxury tone and swim lanes for each brand.
• Collaborate with the client's Senior Director, Brand Directors, and external managers from brief to delivery.
• Champion new trends in copywriting and digital content strategy.

Skills

Copywriting

Social media

Content strategy

Project management

English communication

Education

BA/BS degree or equivalent experience

Job description

Maker Lab, a Kuala Lumpur–based marketing agency, is seeking an experienced Copywriter to join campaigns and social content for a global luxury hospitality client. You will work closely with the client's regional brand and marketing team in a fast-paced environment and own your lane.

Requirements include a BA/BS degree and 7+ years in copywriting with agency or luxury brands, strong content marketing, social, and creative skills, and the ability to work autonomously in a start-up–like setting.