Marketing and Communications Copywriter

Monroe Consulting Group; Kuala Lumpur; On-site; MYR 60,000 - 120,000; Full time

Job summary

Monroe Consulting Group in Kuala Lumpur, Malaysia, is seeking a Marketing and Communications Copywriter to strengthen the organisation’s position through strategic content across channels. You will craft engaging copy for admissions, marketing materials, and campaigns, while ensuring brand voice and accuracy.

You will collaborate with cross-functional teams, manage a content calendar, write long-form content for the school website and EDMs, and develop platform-specific social content that

Qualifications

• Bachelor's degree in any field.
• Preferably with at least 5 years of related experience.
• Fluent in spoken and written English.

Responsibilities

• Strategic integration: align social content with marketing objectives.
• Copy writing: create persuasive copies for admissions, marketing, and materials.
• Long-form content: develop website blogs, EDMs, and campaigns.
• Platform-specific content: craft posts/captions for official channels.
• Content calendar management: plan daily social content aligned to events.
• Authentic storytelling: source and produce student/faculty stories.
• Quality control: proofread for grammar, brand style, and accuracy.
• Policy compliance: ensure privacy policies in all posts.
• Other duties as assigned.

Skills

Copywriting

Content production

Social media

SEO

Editing

Brand voice

Stakeholder management

Video scripting

Education

Bachelor's degree

Tools

Email marketing

Social media tools

Marketing automation

SEO tools

Job description

Monroe Consulting Group, an Executive Recruitment firm, is partnering with an organisation in the Professional Services industry to hire a Marketing and Communications Copywriter. This opportunity is based in Kuala Lumpur, Malaysia.

Position Overview

The Marketing and Communications Copywriter plays a vital role in strengthening the organisation's position as a leader in its sector through strategic, high-quality communications and content creation. The role contributes to preserving and enhancing the organisation's culture, reputation, and brand presence by delivering engaging content across multiple communication channels.

Key Responsibilities

• Strategic Integration: Collaborating with the Content Specialist and the Advancement team to integrate all social media and digital content plans with overall marketing and advancement objectives.
• Marketing and Advancement Copy writing: Writing clear, persuasive copy for admissions, marketing, and advancement materials, including brochures, advertisements (print and digital), landing pages, and marketing campaigns.
• Long-Form Digital Development: Developing high-quality, long-form content for the school's website, blog (e.g., educational thought leadership), email newsletters (EDMs), and admissions-focused email campaigns.
• Platform-Specific Social Media Creation: Creating engaging, platform-specific copy, posts, and captions for all official school social media channels (e.g., Instagram, Facebook, LinkedIn, TikTok).
• Content Calendar Management: Developing and managing a daily social media content calendar that strategically aligns content with school events, admissions cycles, and key content pillars (e.g., academic excellence, student life, alumni success).
• Authentic Community Storytelling: Proactively sourcing, capturing, and generating authentic, in-the-moment content, including developing short-form video scripts (Reels/Stories) and photo captions, highlighting the student and faculty experience.
• Quality Control and Proofreading: Serving as the final quality control for all public-facing text, meticulously proofreading and editing to ensure impeccable grammar, adherence to brand style guides, and complete factual accuracy.
• Policy Compliance: Ensuring all social media content strictly complies with school privacy policies regarding student, employee, and community member's photo/video usage.
• Other Duties: Performing other related duties as assigned.

Key Requirements

Qualifications & Experience

• Bachelor's degree in any field.
• Preferably with at least 5 years of related experience.
• Fluent in spoken and written English.

Technical / Functional Expertise

• High-quality writing and content production delivered with speed and precision, demonstrating the ability to quickly grasp and produce content across diverse subject areas.
• Demonstrates strong oral and written communication skills in English with meticulous attention to detail.
• Skilled at tailoring written communication to meet the needs of diverse audiences with varying levels of language proficiency and subject expertise.
• Significant experience in writing in various formats and for a range of techniques under the PR/content umbrella, including social media, blogs, advertorials, newsletters, video scripts, media releases, and feature stories.
• Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Extensive experience in using automated marketing platforms, email marketing services, social media management, and optimisation platforms.
• Understanding of PDPA requirements related to marketing and digital communications.
• Experience in creating content for websites, blogs, EDMs, social media channels, digital campaigns, marketing materials, and corporate communication assets.
• Understanding of SEO techniques and content optimisation.

Soft Skills & Leadership Competencies

• Social Chameleon: The ability to switch tones effortlessly, from interviewing a Middle School student to a senior faculty member or responding to a concerned parent online.
• Empathy & Inclusivity: A warm personality that makes people feel comfortable being filmed or photographed, with a strong appreciation for diversity and inclusion in an international setting.
• Strategic Anticipation: Ability to pivot quickly when a storytelling opportunity arises, managing the tension between a fixed schedule and a fast-moving environment.
• Critical Observation: Ability to identify compelling stories and content opportunities.
• Brand Stewardship: A sharp eye for brand voice and the ability to determine whether content aligns with brand standards.
• Prioritisation: Strong judgement to determine which tasks require immediate attention and which can be scheduled for later.
• Stakeholder Diplomacy: Ability to follow up on approvals or content requests effectively while maintaining positive working relationships.
• Feedback Resilience: Ability to accept creative feedback from multiple stakeholders and incorporate it constructively into the final output.
• Strong interpersonal and collaborative skills with the ability to engage a diverse range of stakeholders.