Senior Content Strategist (Social Media)

theAdsBiz; Petaling Jaya; Hybrid; MYR 50,000 - 90,000; Full time

Benefits offered by this job

Work from home Friday

Annual leave

Medical claims

Casual dress code

Open culture fostering personal growth

Job summary

theAdsBiz is seeking a creative, data-driven Social Media Content Strategist to shape client brands online. You will develop content strategies and collaborate with writers, videographers, and the creative team across Facebook, Instagram, TikTok, and LinkedIn to drive engaging campaigns.

You thrive in fast-paced environments, monitor trends with analytics, mentor juniors, and help raise client KPIs. This role offers remote-friendly Fridays, an open culture, and opportunities for personal growth.

Qualifications

• 2–3 years proven experience in developing and implementing successful social media content strategies for brands or organisations.
• Excellent written and verbal communication skills with attention to detail and creativity.
• Ability to thrive in a fast-paced, deadline-driven environment while managing multiple projects.

Responsibilities

• Develop and execute social media content strategy aligned with brand identity and objectives.
• Collaborate with clients, copywriters, videographers, and the creative team to produce engaging content across Facebook, Instagram, TikTok, and LinkedIn.
• Utilise data and analytics to measure performance and optimise strategies to maximise KPIs.

Skills

Social media strategy

Analytics tools

Written & verbal communication

Education

Marketing/Communications degree

Tools

Social media analytics tools

Job description

Are you a creative and data-driven storyteller with a passion for social media? Do you have a track record of developing successful content strategies that drive engagement and brand awareness? If so, we want you to join our team. Read on to learn more.

At theAdsBiz, we are committed to crafting digital marketing solutions that work for the client’s business. We listen, educate, and advise on the best solutions to augment the client’s competitive advantage. Upholding the virtue of full disclosure in all business dealings, we ensure clients are empowered to make better-informed decisions. With quantifiable and measurable results, we deliver clarity and certainty to help clients elevate their business to the next level.

Responsibilities:

• Develop and execute social media content strategy that aligned with the client’s brand identity, target audience, and marketing objectives.
• Collaborate proactively with clients, copywriters, videographers, and the creative team to produce high-quality, engaging content across social media platforms such as Facebook, Instagram, TikTok, or LinkedIn
• Stay up-to-date with the latest social media trends, tools, and best practices to ensure we remain at the forefront of digital innovation.
• Utilize data and analytics to measure social media content performance, optimising strategies to maximize client KPIs and making insights easily understandable.
• Identify and leverage user-generated content and other relevant opportunities to enhance brand advocacy and community engagement.
• Stay informed about industry trends and competitor activities to seize new opportunities and maintain a competitive edge.
• Approach tasks proactively and positively, demonstrating excellent communication and confident presentation skills (internal or external).
• Maintain good relationships with clients.
• Work independently while being a team player, demonstrating strong time management skills and a commitment to personal and professional growth.
• Coach and mentor junior team members to enhance their skills and capabilities (If any).
• Provide guidance and structure to juniors for progression toward team leadership roles for this position.
• Candidates with relevant experience or past work in similar roles may be considered for a lead position.

Requirements:

• Graduates in Marketing, Communications, or related fields will be advantageous (though not compulsory).
• Minimum of 2-3 years of proven experience in developing and implementing successful social media content strategies for brands or organisations.
• Proficiency in using social media analytics tools to gather insights and drive data-based decision-making.
• Excellent written and verbal communication skills, sensitivity to detail and creativity.
• Sensitive towards timeline for best deliverable.
• Ability to thrive in a fast-paced, deadline-driven environment while managing multiple projects.
• Passion for continuous learning and staying on top of industry trends and advancements.
• Casual dress code
• Annual leave
• Medical claims
• Work from home Friday
• Open culture fostering personal development opportunities

Are you excited about the opportunity to shape a client’s brand online presence and connect with different businesses? We’d love to hear from you!