Account Director - Social Media

Publicis Groupe; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Benefits offered by this job

Birthday leave

Mental health days

Hybrid schedule

Friday disconnects

Phone allowance

Medical coverage

Job summary

Publicis Groupe in Kuala Lumpur seeks an Account Director – Social Media to drive the social and content revolution for clients. You will empower a team to craft compelling narratives, blend strategy with data, and deliver best-in-class social work across platforms.

You will lead strategic content initiatives, oversee a team of social media managers, and collaborate with analytics to translate data into actionable plans.

Qualifications

• Minimum 10+ years of experience in social media, digital content strategy, or a related field.
• Proven track record in leading social media campaigns, content production, and community management for brands.
• Strong leadership and team management experience, with the ability to inspire and develop talent.
• Deep understanding of social media platforms, audience engagement tactics, and content performance analytics.
• Experience in handling multiple stakeholders, managing expectations, and delivering high quality work under tight deadlines.
• Strong analytical skills and the ability to translate data insights into actionable strategies.
• Excellent written and verbal communication skills, with the ability to present ideas and strategies effectively.

Responsibilities

• Strategic Leadership: Lead the development and execution of comprehensive social and content strategies that align with client objectives and industry best practices.
• Team Management & Mentorship: Oversee your immediate team, and mentor the broader team of social media managers and mentor a, social media managers and community engagement specialists, ensuring high-quality output and professional growth.
• Content Strategy Leadership and Steering: Lead the charge, redefining brand content beyond traditional content pillars approach, showcasing cutting-edge capabilities across existing and emerging social channels.
• Performance & Insights: Work closely with analytics and insights teams to track content performance, identify trends, and optimize strategies. Provide actionable recommendations based on data-driven insights.
• Client Engagement & Reporting: Serve as the primary client contact for all social and content initiatives, providing strategic counsel and performance reporting (daily, weekly, monthly) with key insights and recommendations.
• Innovative & Emerging Trends: Stay ahead of social media trends, platform updates, and best practices to drive innovation in content strategies.
• Collaboration & Integration: Work cross-functionally with creative, media, and strategy teams to champion social-first thinking and integration across the disciplines.
• Thought Leadership: Work closely with Head of Division to drive new ways of approaching social and content, to establish brand equity and drive new business opportunities
• Business Growth: Identify organic growth opportunities within existing accounts and actively focus on converting pitches into new clients.

Skills

Leadership

Strategic thinking

Team management

Analytics

Communication

Tools

Google Analytics

Sprinklr

Hootsuite

Job description

Overview

As an Account Director – Social Media, you will be the driving force behind our social and content revolution. You’ll empower a team to create cutting-edge channel experiences, reimagine content delivery, and fuse social strategy with data-driven insights. You’ll craft compelling narratives that captivate audiences and propel clients to best-in-class social work.

Responsibilities

• Strategic Leadership: Lead the development and execution of comprehensive social and content strategies that align with client objectives and industry best practices.
• Team Management & Mentorship: Oversee your immediate team, and mentor the broader team of social media managers and mentor a, social media managers and community engagement specialists, ensuring high-quality output and professional growth.
• Content Strategy Leadership and Steering: Lead the charge, redefining brand content beyond traditional content pillars approach, showcasing cutting-edge capabilities across existing and emerging social channels.
• Performance & Insights: Work closely with analytics and insights teams to track content performance, identify trends, and optimize strategies. Provide actionable recommendations based on data-driven insights.
• Client Engagement & Reporting: Serve as the primary client contact for all social and content initiatives, providing strategic counsel and performance reporting (daily, weekly, monthly) with key insights and recommendations.
• Innovative & Emerging Trends: Stay ahead of social media trends, platform updates, and best practices to drive innovation in content strategies.
• Collaboration & Integration: Work cross-functionally with creative, media, and strategy teams to champion social-first thinking and integration across the disciplines.
• Thought Leadership: Work closely with Head of Division to drive new ways of approaching social and content, to establish brand equity and drive new business opportunities
• Business Growth: Identify organic growth opportunities within existing accounts and actively focus on converting pitches into new clients.

Qualifications

• Minimum 10+ years of experience in social media, digital content strategy, or a related field.
• Proven track record in leading social media campaigns, content production, and community management for brands.
• Strong leadership and team management experience, with the ability to inspire and develop talent.
• Deep understanding of social media platforms, audience engagement tactics, and content performance analytics.
• Experience in handling multiple stakeholders, managing expectations, and delivering high quality work under tight deadlines.
• Strong analytical skills and the ability to translate data insights into actionable strategies.
• Excellent written and verbal communication skills, with the ability to present ideas and strategies effectively.
• Proficiency in digital tools such as Google Analytics, Sprinklr, Hootsuite, or other social media management platforms.
• Passion for creativity, innovation, and staying ahead in the ever-evolving digital landscape.

Additional information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance