Senior Content Copywriter

HH Global; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

HH Global, a global leader in responsible marketing activation, seeks a Strategic Marketing Copywriter for APAC. You will craft persuasive, scalable copy across ATL, BTL, and TTL with a focus on digital assets targeting APAC markets.

Drive brand voice, leverage AI tools, and collaborate with Design leads to deliver measurable ROI. You will analyze audiences, define differentiators, and ensure culturally relevant messaging that supports revenue and acquisition goals.

Qualifications

• 5+ years of experience in copywriting, preferably within an in-house or agency setting.
• Portfolio showing high-impact, performance-driven digital ad copy across channels.
• Proven ability to adapt copy to APAC markets with regional nuance.
• Strong ability to translate complex tech concepts into simple consumer language.
• Experience leveraging AI tools to speed up drafting and testing.

Responsibilities

• Collaborate with Design Director to translate objectives into engaging, performance-driven copy concepts.
• Create concise copy for digital assets (social, display, landing pages, email, video) and traditional media (OOH, radio, print).
• Ensure brand voice consistency and optimize for channel best practices across APAC.
• Lead localization efforts and develop culturally relevant content for APAC markets.
• Integrate AI tools into the copywriting workflow and run A/B testing to optimize results.

Skills

Copywriting

Digital marketing copy

AI tools

APAC localization

Stakeholder communication

Creative strategy

Tools

AI copywriting tools

Job description

Join the global leader in responsible marketing activation services

At HH Global, we help the world’s most recognized brands turn their growth ideas into measurable impact through responsible marketing activation.

We are a global marketing activation partner that connects brands to their customers and delivers sustainable marketing execution at scale.

With over 4,000 colleagues across more than 55 countries, you’ll join a diverse, high-performing community, empowered to deliver sustainable, innovative solutions for our clients.

Purpose of the Job

This role is a key part of a dedicated global in-house creative production team driving creative innovation within the marketing team of this long-time client - a global leader in the Tech industry. We are seeking a highly creative, results-oriented Strategic Marketing Copywriter to join the team based in APAC.

Working in direct partnership the Design Lead, this role is pivotal in crafting compelling, high-impact copy across all media—Above-the-Line (ATL), Below-the-Line (BTL), and Through-the-Line (TTL)—with a primary focus on digital assets targeting the APAC markets.

The successful candidate will bridge the gap between creative writing and business goals, designing persuasive, research-backed messaging that drives measurable business results (revenue, acquisition, ROI). You will analyze target audiences, define key differentiators, and ensure a consistent brand voice across platforms. You will possess a strong strategic mindset, exceptional copywriting skills, and a proven ability to leverage emerging technologies, including AI tools, to enhance creative output.

Key Responsibilities

Creative Strategy & Execution

• Collaborate closely with the Design Director to translate complex marketing objectives and strategic briefs into innovative, engaging, and performance-driven copy concepts and executions.
• Develop clear, concise, and persuasive copy for a wide range of marketing assets, including but not limited to:
  • Digital: Paid Social Ads (copy and scripts), Display Ads, Website Landing Pages, Email Marketing, Video Scripts (short-form and long-form).
  • Traditional/Integrated: Out-of-Home (OOH), Radio Scripts, Print Ads, and Integrated Campaign Taglines.
• Ensure all copy adheres to the client’s brand voice, tone, and style guidelines while optimizing for channel best practices and regional nuances, particularly for the varied APAC audiences.
• Lead the ideation and development of localized and culturally relevant content for APAC markets.

AI Integration & Innovation

• Proactively integrate AI and Generative AI tools into the copywriting workflow to accelerate drafting, generate variations, optimize for performance, and streamline content production, focusing on speed and scale.
• Stay current with advancements in creative technology and AI to continuously identify new ways to enhance the agency’s content offering and efficiency.
• Implement A/B testing copy frameworks, utilizing data and AI-driven insights to refine messaging and maximize conversion and engagement rates.

Collaboration & Performance

• Work collaboratively within a dynamic, fast-paced environment, taking constructive feedback and translating it into enhanced creative solutions.
• Understand and interpret key performance indicators (KPIs) and marketing data to inform strategic copy decisions and ensure creative output is directly aligned with driving revenue, acquisition, and return on investment (ROI).
• Present creative work confidently and articulately to internal stakeholders and client teams, defending strategic choices based on marketing objectives and audience insights.

Knowledge, Skill + Experience

• 5+ years of experience as a Copywriter, preferably within an in-house agency, creative agency, or marketing department, with a focus on large-scale digital marketing campaigns.
• Demonstrable portfolio showcasing high-impact, performance-driven digital advertising copy (social, display, video) for a global brand, ideally in the technology sector.
• Proven experience working directly with Creative Strategists and Art Directors as a core creative team.
• Deep understanding of the APAC consumer markets and cultural sensitivities.
• Exceptional ability to grasp complex technical concepts and translate them into simple, engaging, and consumer-friendly language.
• Proficiency in utilizing AI copywriting tools and a strong willingness to push the boundaries of technology in the creative process.
• Experience in copywriting for multiple platforms and campaign types (ATL, BTL, TTL).
• Fluency in English is a significant asset.
• Experience working within a rapid-iteration, agile creative production environment.
• Outstanding communication and presentation skills.

What does success look like?

Success in this role means becoming a trusted creative partner to both the Design Team and stakeholders, consistently delivering copy that is strategically sound, culturally relevant, and commercially impactful across APAC markets.

Partnering seamlessly with the creative team on this business, is critical in ensuring that the final output is of great value to the client and the consumer.

A portfolio is required as part of your application. Please note that applications submitted without a portfolio will not be considered.

You belong in our global community

Belonging is at the heart of HH Global. We don’t just talk about inclusion; our teams recognize it as a fundamental part of our culture. Join the global leader in responsible marketing activation services and bring your authentic self to a team that values you for who you are.

We welcome job applications from all suitably qualified candidates and will make reasonable adjustments to our recruitment process to accommodate you.