Junior Copywriter (Digital Content)

Gravitas; Kuala Lumpur; On-site; MYR 45,000 - 78,000; Full time

Job summary

Gravitas is a digital agency in Kuala Lumpur seeking a passionate digital content copywriter to join our Creative team. You will craft persuasive copy for web pages, emails, banners, and social assets, ensuring a consistent brand voice across channels.

You’ll collaborate with Art Directors and Designers, guiding copy from brief to finished content while learning UX insights to improve engagement and performance.

Qualifications

• 2-4 years of relevant experience in writing for websites, email marketing and/or blog articles.
• Strong organisational skills and attention to detail.
• Ability to work and behave professionally in a fast-paced team environment.
• Interest in honing leadership and management capabilities.
• Excellent verbal and written communication skills.

Responsibilities

• Written - writing persuasive copy that engages and drives action.
• Teamwork - collaborate with Art Directors and Digital Designers to ensure copy and visuals align with objectives.
• Ownership - nurture the work from design to fruition across stages.
• Conceptual - craft digital brand experiences to meet communication and marketing goals.
• Engagement - participate in conversations about creative and strategic direction with clients.

Skills

Copywriting

Content writing

Job description

We are not a big company, but we have big dreams. We're a tight-knit crew fighting to make our mark, and we know there are no shortcuts. The only path to where we want to go is through hard work, focus, and a whole lot of heart. We're building this from scratch, and every single person on the team is critical to our success.

The Right Fit for Our Team

Here’s who we’re looking for:

• You're a Team Player, Period. We win and lose as one. You’re ready to roll up your sleeves and help a teammate without being asked. There are no silos here.
• You Have Grit. When you hit a wall, you don't give up. You get resourceful, you figure it out, and you find a way through. We need problem-solvers, not just task-doers.
• You Ask Questions. There are no stupid questions here, only the ones you were too afraid to ask. If you don't know, you ask. If you're unsure, you clarify. We value honesty and learning over pretending.
• You Live by "If Cannot Also, Must Can." This is our unofficial motto. It's the mindset that no challenge is too big and "no" is not the final answer. It’s about perseverance and an absolute refusal to fail.
• You're Ready for the Grind. We need to be crystal clear: this is not a cruise. The only way we achieve our big dreams is with sweat, blood, and tears. We are looking for people who want to be in the trenches with us, building something amazing. This is an all-or-nothing mission. Either you're in, or you're not.

About The Role

You will be an important part of a growing Creative team that deals with end-to-end digital and content production and owned content for various brands in different industries, including banking, finance, fashion and technology. Your domain may be words, slogans and scripts, but your role will bring you deeper into the realm of digital, brand, MarTech and customer experience (CX).

As our digital content copywriter, your day-to-day experiences may include creating persuasive interactions in the brand voice at every touchpoint. You will be tasked with crafting and updating copy for dotcom webpages, landing pages and campaign pages, email marketing (CRM), and other forms of consumer-facing digital marketing content such as web banners, articles and social assets. You will be reporting to the Creative Director/Head of Copy (Digital) who will oversee and clear your work before it goes out to the client.

The digital content copywriter we are looking for should be obsessed about writing and possesses an unquenching desire to perfect their craft/copy almost to a fault. This person should have good knowledge of digital channels, basic understanding of user behaviour/design/experience (UI/UX), and is equally adept in both long and short-form copywriting. Being able to deftly connect strategy with language and push the boundaries with kickass thinking and ideation skills will be a big plus.

Job Description and Responsibilities

• Written - writing persuasive copy that engages and drives human beings to change their perspectives or take action
• Teamwork - work with Art Directors and Digital Designers to ensure copy and visual work seamlessly together to meet desired objectives, as well as being able to work in a collaborative environment with the wider team of Project Managers and Account Management
• Ownership - nurture the work at every step of the way - whether it's design, engagement, production or development, all the way into fruition
• Conceptual - work as part of a team in crafting digital brand experiences to meet communication and marketing problems
• Engagement - take part in conversations about creative and strategic direction with clients

Requirements

• 2-4 years of relevant experience in writing for websites, email marketing and/or blog articles
• Strong organisational skills and attention to detail
• Ability to work and behave professionally in a fast-paced team environment
• Interest in honing leadership and management capabilities
• Excellent verbal and written communication skills
• Possesses strong interpersonal skills
• Proactive in driving self-learning and skills improvement through training and keeping abreast of industry changes