APAC Strategic Copywriter with AI-Driven Campaigns

HH Global Group; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

HH Global, a global leader in responsible marketing activation, seeks a Strategic Marketing Copywriter for APAC. You will craft persuasive, scalable copy across ATL, BTL, and TTL with a focus on digital assets targeting APAC markets.

Drive brand voice, leverage AI tools, and collaborate with Design leads to deliver measurable ROI. You will analyze audiences, define differentiators, and ensure culturally relevant messaging that supports revenue and acquisition goals.

Qualifications

• 5+ years of experience in copywriting, preferably within an in-house or agency setting.
• Portfolio showing high-impact, performance-driven digital ad copy across channels.
• Proven ability to adapt copy to APAC markets with regional nuance.
• Strong ability to translate complex tech concepts into simple consumer language.
• Experience leveraging AI tools to speed up drafting and testing.

Responsibilities

• Collaborate with Design Director to translate objectives into engaging, performance-driven copy concepts.
• Create concise copy for digital assets (social, display, landing pages, email, video) and traditional media (OOH, radio, print).
• Ensure brand voice consistency and optimize for channel best practices across APAC.
• Lead localization efforts and develop culturally relevant content for APAC markets.
• Integrate AI tools into the copywriting workflow and run A/B testing to optimize results.

Skills

Copywriting

Digital marketing copy

AI tools

APAC localization

Stakeholder communication

Creative strategy

Tools

AI copywriting tools

Job description

HH Global, a global leader in responsible marketing activation, seeks a Strategic Marketing Copywriter for APAC. You will craft persuasive, scalable copy across ATL, BTL, and TTL with a focus on digital assets targeting APAC markets.

Drive brand voice, leverage AI tools, and collaborate with Design leads to deliver measurable ROI. You will analyze audiences, define differentiators, and ensure culturally relevant messaging that supports revenue and acquisition goals.