Senior Business Development Manager (Media, Advertising & Creator Marketing)

Talentify Media Sdn Bhd; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

Talentify Media Sdn Bhd in Malaysia seeks a commercially driven Senior Business Development Manager to lead new client acquisition and strategic brand partnerships. You will identify growth opportunities, engage brands and decision-makers, and steer pitches through tender submissions and negotiations.

You will expand the client portfolio across talent management, creator marketing, media, and digital solutions, with potential for Director-level leadership for strong commercial leadership track

Qualifications

• Minimum 3 years’ experience in the media, advertising, marketing, or related industry.
• Proven experience in business development, sales, client acquisition, or commercial partnerships.
• Track record of developing new client opportunities and progressing them through to successful outcomes.
• Experience pitching to brands and preparing proposals, tenders, or RFP submissions.
• Strong commercial judgement, presentation, negotiation, and relationship-building skills.
• Confidence engaging senior stakeholders and decision-makers.
• Understanding of influencer marketing, talent management, creator marketing, or digital media is an advantage.
• Self-directed and accountable, with the ability to turn market opportunities into a structured pipeline.

Responsibilities

• Develop and manage a pipeline of new business opportunities across brands, agencies, and relevant industry sectors.
• Generate opportunities through targeted outbound outreach, networking, referrals, and strategic relationships.
• Respond to inbound enquiries, assess client needs, and identify suitable commercial opportunities.
• Identify potential partnerships and growth areas across influencer marketing, talent management, content, and digital media.
• Lead client discovery and translate business needs into relevant commercial solutions.
• Develop and present pitches, proposals, credentials presentations, and commercial recommendations.
• Manage brand tender and RFP opportunities, coordinating input and submission requirements with relevant teams.
• Lead commercial discussions, negotiations, and follow-up through to agreement.
• Build trusted relationships with brand decision-makers, agencies, creators, and strategic partners.
• Identify opportunities to expand existing client relationships and develop longer-term partnerships.
• Work with internal teams to ensure proposed solutions are commercially viable and aligned with Talentify Media’s capabilities.
• Monitor market developments and share insights that inform business development priorities.
• Provide leadership with visibility of pipeline progress, client feedback, and emerging opportunities.

Skills

Business development

Sales

Lead generation

Client relationships

Negotiation

Pitching

Stakeholder mgmt

Job description

Senior Business Development Manager (Media, Advertising & Creator Marketing)

Founded in 2020, Talentify Media is a Malaysia-based, multi-platform talent management and creator marketing company. We connect creators, brands, and commercial opportunities through talent and influencer management, brand partnerships, digital marketing, content production, and social commerce across platforms including Instagram, TikTok, and Xiaohongshu.

Our vision is to become Southeast Asia’s most trusted and influential multi-platform talent management ecosystem, empowering creators, connecting brands, and creating sustainable opportunities. We value transparency, innovation, and partnerships that create long-term value.

The Opportunity

We are looking for a commercially driven business development professional to lead new client acquisition and strategic brand partnerships.

This role goes beyond managing a sales pipeline. You will identify growth opportunities, engage brands and decision-makers, and lead the process from initial conversation through pitching, proposal development, tender submission, and commercial negotiation.

The successful candidate will help expand Talentify Media’s client portfolio and strengthen its position across talent management, creator marketing, media, and digital solutions. Candidates with a strong commercial leadership track record may be considered at Director level.

Key Responsibilities

Business Development and Market Growth

Develop and manage a pipeline of new business opportunities across brands, agencies, and relevant industry sectors.

Generate opportunities through targeted outbound outreach, networking, referrals, and strategic relationships.

Respond to inbound enquiries, assess client needs, and identify suitable commercial opportunities.

Identify potential partnerships and growth areas across influencer marketing, talent management, content, and digital media.

Pitching, Proposals and Tenders

Lead client discovery and translate business needs into relevant commercial solutions.

Develop and present pitches, proposals, credentials presentations, and commercial recommendations.

Manage brand tender and RFP opportunities, coordinating input and submission requirements with relevant teams.

Lead commercial discussions, negotiations, and follow-up through to agreement.

Client and Partnership Development

Build trusted relationships with brand decision-makers, agencies, creators, and strategic partners.

Identify opportunities to expand existing client relationships and develop longer-term partnerships.

Work with internal teams to ensure proposed solutions are commercially viable and aligned with Talentify Media’s capabilities.

Commercial Performance

Maintain a clear and qualified pipeline, with regular updates on opportunity status and revenue potential.

Monitor market developments and share insights that can inform business development priorities.

Provide leadership with visibility of pipeline progress, client feedback, and emerging opportunities.

What We’re Looking For

Minimum 3 years’ experience in the media, advertising, marketing, or related industry.

Proven experience in business development, sales, client acquisition, or commercial partnerships.

A track record of developing new client opportunities and progressing them through to successful outcomes.

Experience pitching to brands and preparing proposals, tenders, or RFP submissions.

Strong commercial judgement, presentation, negotiation, and relationship-building skills.

Confidence engaging senior stakeholders and decision-makers.

Understanding of influencer marketing, talent management, creator marketing, or digital media is an advantage.

Self-directed and accountable, with the ability to turn market opportunities into a structured pipeline.

For Director-level consideration, candidates should also demonstrate the ability to shape commercial strategy, lead business development priorities, or develop a team or function.

Who Will Thrive at Talentify Media?

This opportunity will suit a commercially minded professional who enjoys building relationships, opening new opportunities, and taking ownership of business outcomes. You should be comfortable working with senior stakeholders, developing a point of view on client needs, and leading a pitch or tender from strategy through to negotiation.

Why Join Talentify Media?

Talentify Media’s vision is to empower influencers and creators, connect brands with meaningful opportunities, and build a trusted multi-platform talent management ecosystem. As Senior Business Development Manager / Director, you will help turn this vision into strategic partnerships and sustainable commercial growth. You’ll play a direct role in expanding the company’s client portfolio and shaping how brands, creators, and media opportunities come together across the evolving creator economy.

Talentify Media is a Malaysia-based influencer and talent management agency established in 2020. We specialize in influencer marketing, talent management, and digital content solutions, connecting brands with creators to deliver impactful campaigns.

Our mission is to support influencers with professional resources and opportunities while helping brands expand their reach through authentic content and strategic collaborations.

We aim to empower creators to grow sustainably and help businesses strengthen their presence in the digital landscape through innovative and effective marketing strategies.

Talentify Media is a Malaysia-based influencer and talent management agency established in 2020. We specialize in influencer marketing, talent management, and digital content solutions, connecting brands with creators to deliver impactful campaigns.

Our mission is to support influencers with professional resources and opportunities while helping brands expand their reach through authentic content and strategic collaborations.

We aim to empower creators to grow sustainably and help businesses strengthen their presence in the digital landscape through innovative and effective marketing strategies.