Brand Manager

Tong Woh Enterprise Sdn Bhd; Subang Jaya; Sur place; MYR 90 000 - 150 000; Plein temps

Résumé du poste

Tong Woh Enterprise Sdn Bhd is seeking a Brand Manager to lead branding and marketing initiatives. The role collaborates with sales, product development, and advertising to ensure effective brand strategies.

Ideal candidates have 4–6 years in brand management within FMCG/F&B or consumer goods, with strong market insight and strategic planning abilities. Proficiency in MS Office and multilingual communication is valued.

Qualifications

• Bachelor's degree in Marketing or Mass Communication or equivalent.
• 4–6 years of brand management, marketing, or related experience.
• Experience in FMCG/F&B, retail, consumer goods, or beverage industry is preferred.
• Strong understanding of branding, consumer behaviour, market trends, and marketing strategies.
• Experience planning and executing marketing campaigns and product launches.
• Ability to analyse market data, consumer insights, and campaign performance.
• Proficiency in English; Mandarin and Cantonese preferred for client communication.
• Proficient in MS Office applications and able to travel as needed.

Responsabilités

• Develop comprehensive branding and marketing strategies aligned with company objectives.
• Identify opportunities and gaps through market analysis and competitive landscape.
• Define product strategies and roadmaps to drive brand positioning and growth.
• Plan and execute consumer marketing launch plans for new products and campaigns.
• Oversee advertising and media planning for timely promotion of products.
• Coordinate with cross-functional teams to brief sales and other stakeholders.
• Collaborate with product, sales, and design teams to align marketing efforts with goals.
• Conduct research on consumer trends and insights to inform strategies.
• Analyse market developments to improve offline marketing approaches.
• Work with creative team to ensure branding consistency in assets.

Connaissances

Brand management

Market analysis

Campaign planning

Product launches

Promotional activities

Cross-functional coordination

MS Office

English proficiency

Mandarin

Cantonese

Formation

Bachelor's degree in Marketing or Mass Communication

Outils

MS Office

Description du poste

Responsible for developing and implementing strategic marketing initiatives to enhance brand visibility, drive sales and foster brand loyalty. The Brand Manager will work closely with cross-functional teams, including sales, product development and advertising to ensure the successful execution of brand strategies.

Position : Brand Manager

Department : Marketing Department

Main Responsibilities: -

Develop comprehensive branding and marketing strategies aligned with company objectives.

Take initiative to identify key opportunities and gaps through deep market analysis and understanding of the competitive landscape.

Define product strategies and roadmaps to drive brand positioning and growth.

Product Marketing & Launch Planning

Plan and execute consumer marketing launch plans for new products, product re-launches, and other brand campaigns.

Oversee advertising and media planning efforts to ensure timely and accurate promotion of products.

Assist in executing activities that communicate the company’s value proposition, including brand campaigns and promotional events.

Cross-Functional Coordination

Act as the lead point of contact for cross-functional teams, providing essential product information, planning, and briefing to the sales department.

Collaborate with internal stakeholders including product, sales, and design teams to align marketing efforts with business goals.

Conduct research to identify emerging consumer trends and insights.

Analyze market trends and developments that could impact offline marketing strategies and recommend actionable improvements.

Creative Communication & Execution

Work closely with the creative team to ensure advertising and promotional materials are aligned with the brand identity.

Provide clear communication and direction for creative deliverables including designs, copy, and visual assets.

Qualifications: -

Candidate must possess at least a Bachelor’s degree in Marketing, Mass Communication or equivalent in any field

Minimum 4–6 years of experience in brand management, marketing, or a related role, preferably within FMCG/F&B, retail, consumer goods, or beverage industry

Strong understanding of branding, consumer behaviour, market trends, and marketing strategies

Experience in planning and executing marketing campaigns, product launches, and promotional activities

Ability to analyse market data, consumer insights, and campaign performance to support business decisions

High fluency and comprehension in English, Mandarin, and Cantonese.We are seeking candidates proficient in Mandarin to effectively communicate with Mandarin-speaking clients.

Strong project management and coordination skills with the ability to manage multiple projects simultaneously.

Able to work closely with cross-functional teams including sales, creative, and product teams.

Creative, proactive, and results-oriented with strong problem-solving skills.

Proficient in Microsoft Office applications (Excel, PowerPoint, Word)

Possess own transportation, valid driving license

Comfortable working in ALCOHOL beverages industry

Established in 1968, Tong Woh Enterprise has emerged as a prominent player in the beverage importation and distribution industry, with diversified interests in fine wines, personal wellness, and retail. From its humble beginnings as a Traditional Chinese Medicine store in Petaling Jaya, TWE has grown exponentially, expanding its footprint and establishing itself as a leading conglomerate in Malaysia.

Established in 1968, Tong Woh Enterprise has emerged as a prominent player in the beverage importation and distribution industry, with diversified interests in fine wines, personal wellness, and retail. From its humble beginnings as a Traditional Chinese Medicine store in Petaling Jaya, TWE has grown exponentially, expanding its footprint and establishing itself as a leading conglomerate in Malaysia.