Associate, Marketing

MoneyHero Group (Nasdaq: MNY); Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Annual leave

Birthday leave

Five-day work week

Health insurance

Mental wellness program

Job summary

MoneyHero Group (Nasdaq: MNY) in Kuala Lumpur is looking for a Senior Associate in Marketing to execute and optimize marketing campaigns. The ideal candidate will have over 2 years of experience in marketing and campaign management and familiarity with AI tools. This role involves project management and data-driven decisions, ensuring marketing efforts lead to profitable customer engagement. We offer a competitive salary, hybrid work arrangement, and opportunities for growth within a dynamic team.

Qualifications

• 2+ years of marketing and campaign experience, including campaign management and digital media planning.
• Familiarity with AI marketing tools (e.g., predictive targeting, automated bidding).
• Strong understanding of web analytics tools and digital ecosystems.

Responsibilities

• Execute and optimize marketing campaigns across multiple channels.
• Manage campaign timelines and creative workflows with stakeholders.
• Use AI tools to optimize campaign metrics and conversions.

Skills

Campaign management

Digital media planning

Strong analytical skills

Project management

Familiarity with AI marketing tools

Tools

Google Analytics

Google Ads

Facebook Ads

Job description

About Us

MoneyHero Group (Nasdaq: MNY) is a market‑leading financial products platform in Greater Southeast Asia, reaching over 7.4 million monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong SAR, The Philippines, and Taiwan.

What We Offer

You will be entitled to a competitive salary and attractive benefits, including:

• Annual leave, birthday leave, tenure leave, international remote work leave, and more
• Five‑day work week, hybrid work arrangement
• Professional training, career advancement and internal mobility opportunities
• Competitive benefits including insurance and a mental wellness program

About the Job

As the Senior Associate, Marketing for SingSaver, you will be responsible for end‑to‑end execution and optimization of marketing campaigns within your assigned product vertical(s). You will work closely with the Marketing and Commercial teams to bring campaigns to life across multiple channels and markets. This role is highly execution‑driven and requires strong project management, data‑led decision‑making, and familiarity with AI tools to ensure campaigns deliver profitable customer acquisition and engagement.

Key Responsibilities

• Campaign Planning
  • Review and interpret campaign briefs to ensure deliverables are clearly defined and aligned with objectives.
  • Assist in creative direction and copywriting, including copies for website banners, social posts, emails, and paid ads, and prepare creative documentation and campaign materials.
• End‑to‑End Execution
  • Manage campaign timelines and execution, creative workflows, and approval processes with internal and external stakeholders, including setting up email campaigns and creative roll‑out on internal channels.
  • Coordinate with the Vertical Marketing Manager to ensure local market execution and adaptation, and ensure all creatives meet SingSaver’s brand and design guidelines while tracking statuses on internal dashboards and trackers.
• AI & Data‑Driven Optimization
  • Use AI‑powered tools to automate campaign brief and targeting, creative messaging testing allocation.
  • Monitor funnel metrics (applications, approvals, VTAs and conversions) and optimize to meet targets.
• Cross‑Functional Collaboration
  • Coordinate across Growth Marketing, Commercial, Paid Ads, and Content teams to ensure alignment and timely campaign delivery.
  • Ensure all campaign assets and offer details are accurate, compliant and up to date before launch, and monitor live campaigns for accurate representation of offers and creatives across SingSaver’s marketing touchpoints.
• Performance Management
  • Track campaign metrics and contribution.
  • Produce post‑campaign analysis with insights and recommendations for continuous improvement.

Requirements

• 2+ years of marketing and campaign experience, including campaign management and digital media planning.
• Familiarity with AI marketing tools (e.g., predictive targeting, automated bidding, content generation, attribution).
• Strong analytic skills and understanding of digital ecosystems such as web analytics tools (Google Analytics), social media marketing applications (Facebook), and digital display marketing platforms (Google Ads).
• Strong cross‑functional project management skills and proven ability to deliver on time and on budget.
• Analytical mindset; able to link campaign metrics to P&L impact.
• Self‑motivated, proactive team player with innovative ideas to inspire customer loyalty and adoption.

Success Metrics

• Vertical campaign metrics and contribution to revenue/GP.
• CAC/LTV improvement and issued conversion rates.
• Partner satisfaction with campaign execution.
• Speed and efficiency of campaign delivery.

What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future.

Work: We have a team of over 350 talented individuals in 4 markets who are hyper‑passionate about building innovative financial solutions and making an impact on people’s lives.

Culture: We take our work seriously but don’t hesitate to keep things light. We can only create magic when we have a little bit of fun.

Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.

Reputation: We are backed by world‑class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, and IFC – a member of the World Bank Group.

EEO Statement

MoneyHero Group is an equal‑opportunity employer. We value, support and respect all individuals and are committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job, and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.