Senior Associate, Category Management — Growth & Analytics

TNG Digital; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Medical coverage

Lifestyle allowance via eWallet

Extra leave for family and caregiving

Job summary

TNG Digital, part of TNG Digital Group in Malaysia, seeks a data-driven Analyst to monitor performance, analyze campaigns, and support optimization across partners and marketing programs. You will translate insights into actionable strategies, design tests, and collaborate with cross-functional teams.

Ideal candidates bring strong analytics, Excel expertise, and familiarity with SQL/BI tools, with 2–4 years in business or campaign analytics.

Qualifications

• Bachelor's degree in Business, Economics, Analytics, Marketing or equivalent.
• 2-4 years in business analysis, campaign analytics, growth or marketing operations.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights and recommendations.
• Proficient in Excel / Google Sheets; familiarity with SQL or BI tools (e.g. Tableau, Power BI) is a plus.
• Experience working with campaigns, CRM or digital platforms (e.g. eCommerce, fintech, subscriptions) is preferred.

Responsibilities

• Monitor overall business performance against monthly and annual targets, identifying gaps, risks and trends, and propose data-driven action plans.
• Analyse partner performance to identify revenue drivers and opportunities, translating findings into actionable recommendations.
• Analyse campaign performance and lead post-campaign reviews to derive learnings and improvements.
• Design and run A/B tests across campaign mechanics, placements and targeting to optimize conversions.
• Support pre-campaign planning with metrics, tracking requirements and evaluation frameworks.
• Provide market and category insights by analyzing trends across partners, competitors and use cases.
• Support day-to-day operations by managing POs, PRs, invoices and Jira tickets for BI tagging and reporting.

Skills

Analytical skills

Excel / Sheets

SQL / BI tools

Campaign analytics

Stakeholder management

Education

Bachelor's degree in Business, Economics, Analytics, Marketing

Tools

SQL

Tableau / Power BI

Job description

TNG Digital, part of TNG Digital Group in Malaysia, seeks a data-driven Analyst to monitor performance, analyze campaigns, and support optimization across partners and marketing programs. You will translate insights into actionable strategies, design tests, and collaborate with cross-functional teams.

Ideal candidates bring strong analytics, Excel expertise, and familiarity with SQL/BI tools, with 2–4 years in business or campaign analytics.