Senior Associate, Category Management

TNG Digital; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Medical coverage

Lifestyle allowance via eWallet

Extra leave for family and caregiving

Job summary

TNG Digital, part of TNG Digital Group in Malaysia, seeks a data-driven Analyst to monitor performance, analyze campaigns, and support optimization across partners and marketing programs. You will translate insights into actionable strategies, design tests, and collaborate with cross-functional teams.

Ideal candidates bring strong analytics, Excel expertise, and familiarity with SQL/BI tools, with 2–4 years in business or campaign analytics.

Qualifications

• Bachelor's degree in Business, Economics, Analytics, Marketing or equivalent.
• 2-4 years in business analysis, campaign analytics, growth or marketing operations.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights and recommendations.
• Proficient in Excel / Google Sheets; familiarity with SQL or BI tools (e.g. Tableau, Power BI) is a plus.
• Experience working with campaigns, CRM or digital platforms (e.g. eCommerce, fintech, subscriptions) is preferred.

Responsibilities

• Monitor overall business performance against monthly and annual targets, identifying gaps, risks and trends, and propose data-driven action plans.
• Analyse partner performance to identify revenue drivers and opportunities, translating findings into actionable recommendations.
• Analyse campaign performance and lead post-campaign reviews to derive learnings and improvements.
• Design and run A/B tests across campaign mechanics, placements and targeting to optimize conversions.
• Support pre-campaign planning with metrics, tracking requirements and evaluation frameworks.
• Provide market and category insights by analyzing trends across partners, competitors and use cases.
• Support day-to-day operations by managing POs, PRs, invoices and Jira tickets for BI tagging and reporting.

Skills

Analytical skills

Excel / Sheets

SQL / BI tools

Campaign analytics

Stakeholder management

Education

Bachelor's degree in Business, Economics, Analytics, Marketing

Tools

SQL

Tableau / Power BI

Job description

At TNG Digital, part of TNG Digital Group, we build the tech behind TNG eWallet, one of Malaysia's most used apps for payments and everyday life.

Millions of people rely on us daily, not just to pay, but to manage money, access financial services, and get things done faster and simpler.

Behind it all is a team that likes to question how things are done, move quickly, and try new ideas. If you enjoy solving real problems and seeing your work used at scale, you will feel right at home here.

What you'll Do:

• Monitor overall business performance against monthly and annual targets, proactively identifying gaps, risks, and trends. Recommend data-driven action plans to stay on track, while supporting forecasting and planning to improve visibility, predictability, and accountability.
• Analyse partner performance to identify key revenue drivers, growth opportunities and underperforming areas. Translate findings into clear, actionable recommendations to optimize performance and drive incremental revenue.
• Analyse campaign performance Lead post-campaign reviews by synthesizing performance insights, identifying key learnings and recommending actionable improvements for future initiatives.
• Leverage identified gaps to design and execute A/B tests across campaign mechanics, marketing placements and user targeting strategies to determine the most effective approach for scaling. Analyse end-to-end user funnels to identify drop-offs and translate insights into actionable optimizations that improve conversion rates and overall user journey performance.
• Support pre-campaign planning by defining success metrics, tracking requirements and measurement frameworks to ensure campaigns are set up for effective performance evaluation.
• Provide market and category insights by analysing trends across partners, competitors and use cases. Highlight high-potential opportunities and support the team in making informed, data-backed decisions on where to invest, scale, or deprioritize.
• Support day-to-day operations by raising and tracking POs, PRs, invoices, and GRNs to ensure timely processing and compliance. Log and manage Jira tickets for BI tagging, reporting, and campaign-related requests, ensuring smooth coordination across teams.

Role Requirements:

• Bachelor's degree in Business, Economics, Analytics, Marketing or equivalent.
• 2-4 years of experience in business analysis, campaign analytics, growth or marketing operations (fresh grads with strong internships can be considered).
• Strong analytical skills with the ability to interpret data and translate it into actionable insights and recommendations.
• Proficient in Excel / Google Sheets; familiarity with SQL or BI tools (e.g. Tableau, Power BI) is a plus.
• Experience working with campaigns, CRM or digital platforms (e.g. eCommerce, fintech, subscriptions) is preferred.
• Highly organized and detail-oriented, with the ability to manage multiple tasks and stakeholders simultaneously.
• Comfortable handling operational tasks and coordinating requests across teams.
• Strong communication skills, able to present data and insights in a clear and structured manner to both technical and non-technical stakeholders.
• Proactive, self-driven and able to work in a fast-paced environment with ambiguity
• A self-starter with a strong sense of ownership and responsibility, delivering assigned tasks within deadlines and keeping management informed of progress in a timely manner with minimal supervision.
• A collaborative team player who can also work independently, adapt to challenges, and drive results proactively.

What you get

Work your way

• Medical coverage, with option to include dependants
• Extra leave for family and caregiving needs

Rewards that grow with you

• Monthly lifestyle allowance via TNG eWallet
• Long-term rewards for your contributions

Everyday support

• Mobile and broadband reimbursement
• Discounts and wellness perks

What it's like to work here

We care about people who take ownership, speak up, and want to make things better. Titles matter less than impact. Good ideas can come from anyone.

You will be working with people who are curious, practical, and not afraid to challenge each other in a good way.

Note: Only shortlisted candidates will be contacted.