Senior Analyst, Sales Operations

Operations; Selangor; On-site; MYR 90,000 - 130,000; Full time

Job summary

Operations is seeking a Senior Analyst, Sales Operations to design and govern the regional lead-to-cash processes, leveraging AI-enabled sales tools, CRM systems, and automation to improve productivity and decision‑making.

You will report to the Regional Manager, Sales Operations System and work on-site to scale sales processes across Southeast Asia, partnering with Sales, Marketing and Product teams.

Qualifications

• Experience designing and governance of end-to-end sales processes.
• Proficient in leveraging CRM, automation, and analytics to drive productivity.
• Familiarity with AI-powered sales tools and data-driven decision making.

Responsibilities

• Oversee and improve the end-to-end lead-to-cash process across markets and products.
• Improve adoption of AI-powered sales tools to enhance pipeline visibility, lead prioritization, forecasting accuracy, and sales productivity.
• Partner with Sales, Marketing, Finance, Product, and Tech teams to embed automation and workflows into the commercial process.
• Identify opportunities to use predictive analytics and AI insights to improve conversion rates and revenue realization.
• Design and implement governance frameworks, SOPs, and guides to standardize commercial best practices.
• Translate commercial strategy into structured workflows supported by CRM and AI-enabled systems.
• Lead projects to remove friction in the sales cycle and improve operational efficiency.
• Facilitate partner workshops to agree on process design and technology roadmap.
• Be a central contact for sales process and tools transformation initiatives.
• Provide leadership visibility on commercial performance metrics and process optimization opportunities.

Skills

CRM systems

Automation

Analytics

AI tools

Sales operations

Process governance

Job description

The Sales Operations team partners with Commercial and Product to design sales processes across Southeast Asia.

We build scalable commercial infrastructure - combining process excellence, data insights, and AI-powered sales tools to ensure smarter selling, improve predictability, and accelerate revenue growth.

Get to Know the Role

As the Senior Analyst, Sales Operations you will design, governance, and optimization of the regional lead-to-cash process across commercial products.

Reporting to the Regional Manager, Sales Operations System, you will shape how our sales organization operates at scale. You will integrate AI-driven sales tools, CRM systems, automation, and analytics into everyday workflows to enhance productivity and decision-making.

You will be the bridge between commercial strategy, and technology enablement - ensuring that our sales processes are scalable and future-ready.

You will be based fully on site in Petaling Jaya.

The Critical Tasks You Will Perform

• Oversee and improve the end-to-end commercial lead-to-cash process across markets and products
• Improve adoption of AI-powered sales tools to enhance pipeline visibility, lead prioritization, forecasting accuracy, and sales productivity
• Partner with Sales, Marketing, Finance, Product, and Tech teams to embed automation and experienced workflows into the commercial process
• Identify opportunities to use predictive analytics and AI insights to improve conversion rates, sales velocity, and revenue realization
• Design and implement governance frameworks, SOPs, and guides to standardize commercial best practices
• Translate commercial strategy into structured workflows supported by CRM and AI-enabled systems
• Lead projects to remove friction in the sales cycle and improve operational efficiency
• Facilitate partner workshops to agree on process design, prioritization, and technology roadmap
• Be a central contact for sales process and sales tools transformation initiatives
• Provide leadership visibility on commercial performance metrics and process optimization opportunities
• Focused on commercial process and sales technology excellence

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