Senior Account Analyst, B2C Affiliates-Bangsar South

Lazada Malaysia; Kuala Lumpur; Remote; MYR 60,000 - 120,000; Full time

Job summary

Lazada Malaysia is seeking a Partner Growth Manager to lead Singapore-focused affiliate recruitment, onboarding, and strategic collaboration with top creators. You will manage a portfolio of Singapore partners, align content calendars with Lazada SG campaigns, and drive data-driven growth through analytics and AI-powered optimization.

This role requires 2–4 years in affiliate marketing or influencer management, strong English communication, and comfort with remote collaboration across time zones.

Qualifications

• 2–4 years of proven experience in affiliate marketing, influencer management, or partner success within e-commerce.

Responsibilities

• Identify and recruit Singapore-based affiliate partners across platforms.

Skills

Affiliate marketing

Influencer management

Data analysis

English communication

Education

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field

Tools

CRM platforms

AI tools

Marketing automation

Job description

Key Responsibilities

• 1. Talent Identification & Strategic Acquisition (Singapore Focus)
  • Proactive Scouting: Identify, evaluate, and recruit high-potential Singapore-based affiliate partners—ranging from niche micro-influencers to established content creators—across key platforms dominating the SG market (Instagram, Telegram/Whatapp deal channels, and YouTube).
  • Compelling Outreach: Design and execute personalized, multi-touch outreach campaigns tailored to Singaporean creators, effectively communicating the LazAffiliate value proposition and converting prospects into committed partners.
• 2. Onboarding & Partner Incubation
  • Seamless Remote Onboarding: Guide new Singaporean partners through a structured virtual onboarding journey, ensuring a friction-free first experience with the Lazada SG platform, tracking tools, and payment setups.
  • Incubation & Training: Serve as the primary point of contact during the critical first 90 days via video calls and messaging apps. Provide localized resources, best practices, and strategic advice to help new affiliates achieve early conversion wins.
• 3. Key Account Management & Relationship Building
  • Portfolio Management: Act as the dedicated relationship manager for a curated portfolio of high-value Singapore affiliate partners, fostering loyalty and sustained engagement despite geographical distance.
  • Campaign Alignment: Conduct regular strategic check-ins aligned to Singapore Time (SGT) to map partner content calendars against Lazada SG’s mega-campaigns and mutual revenue targets.
• 4. Performance Optimization & Data-Driven Growth
  • Data Analysis: Utilize internal analytics dashboards and BI tools to monitor SG partner KPIs (GMV in SGD, Conversion Rate, Click-Through Rate, ROI), translating raw data into actionable growth strategies tailored to SG purchasing power and trends.
  • Strategic Advisory: Proactively advise partners on content optimization, audience targeting, and promotional mechanics relevant to Singaporean consumers to boost conversion rates and maximize their earnings.

Requirements & Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Experience: 2–4 years of proven experience in affiliate marketing, influencer management, or partner success within e-commerce.
• Tech & AI Proficiency:
  • Demonstrated ability to integrate AI tools into daily workflows (e.g., AI-assisted email personalization at scale, automated reporting, cross-border trend analysis).
  • Comfortable rapidly adopting new marketing automation technologies and CRM platforms to manage remote pipelines efficiently.
• Communication & Cultural Fluency: Exceptional verbal and written communication skills. Ability to build rapport, negotiate, and influence Singaporean stakeholders remotely. Fluency in English is mandatory; proficiency in Mandarin is a strong advantage given its prevalence in SG's creator community.
• Organizational Skills: Meticulous attention to detail, capable of managing large volumes of partner data, cross-border compliance requirements, and concurrent onboarding processes.

LAZADA GROUP

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.

OUR BUSINESS

LazMall

Launched on the Lazada platform in 2018, LazMall is Southeast Asia's biggest virtual mall connecting shoppers to over 18,000 leading international and local brands. It sets a new standard in retail, offering consumers the assurance of 100% product authenticity, guaranteed fast delivery and a 15-days return policy. LazMall is the preferred platform for brands and sellers to directly engage and create a customised experience for their customers.

Lazada’s Marketplace gives retailers instant access to millions of new customers. Launched on the Lazada platform in 2013, Lazada Marketplace provides a full suite of services, from secure payment options and customer care support, to a wide distribution network and marketing analytics, aimed at enabling our sellers to sell more. Lazada Marketplace merchants sell a wide range of products across 18 categories, including fast-growing offerings in health & beauty and fashion, as well as home & living, mother & baby, mobile devices and home appliances, among others.

Cross-Border

With a mission to bring the world to Southeast Asia and provide a gateway for Southeast Asian brands to reach international consumers, Lazada’s cross-border business features homegrown brands and sellers from markets that include China, Hong Kong SAR, Korea, Japan, the United States, and Europe. Through our Global Collection channel, Lazada offers a wide assortment of products across various categories, including fashion, electronics, and sports and outdoors. Alibaba’s technology infrastructure and unrivalled logistics network gets purchases to customers within seven days of placing an order.

OUR MISSION

Accelerating Progress In Southeast Asia Through Commerce & Technology

OUR VISION By 2030:

Serve 300 million customers

Create millions of jobs in the eCommerce ecosystems

Power real, profitable SMEs across SEA

OUR CORE VALUES

1 - CUSTOMERS FIRST, EMPLOYEES SECOND, SHAREHOLDERS THIRD

This reflects our choice of what’s important in the order of priority. Only by creating sustained customer value can employees grow and shareholders achieve long-term benefit.

2 - TRUST MAKES EVERYTHING SIMPLE

Trust is both the most precious and fragile thing in the world. “Our Story”, to keep only “Aliren and Lazadians” is a story of building and cherishing trust. Complexity begets complexity, and simplicity breeds simplicity. Lazadians are straightforward – what you see is what you get. With trust, there is no second-guessing or suspicion, and the result is simplicity and efficiency.

3 - CHANGE IS THE ONLY CONSTANT

Whether you change or not, the world is changing, our customers are changing and the competitive landscape is changing. We must face change with respect and humility. Otherwise, we will fail to see it, fail to respect it, fail to understand it and fail to catch up with it.

4 - TODAY’S BEST PERFORMANCE IS TOMORROW’S BASELINE

In Lazada’s most challenging times, this spirit has helped us overcome difficulties and survive. In bad times, we know how to motivate ourselves; in good times, we dare to set “dream targets” (stretch goals). Face the future, or we regress. We must shoot for the moon, challenge ourselves, motivate ourselves and exceed ourselves.

5 - IF NOT NOW, WHEN? IF NOT ME, WHO?

This was a tagline in Alibaba’s first job advertisement and became our first proverb. It is not a question, but a call of duty. This proverb symbolizes the sense of ownership that each Aliren-Lazadian must possess.

6 - LIVE SERIOUSLY, WORK HAPPILY

“Work is now, life is forever. What you do in your job is up to you, but you have responsibility to the ones who love you. Enjoy work as you enjoy life; treat life seriously as you do work. If you live with purpose, you will find reward. You make Alibaba different and make your loved ones proud. Everyone has their own view of work and life; we respect each person’s choice. Whether you live by this value depends on how you live your life.” -- Jack Ma

LAZADA GROUP

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada is the Southeast Asia flagship platform of the Alibaba Group powered by its cutting-edge technology infrastructure.

OUR BUSINESS

LazMall

Launched on the Lazada platform in 2018, LazMall is Southeast Asia's biggest virtual mall connecting shoppers to over 18,000 leading international and local brands. It sets a new standard in retail, offering consumers the assurance of 100% product authenticity, guaranteed fast delivery and a 15-days return policy. LazMall is the preferred platform for brands and sellers to directly engage and create a customised experience for their customers.

Lazada’s Marketplace gives retailers instant access to millions of new customers. Launched on the Lazada platform in 2013, Lazada Marketplace provides a full suite of services, from secure payment options and customer care support, to a wide distribution network and marketing analytics, aimed at enabling our sellers to sell more. Lazada Marketplace merchants sell a wide range of products across 18 categories, including fast-growing offerings in health & beauty and fashion, as well as home & living, mother & baby, mobile devices and home appliances, among others.

Cross-Border

With a mission to bring the world to Southeast Asia and provide a gateway for Southeast Asian brands to reach international consumers, Lazada’s cross-border business features homegrown brands and sellers from markets that include China, Hong Kong SAR, Korea, Japan, the United States, and Europe. Through our Global Collection channel, Lazada offers a wide assortment of products across various categories, including fashion, electronics, and sports and outdoors. Alibaba’s technology infrastructure and unrivalled logistics network gets purchases to customers within seven days of placing an order.

OUR MISSION

Accelerating Progress In Southeast Asia Through Commerce & Technology

OUR VISION By 2030:

Serve 300 million customers

Create millions of jobs in the eCommerce ecosystems

Power real, profitable SMEs across SEA

OUR CORE VALUES

1 - CUSTOMERS FIRST, EMPLOYEES SECOND, SHAREHOLDERS THIRD

This reflects our choice of what’s important in the order of priority. Only by creating sustained customer value can employees grow and shareholders achieve long-term benefit.

2 - TRUST MAKES EVERYTHING SIMPLE

Trust is both the most precious and fragile thing in the world. “Our Story”, to keep only “Aliren and Lazadians” is a story of building and cherishing trust. Complexity begets complexity, and simplicity breeds simplicity. Lazadians are straightforward – what you see is what you get. With trust, there is no second-guessing or suspicion, and the result is simplicity and efficiency.

3 - CHANGE IS THE ONLY CONSTANT

Whether you change or not, the world is changing, our customers are changing and the competitive landscape is changing. We must face change with respect and humility. Otherwise, we will fail to see it, fail to respect it, fail to understand it and fail to catch up with it.

4 - TODAY’S BEST PERFORMANCE IS TOMORROW’S BASELINE

In Lazada’s most challenging times, this spirit has helped us overcome difficulties and survive. In bad times, we know how to motivate ourselves; in good times, we dare to set “dream targets” (stretch goals). Face the future, or we regress. We must shoot for the moon, challenge ourselves, motivate ourselves and exceed ourselves.

5 - IF NOT NOW, WHEN? IF NOT ME, WHO?

This was a tagline in Alibaba’s first job advertisement and became our first proverb. It is not a question, but a call of duty. This proverb symbolizes the sense of ownership that each Aliren-Lazadian must possess.

6 - LIVE SERIOUSLY, WORK HAPPILY

“Work is now, life is forever. What you do in your job is up to you, but you have responsibility to the ones who love you. Enjoy work as you enjoy life; treat life seriously as you do work. If you live with purpose, you will find reward. You make Alibaba different and make your loved ones proud. Everyone has their own view of work and life; we respect each person’s choice. Whether you live by this value depends on how you live your life.” -- Jack Ma

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